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And Smyth

Certified B Corp
Award Winning Irish Communications Agency
Based in Dublin and Sligo
Founded by Gemma Smyth

13/10/2026

Almost 90% of parents and teachers surveyed believe many children are disconnected from how food is grown, produced and prepared.🌱

That’s according to new research commissioned by Airfield Estate , which is calling for the development of a National Food Literacy Strategy to help equip children with the knowledge, skills and understanding they need to make informed food choices and build a stronger connection with food.

As an educational charitable trust, Airfield Estate believes food literacy should be recognised as an essential life skill, alongside areas such as numeracy and digital literacy.

The research was presented at Airfield Estate’s inaugural Food Literacy Forum, which took place yesterday, bringing together educators, policymakers, researchers, NGOs and food sector stakeholders to explore how Ireland can build a more food-literate society.

We were delighted to help Airfield bring this important work to life, and supported the team with media relations and event co-ordination.

Images: Shane O’Neill, Coalesce photo/video/graphics
Read more via our website - link in bio.

01/10/2026

Shortlisted for Sustainability Team of the Year.🌱

We’re proud to share that &Smyth has been named among the finalists in the Sustainability Team of the Year category at the Ireland’s Climate Change Leadership Awards 2026.

As a purpose-led communications consultancy and proud B Corp, we embed sustainability in how we do business. From the clients we partner with to the initiatives we support, we use communications to create positive impact for communities, food systems and the planet.

This recognition is a testament to our incredible team and the organisations we work alongside every day. Thank you to our clients, partners and supporters for being part of the journey.

Congratulations to all those shortlisted, and best of luck to everyone ahead of the awards.✨

30/09/2026

From farmyards to blackboards.🚜🌾

Applications are now open for the AgriKids Farm Safety Ambassador Programme 2027, with primary schools across Ireland invited to take part in the nationwide initiative.

With 17,000 pupils reached last year, the programme brings practical, curriculum-embedded farm safety education into classrooms through engaging, age-appropriate resources, and it encourages stronger links between schools, farmers, and the wider rural community.

Funded by the Department of Agriculture, Food and Marine, the initiative empowers children to become ambassadors for safe behaviours at home, on farms and within their communities. Schools can choose from the AgriKids Farm Safety Hour or the more immersive AgriKids Farm Safety Day, with opportunities to work towards the prestigious Farm Safety Ambassador Flag and apply for the AgriKids Farm Safety Ambassador Awards.

We’re proud to work alongside AgriKids and Irish Rural Link on an initiative that helps embed a culture of farm safety from a young age. By bringing communities into the classroom and encouraging real-world learning, the programme ensures these important lessons extend far beyond the school gates and into homes, farms, and communities across Ireland.☘️

📸: Finbarr O’Rourke

25/09/2026

Yesterday, The Shona Project launched its second annual ‘Perfect Storm’ Research Report. The research was conducted by RED C Research and funded by the Irish Youth Foundation, providing a snapshot into the difficulties young people face in Ireland. This year’s research included teenage boys for the first time, offering a broader picture of how young people’s wellbeing changes as they move through adolescence.

Pressure emerged as a defining theme in the research, with school and anxiety about the future identified as key contributors to young people’s difficulties. The findings highlight that the challenges facing Ireland’s youth population are not boys versus girls issues, but young people issues. While boys and girls experience many of the same pressures, they often experience them differently and at different stages of adolescence.

The results of this latest research have directly informed the launch of MARK, a new pilot programme for boys aged 12 to 19. In partnership with The Shona Project, and delivered by experienced male facilitators, MARK is designed to reach boys before challenges escalate, helping them build confidence, resilience and meaningful connections, while fostering a strong sense of belonging.

We were delighted to support The Shona Project on the launch of this research and the pilot programme MARK. For more information on this year’s research, head to the link in our bio and follow The Shona Project | Toolkit for teenage girls and MARK to find out more these incredible initiatives.

16/09/2026

Some of our team were at the National Ploughing today, working with our client Certified Irish Angus on an event for its prestigious schools’ competition.🏆

The event was expertly hosted by James Kavanagh and had a great crowd!🎤

We oversaw the photography and the media relations for the event, to announce the next set of finalists along with our supplier Finbarr O’Rourke.

03/09/2026

You don’t need to be everywhere all at once. What you need is a plan.

With Q4 on the horizon, it’s time to start thinking big picture. What have you done this year that you don’t think has received enough recognition? Are you working on something and want it to align with your brand messaging? Do you feel that your messaging is working for you?

A strong communications plan can help answer these questions, provide direction, and set you up for success. If this is something you’re interested in, we are finishing out a few projects and will have some upcoming availability. We can help you tell your story in an impactful and meaningful way.

Have questions? Let’s talk. 👉 [email protected]

24/08/2026

We are delighted to once again sponsor the Irish Food Writing Awards, supporting a category that very important to us: Writing on Sustainability in Irish Food.

Our Founder, said “Suzanne Campbell has done amazing work developing the Irish Food Writing Awards over the last few years. She has created a platform that not only celebrates excellence in writing, broadcasting and content on Irish food, it also offers an opportunity for those working in Irish food content to connect, network and share ideas while showcasing some of the best food and drink produced on this island.

“Continuing to sponsor this category is really important to us as it aligns so well with our ethos, and the work we do with organisations who care about food, community and the planet.”

We attended a delicious lunch lastweek in the Overends Kitchen in Airfield Estate along with some of the other fantastic Irish companies who are sponsoring these awards including: 𝐁𝐮𝐭𝐥𝐞𝐫𝐬 𝐂𝐡𝐨𝐜𝐨𝐥𝐚𝐭𝐞𝐬 Bord Bia - Irish Food Board Pestle + Mortar Odaios Foods Ireland’s Blue Book Certified Irish Angus Gather + Gather Ireland Coole Swan | Irish Cream Liqueur Presence Plus

We look forward to seeing the shortlisted entries announced over the coming months and attending the awards in Dublin in November.

foodwriting sustainability

20/08/2026

Eoghan Dunphy, Annestown, Co. Waterford , Emmet Dunne, Durrow, Co Laois, Gerard Hickey, Ardee, Co. Louth, Tom Murray, O’Shea Farms, Kilkenny (Irish Carrot Grower’s Group Chairman), John Dockrell, Enniscorthy, Co. Wexford (Irish Carrot Grower’s Group Vice Chairman), Philip Draper, Birr, Co Offaly, and Martin Hickey, Ardee, Co. Louth are among only nine remaining commercial carrot growers in Ireland.

The Irish Carrot Growers Group are warning that the economics of producing Ireland’s favourite vegetable are becoming increasingly unsustainable, with production costs rising by approximately 100% since 2020 while retail carrot prices have increased by just 40% over the same period.

Faced with rising production costs, unsustainable market returns and increasing climate-related challenges, including recent drought conditions, growers warn that urgent action is needed to ensure the long-term viability of Ireland’s favourite vegetable.

Pics: Finbarr O’Rourke
Read more via our website - link in bio

14/08/2026

Radio remains one of Ireland’s most powerful ways to connect with audiences.📻

We’ve pulled out a few highlights from the latest JNLR report, and the results show that radio continues to deliver impressive reach and engagement across the country. Nearly 9 in 10 adults listen each week, while audiences are spending more than 3.5 hours a day tuned in.

Local and regional stations continue to perform particularly strongly, accounting for the majority of all listening and demonstrating the value of trusted, community-focused media. It’s also encouraging to see strong engagement among younger audiences, reinforcing radio’s place in an increasingly fragmented media landscape.

The latest results are a positive reflection of radio’s continued relevance in Ireland. Looking ahead, it would be interesting to see future reporting capture a broader picture of audio consumption, including on-demand listening and the growing influence of podcasts, many of which are now being produced by radio stations themselves.

From morning commutes to workday listening and everything in between, radio remains a trusted daily companion for millions across Ireland.

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