Fire Digital Marketing

08/06/2026

Just launched this new home services pricing quiz for this client.

We have been live for less than seventy-two hours.

Less than fifty dollars has actually been spent on traffic at this point.

And we've seen three leads for projects that are over six figures.

One of the leads has already self-booked their call for Monday morning with my client.

And the, another one of them is chatting with my client in WhatsApp DM, sending pictures of their project that looks to be around two hundred thousand euros worth.

What's so good about doing this type of a pricing quiz for home service is that the leads are actually saying,

"Yeah, this price point is affordable to me."

They're already qualifying themselves before a conversation even starts.

We give them a price range that is likely for their project, and they're saying,

"Yeah, this is okay."

So there's no sticker shock or ghosting later when it comes time to discuss price.

They're letting you know that it's already affordable for them.

And the lead costs are coming down compared to what I've done in the past.

We're seeing for barn builders, we're seeing leads for $3 and $4.

For air conditioning, $4 to $5.

For landscaping and hardscaping, $8 to $10.

Much stronger results than I've seen with any other type of funnel I've done for home services advertising.

So if you'd like to take a look or talk about this for your own building, I'm gonna drop a link which actually is a quiz too, and it'll show you the flow that our leads go through, and give you an opportunity to find out how quickly you might get an ROI on your own quiz funnel.

Check it out.

16/03/2026

11/12/2025

If your home services ads aren’t profitable… it’s probably not because of your marketing or sales process.

The #1 reason comes down to a single number, that you can easily change…

I recently discovered this simple shift that takes home services business advertising from “can’t get ahead” to “can’t hardly lose.”

Here’s how it started:

“I don't know when I'm going to win…

But I know what's going to happen when I lose…

So I can limit my risk, and this is how I consistently make money”

A successful gambler and stock trader said these words to me, and they hit like a ton of bricks…

Because after 2 years of advertising for home services companies, I still couldn’t figure out WHY some clients crush it and others always struggle.

We were running the same types of campaigns in similar markets…

But sometimes they took off like a rocket, and other times the results were flat as a pancake.

So I reached out to my gambler friend - who never seems to lose - and I asked his advice…

And what he showed me instantly changed how I looked at my clients…

Because it gave me the tool I needed to see which businesses could profit from ads, and which would surely fail.

It’s a simple math calculation known as the “Risk to Reward Ratio”.

What it does is show how many dollars you need to put into an advertising campaign to make a profit.

And once you know how to calculate the risk to reward ratio for your business…

You’ll know if you can scale up your advertising with confidence…

And what to change to lower the risk if it looks too high.

I’ve put the whole thing together in a 12-minute training and created a custom Google Sheet calculator to plug in the numbers for your business.

You can watch the training right here in this post.

If you want to grab the calculator for your own home services business, just send me a DM and I’ll give it to you for free.

Don’t risk spending any more money on Facebook or Instagram ads until you watch this.

It will change the way you approach marketing for your home services business…

Save you a lot of wasted time and money…

And potentially give you a clear roadmap to scaling up to 1, 2, or even 3 million dollars p