Deep Digital Travel Blog

28/02/2022

THE BENEFITS OF RUNNING A PAID AD CAMPAIGN TO DRIVE TRAFFIC TO A WEBSITE OR BLOG. AUTHOR: KSENIJA KARPEZO

In my work as a marketer, on my proposal to raise budget in a paid advertising campaign, I often hear doubts in the voices of my clients: What will it give me? Is it really that effective? And I have a great news for you - my answer is always YES, it works. I will explain why and what exactly gives me reasons to speak so confidently.

Paid advertising will help the businesses to develop rapidly and find the most target audience for even small investments, it also helps to increase the percentage of conversions on the website or blog, audience loyalty, brand awareness and trust to the company.

Based on the statistics of the best search engine for 2022, Google took a first place with incredible 91,42% market share compared to 3,14% of second in place Bing. Google as a search engine offers paid advertisement services that appear on the SERPs (search result pages), also on other websites via their AdSense program, YouTube and the Display Network. Google Ads operates on PPC (pay-per-click) model.

So let's take a look at some of the main benefits of running a paid advertising campaign on the Google search engine: ...

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28/02/2022

THE BENEFITS OF RUNNING A 'PAID AD CAMPAIGN' TO DRIVE TRAFFIC TO YOUR TRAVEL BLOG BY DIANE HENDERSON

What are paid ads?
Paid ads is a marketing method where a company pays a platform or publisher, for example LinkedIn, Instagram, Google Ads, Facebook Ads, YouTube Ads, each time someone clicks or views their ads in a search results. These ads can be found on a website, social media, search engines or multiple digital platforms.

Why use them?
As the internet accounts for over 74% of both leisure and travel planning, according to a Google study by Ipsos MediaCT. With 57% of leisure travellers and 64% of business travellers claiming that they always start their travel booking with search, having a robust paid search strategy is critical.

Paid ads reach people that you organically couldn't reach faster and is a powerful way to achieve brands awareness and bring your customers down the sales funnel to your travel business.

Benefits to Paid Ads..

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/the-benefits-of-running-paid-ad_27.html

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28/02/2022

BENEFITS OF RUNNING A PAID AD CAMPAIGN TO DRIVE TRAFFIC TO A BLOG BY: IVAN B

For an early start-up business, it is considered to be a good idea to create a paid ad campaign. At least in the beginning until our SEO reaches ''acceptable'' Google ranking. To successfully lead a paid ad marketing campaign it is important to conduct market research beforehand and determine which platform is the best option for our business.

It is also of utmost importance to set specific goals for our ad campaigns, to target accurate location, right consumers(interested in our product or service), and to set the length of the campaign(not for too long periods, it can always be changed/updated).

Also, when paid promoting posts, it is important to further promote posts that already have people reacted to them, and with ads, we can ...

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Continuation of this blog can be found here:
https://deepdigitallifestyle.blogspot.com/2022/02/benefits-of-paid-ad-campaign-to-drive.html

More interesting and useful insights on the related topic can be found on the following link: https://deepdigitallifestyle.blogspot.com/

For an early start-up business, it is considered to be a good idea to create a paid ad campaign. At least in the beginning until our SEO r...

28/02/2022

THE BENEFITS OF RUNNING A PAID AD CAMPAIGN TO DRIVE TRAFFIC TO A BLOG - AUTHOR SULTAN NAZIR

"Half the money I spend on advertising is wasted, the trouble is I don't know which half". This quote is attributed to John Wanamaker a famous retailer who lived in the nineteenth century. This makes sense advertising does work, but there are many unknown variables. As far as digital media as oppose to traditional media, I am happy to report to John that we can make much more informed decisions and can pin point with accuracy why something didn't work. I already feel relieved that he can live in peace as that modern technology and tools have some what resolved one of mysteries that he that carried with him to his grave.

With this out of the way, here are 3 main benefits of running a paid ad campaign to drive traffic to a blog:

1. Highly Targeted
No need to sell ice to Eskimos or sands to the Arabs, with a paid ad you can drive traffic that is already looking and interested in what you have to offer. The audience can be segmented based on age, s*x, region, interests and so on to pin point specific persona you want to reach. ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/the-benefits-of-running-paid-ad_26.html

More interesting and useful insights on the related topic can be found on the following link: https://deepdigitallifestyle.blogspot.com/

28/02/2022

THE BENEFITS OF RUNNING A PAID AD CAMPAIGN TO DRIVE TRAFFIC TO A TRAVEL BLOG OR WEBSITE : AUTHOR RORY DIGNAM

A nice site and a great content strategy are not enough to drive traffic to a travel-based business web page and paid advertising represents the best way to attract the attention of a qualified audience, in particular during low-season.

The analysis of the organic traffic on a webpage through the use of Analytics can help to identify a similar target audience for paid campaigns in the effort of bringing more visitors to the site. When a business is running paid advertising campaigns, they are able to reach a highly selected audience so they are able to adapt its message accordingly.
Every online advertising platform showcases a various set of data so the advertiser are always able to check the campaign performance through the monitoring of parameters such as: ROI ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/the-benefits-of-running-paid-ad.html

More interesting and useful insights on the related topic can be found on the following link: https://deepdigitallifestyle.blogspot.com/

28/02/2022

THE IMPORTANCE OF SOCIAL MEDIA MARKETING FOR TRAVEL INDUSTRY AND BUSINESSES - DIANE HENDERSON

"Social media can be a powerful motivator and influence when it comes to making travel related decisions - just think of the power of FOMO (Fear of Missing Out)" explains JoAnna Haugen, founder of Rooted.

The top travel agencies in Ireland with a large social media following are Cassidy Travel, Trail Finders, Wallace Travel, Travel Counsellors, Sunway, Clickandgo.com, Falcon/TUI, Travel Department, Abbey Travel, Budget Travel, Go Hop.ie, Tour America & Top Flight.

Social media platforms help buyers choose destinations and majority are free tools ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/the-importance-of-social-media_17.html

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28/02/2022

16/02/2022

IMPORTANCE OF SOCIAL MEDIA MARKETING FOR SMALL BUSINESS IN TRAVEL INDUSTRY..BY IVAN BIOCIC

When running Social Media Business accounts is different to private accounts we all have on the internet, cause basically, you become a marketer of your product or service. Business accounts are different as you need to follow various analytics to upgrade and promote an existing business, optimise and calibrate social media, along business growth techniques. So you can deliver your leads on daily basis.

Many nowadays customers would trust more social media marketing (social media posts) and influencer marketing (brand ambassadors or Instagram/Youtube/TikTok influencers) than maybe more traditional advertising methods like GoogleAds. Social Media Marketing and Influencer marketing are more effective at capturing consumers' attention, due also to possible Influencer's celebrity status or such. Many influencer celebrities are overly idolised are people seem to have a 'blind trust' in them, so they are more prone to purchase the product they promote and advertise. ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/importance-of-social-media-marketing_12.html

More interesting and useful insights on the related topic can be found on the following link: https://deepdigitallifestyle.blogspot.com/

16/02/2022

THE IMPORTANCE OF SEO FOR TRAVEL INDUSTRY. AUTHOR: KSENIJA KARPEZO

Search Engine Optimization (SEO) is a set of external and internal optimisation tasks, triggering a sites appearance on the first page of SERP (Search engine reputation management) for targeted queries.

Promotion of products in the travel industry directly depends on the effectiveness of the advertising resources used. One of the most effective resources for increasing the competitiveness of the site and its popularity among users is SEO. Below I will list some of the most important methods for promoting a site within the travel industry in Google search and features of key promotion processes:

✓ Make sure that the website is adapted to a specific GEO. Also, if it is a multilinguistic site, then it is necessary to show Google each language version of the site as a separate GEO, and it must correspond to its region for Google in order to show the version of the site in the client's language.

✓ Check website loading speed. If the speed is low, you need to optimize the size of media files and not load the main page of the site with a lot of photos and videos.

✓ The presence of headings in the layout of the site must be used in the content of the page. ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/the-importance-of-seo-for-travel-in.html

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16/02/2022

IMPORTANCE OF BIG DATA ANALYTICS IN REPUTATION MANAGEMENT - AUTHOR SULTAN NAZIR

"I keep 6 honest men serving
They have taught me all I know
Their names are what and why and when
And how and where and who"

These are the words of the creator of the famous Jungle book, Rudyard Kipling. You will be wondering what Rudyard Kipling has to with reputation management and big data and I will say everything. Today, I am going to use two of these 6 honest serving men, why and how to showcase importance of big data analytics for businesses in the travel space. For more applications of big data analytics for travel businesses visit our blog at Deep Digital Lifestyle

The WHY…In the online space, margin of error is certainly less, our reputation precedes us. Just like individuals’ businesses leave a Digital Foot Print. Words like trust, integrity, reputation are not mere cliché but essential. Actions, surely speak louder than words. Emerson puts it right, when he said, ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/01/importance-of-big-data-analytics-in.html

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16/02/2022

BENEFITS OF GOOGLE ANALYTICS FOR SMALL TRAVEL BUSINESS. AUTHOR: DIANE HENDERSON

Having Google Analytics installed on your travel website or blog allows you to track where your organic visitors are coming from, what type of devices they are using to get to you whether it be mobile or desktop, which county, country and continent they reside it. How old they are, what platform the found you on. It is extremely beneficial for knowing who your businesses current market is and understanding your audience.

RUNNING PROMOTIONS

When running a promotion, Google Analytics, allows you to track this promotion. Directing people to certain landing page on your site and helping to convert sales or gather customers information through your call to action on the specific page. You can see how many times guests clicked this button or filled in the requested form. Helping your business see what calls to action work more successfully and increases unique visitors to your page. Helping you grow your travel business.

SETTING GOALS ON ANALYTICS

In order to achieve the best from analytics, ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/01/benefits-of-google-analytics-for-small.html

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16/02/2022

IMPORTANCE OF SOCIAL MEDIA MARKETING FOR BUSINESSES IN THE TRAVEL INDUSTRY AUTHOR : RORY DIGNAM

Social media should not be undervalued by travel-based businesses because it gives the potential customers a glimpse into the future experience, they are going to engage in.

A consistent and visual presence on social media platforms such as Facebook, Instagram and even on new ones like TikTok, allows the businesses to connect with travelers in the initial stage of their planning journey, the dreaming phase.

The ability to check other traveler's experiences and opinions as well as pictures and video material can create a narrative to define the decision of booking a specific stay or experience. To clarify, there are three main benefits from the use of social media:

- Build client relationship
- Strengthen online reputation and brand awareness
- Create SEO content ..

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/importance-of-social-media-marketing.html

More interesting and useful insights on the related topic can be found on the following link: https://deepdigitallifestyle.blogspot.com/