15/11/2023
NEW ASAI GUIDELINES- “If in doubt, label it”
There has been an important update to the guidelines around promotional content! Using hashtags such as must now ALSO be flagged under
Going forward this hashtag must be used in any promotional content - be it paid / unpaid / gifted.
My recommendation: Use the former applicable hashtag e.g FOLLOWED by so there is an understanding of what kind of promotion is taking place.
If you’re a creator it’s imperative to use going forward. The more we all use one process, the more trust will be built regarding the content creator & influencer industry.