23/06/2023
Super knowledge-building event from CIM Ireland yesterday – at the Great Hall, Queen's University Belfast. The CIM Ireland Chair's Lunch brought together marketing professionals for networking and to listen to the latest developments and insights in marketing. Here’s some take aways from the key speakers:
Stephen Kelly, CEO of Manufacturing NI:
The new trading arrangements present unique opportunity for NI - and the challenge is to market that compelling USP effectively.
Ryan Clarke, Director of Professional Services at MCS Group:
Companies now face a very considerable shortage of marketing staff - leading to increased investment in boosting skills. And having to develop and communicate a strong Employer Value Proposition.
Stu Kaley (pictured) , Director of Customer Experience and Digital at the Chartered Institute of Marketing:
Critical issues now facing marketing leaders, as revealed by the Chartered Institute of Marketing’s CMO75 report including :
• The Cost of Living crisis is now the top concern for Marketers.
• The overall operating environment in marketing is also v challenging - the especially lack of marketing staff
Eimear Faughnan, Head of Client Service at Kantar Worldpanel Ireland:
A fascinating insight into the fast-changing shopper behaviours driven by rising consumer good costs and rising mortgage burden – creating pressure on companies to test new channels and tactics to engage with target customers
Cara Jackson, Content and Social Lead of Digital 24:
Really insightful delve into the latest trends on social media and consumer tech – focussing on:
• ‘Search on social and AI’ (social search is huge and among Gen Z in particular with 36% of them using social instead of search!)
• ‘Massive potential of selling via TikTok’
