17/06/2026
When did you last ask your agency: how is AI changing your processes?
If you haven't, it's probably time.
The reality is AI is fundamentally reshaping what agencies can deliver and how fast they can deliver it.
And the agencies leading the way aren't just using it to work faster; they're using it to offer a new kind of relationship, one built around continuous partnership, shared outcomes, and real accountability.
Exactly why this new model is emerging, what it will offer organisations, and, critically, the questions you should be asking your current agency are tackled in Brian Leonard's blog, Why it’s time to rethink the client-agency business model.
Definitely should be on your reading list if you're planning any agency conversations in the months ahead.
Read here 👉 https://allhuman.com/insights/blog/why-it-s-time-to-rethink-the-client-agency-business-model