27/05/2026
Martina was proud to contribute to the ICCO - The International Communications Consultancy Organisation's World PR Report 2025-2026, alongside a host of other industry leaders across global markets offering their insights on the state of play in PR today
This year's report, themed "The Era of Relationship Capital", highlights some fascinating statistics, including that 91% of PR professionals believe AI will be the most relevant technology impacting PR over the next five years, and that 75% of practitioners have turned down work on ethical grounds.
Martina, who represents Ireland on ICCO’s Board and is co-chair of the organisation’s Ethics Board, contributed the chapter on ‘Ethics in the Industry’ to this year’s World PR Report, focusing on issues such as information integrity; how to foster critical analysis in the age of AI; and how best to advise and add value for clients in a world fraught with polarisation and geopolitical change.
To learn more, and download the report in full, visit https://alicepr.com/news/Alice-CEO-Contributes-to-ICCO-Report.