AdSpark Digital

11/11/2020

How to avoid the rogue lead generators!

Great interview by Alain Desmier on how his company Contact State is making it easier and safer for insurers and intermediaries to buy from multiple, compliant online lead generation partners.

It is not quite a case of poacher turned gamekeeper

20/10/2020

Using a quiz as part of our lead generation funnel helps us to segment our leads and improve our clients' conversion rate.

When using quizzes, it is important to choose informative and relevant questions which can help you tailor your messaging to the audiences in your funnel and produce highly refined leads.

Also, customizing your funnel with a quiz will improve your contact rates and conversion rates.

19/10/2020

Marketing quizzes aren’t just great for generating leads, they’re also perfect for lead segmentation.

Not all leads are equal. ✔❌

Some leads might need more time to be educated, while others are ready to take action right away. 👩‍🏫

The answers received from a marketing quiz will show how prepared they are and where they sit on the sales funnel.

Rather than passing unqualified leads to one side, it can be benefical to educate and keep them informed about how your services can benefit them in the future.

Try hooking unqualified leads up to an automated email campaign to keep them engaged.💡

This can help nurture your relationship with those leads and help turn them into paying clients.

16/10/2020

We use landing pages to take a more active approach in generating high-value leads.

The purpose of a landing page is to take the prospect from cold and turn them into a warm lead. 🌶🥵

Our webpages encourage visitors to make online enquiries.

They often initiate contact by promising something small, like asking the prospect to take a quiz to see if they qualify or offering a free telephone call.

business

15/10/2020

We all know advertising on Facebook is a great way to generate leads. 🧲

However, it is important that leads have access to a landing page that is mobile friendly. 💡

Because 88% of users access Facebook through their mobile phones, it can be catastrophic if your landing page isn’t optimised for all devices.

Potential hot leads will slip through the gaps if your website doesn’t immediately give the them what they’re looking for.

Though we build our pages on a desktop, mobile friendly design should be at the forefront of our minds.😉✔

14/10/2020

What set criteria do you look for in a client?

To consistently produce the best quality leads, we sit down with all our clients and ask them exactly what they’re looking for, and we're very specific about it.

These questions help us understand your business even better and generate leads within your criteria. 🚀

👉 What age demographic has converted best in the past?

👉 Do your conversions usually come from a specific area?

👉 Is your target market predominantly male or female?

Important questions like this ensure that we're on the right track to generating high-quality leads that you can convert. 🔥

If you'd like to work with an agency who can deliver you leads that meet your exact requirements then reach out to us so we can have a quick chat.

13/10/2020

Here's a quick tip on why you should avoid using Facebook Lead forms if you want better qualified leads! 🚨

We generally avoid automatic lead forms in our funnel because we find they reduce the overall quality of leads, and there's a reason for this.

A prospective lead that fills the automatic form on Facebook is taken from being unaware of your services and straight into the buying stage.

They haven’t been given a chance to learn about what’s on offer so, as a result, they just won’t care. 🤷‍♀️🤦‍♂️

As the form’s been filled in automatically for the lead, they usually press the 'Submit' button and then never make an effort to think about that particular ad again.

To generate higher quality leads, we send each prospect from an ad to a landing page that offers more information about your services, so that prospect can make an informed decision before completing the form. 🔥

If you'd rather leave the techie stuff to us experts, then get in touch to see if this might be a good fit. 😉

12/10/2020

We all love a good old fashioned quiz now and again, right? 🙋‍♂️🙋‍♀️

We'll we have found that using interactive marketing like quiz surveys are way more effective in generating higher quality leads than traditional digital marketing.

All marketing quizzes come down to asking the right questions❓

A well-structured quiz in your lead generation strategy can uncover all sorts of information about your prospects in a way you couldn’t through a regular form, or any other static form of marketing.

Audiences find quizzes fascinating, and for them, it doesn't feel like they're responding to an advert, but rather they're having fun. 😉🤙

Why not try this out in your lead generation funnel or have us do it for you.

09/10/2020

Is the pay-per-lead model right for your business⁉

After agreeing on a cost per lead and the exact criteria required, our clients can place an order for the number of leads they need each week, and focus all their efforts on converting the high quality leads we provide them.🤝✅

The pay per lead model is a highly efficient marketing strategy for B2C type businesses with a dedicated sales or call center. 👨‍💼👩‍💼👍

Get in touch to have a quick chat to see if this can be a good fit for your business.

08/10/2020

Are your sales team complaining about the quality of their leads right now? 🤦‍♂️

A great way to improve low quality leads is by having a prospect compete a long form with extra questions. ✅

Rather than just asking for basic information like name, email and phone number, by adding detailed questions to your form you better qualify the lead.

The longer and more detailed a form is, the higher the quality of leads you generate. to

The willingness to fill out a long form suggests commitment on behalf of the prospect. 🔥

Get in touch if you'd like to see how our system generates real-time high quality leads that fit your criteria!

www.adsparkdigital.com

07/10/2020

Are you a B2C type company who is struggling to generate consistent high quality leads from your referral network, digital advertising or even existing lead generators?

Well... we can help❗

You should consider getting in touch because what you get when you buy leads from us is this:

✔️ An agency that actually cares, and wants to help you grow
✔️ You can pay us per lead, no complicated retainer contracts or long term commitment
✔️ High quality leads that are ready to take action - we will survey them before we pass the lead on.
✔️ PIN and phone number verified leads which means rejections are next to zero
✔️ GDPR compliant

How does that sound... 🤔

There are NO upfront creative costs, NO upfront production costs and NO upfront setup fees! 👌

So if you have an appetite for 50 or more leads per week, and have a dedicated sales team who knows how to 'close' then get in touch so we can have a chat.

06/10/2020

Why is it always important to say 'Thank You' in the right way? 🙏

Our lead generation funnels usually look like this: Ad ➡ Landing Page Survey ➡ Contact Form ➡ Thank-You Page

The 'Thank-You' page is the most neglected part of this funnel, from a ‘put money in your pocket’ perspective.

Why? 🤷‍♀️

Because we have the ability to pass all data collected in the survey and the contact form, to the 'Thank You' page…. allowing us to PERSONALISE our message to a prospect and tell them exactly what's going to happen next.

We can say stuff like: “Thanks for getting in touch John! We see that you'd like a life cover quote for you and your partner Clare, you have a mortgage, and are both non smokers. We know the right broker for your circumstances and managed to match your situation with a company called XYZ Brokers who can help you quick smart. Expect a call from 123-456-789 within the next 2 minutes!”

If the prospect receives a well written message like this, they are much more likely to pick up the phone and engage with you. 🚀

So, if you buy leads from a lead generation agency who own a ‘brand’, insist on personalising the 'Thank-You' page for your company.

It will make a big difference. 📈