TBWA\Ireland

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TBWA\Ireland

$TBWA\Ireland$ TBWA\Ireland is over 100 ambitious and creative minds who believe in creating “total brand worlds”. TBWA\Dublin is first and foremost an ideas company.

We believe we have brought together the most passionate, creative minds in the business to work collaboratively in creating big brand ideas that engage audiences in meaningful conversations and powerful experiences.

29/05/2026

We are delighted to have taken home Gold for Direction & Cinematography and Bronze for Post-production & VFX at the 2026 PHNX Awards for our work with AIB.

It’s a great achievement to see our creativity recognised by a panel of judges from around the world. A huge thank you to our clients for helping bring this work to life 🏆

18/05/2026

🌟Huge congratulations are in order for our very own Hannah Finnegan on being selected as a participant of the 2026 IAPI Female Future Fund!

We are buzzing for you, and can't wait to see the future that this wonderful opportunity gives you👏

30/04/2026

Nothing short of delighted to find out we’ve been shortlisted in four categories at the AdForum PHNX Awards for our work with AIB and Irish Blood Transfusion Service.

It’s a great achievement to see our creativity recognised by a panel of judges from all over the world.

A big thank you to our clients for helping bring the work to life.

23/04/2026

PRINT WINNERS 🦁🦁

Massive congratulations to our very talented creative team Hannah Murphy & Kate Dempsey who will be representing Ireland & TBWA\ in the Print Category at Cannes this year. We’re so proud and are very confident they’ll be a roaring success.

20/04/2026

We’re very excited to be hosting LBB’s The Monthly Cut in Dublin 🖤
A free screening, pizza, drinks and a room full of brilliant people, all under one roof at TBWA\Ireland.
Come along, bring a mate and get inspired.
And our own Niall Staines sits on the global council that selected the work you’ll see on the night, so you’re getting the inside track on the very best cuts. 😊
📍 41a Blackberry Lane, Rathmines. D06AK24
🗓 Thursday 14 May | ⏰ 6–9pm
🎟️ Get your tickets here https://lbbonline.com/news/The-Monthly-Cut-012-Dublin-Tickets-Released

19/03/2026

For more than 50 years, Micheál’s voice captured the drama and emotion of Gaelic Games.

In a first-of-its-kind collaboration with , the , Archives and Micheál’s family, those same moments are being used to help spark recognition, conversation and connection.

Our CEO, Deirdre Waldron, said, “Sport gives us moments that stay with us forever, connecting generations through shared pride, passion and national identity.

With The Replay, we brought together the national game, an iconic voice, memory and science to show how creativity can do more than just communicate - it can make a meaningful difference.”

Find out more at www.TheReplay.ie

18/03/2026

We couldn't be prouder!!! 🎉 There's nothing we love more than seeing our rising creative team Hannah & Kate get some well deserved recognition. The weekend's work really paid off. Finger's crossed they'll both be competing this summer in Cannes. 😎

10/03/2026

For over 50 years, Micheál Ó Muircheartaigh's voice was the sound of Gaelic Games. Now, it's helping people living with dementia find their way back.

We're proud to have created The Replay - a first-of-its-kind collaboration with the GAA, RTÉ Archives, The Alzheimer Society of Ireland and Micheál’s family. Iconic intercounty matches, curated in one place, designed to trigger memory, spark recognition and restore connection.

www.TheReplay.ie

10/02/2026

Today is Red Tuesday, statistically the most likely day of year to be dumped. And dehydrated...

You see, members of the recently dumped community can lose up to 20ml of water as they ugly cry their little eyes out. That’s why have introduced Weep RiverRock - Hydration designed for Heartbreak.

It won’t make it hurt any less, but it will help you hydrate a little more.

06/01/2026

Disrupting the Protein Category Norm

We’ve been working closely with Optimum Nutrition to take a bold risk and move away from the standard industry playbook. In a category often defined by predictable endorsements, we believed the world’s #1 sports nutrition brand deserved something more distinctive - and disruptive.

It started with a simple observation: elite athletes are fiercely protective of their edge. They don’t want to help the competition; they want to stay at the top.

So, we asked athletes to do what most brands would fear the most: hide the product.

By flipping this convention, we’ve moved beyond the ambassador trope and positioned the brand as a closely guarded secret: The Optimum Advantage.

This global launch features Lando Norris, Dan Sheehan, and Marcus Smith. It’s not every day you get to lead a campaign featuring a Formula 1 World Champion and international rugby icons - a true testament to the scale of ambition behind this work at TBWA\Ireland.

The campaign is live in the UK and US, will be rolled out globally over the coming weeks, and will be followed by lots more.

Massive congratulations to the teams at TBWA\Ireland and Bolt!, as well as our overseas collaborators. And a huge thank you to our partners and clients at Optimum Nutrition for the trust, bravery, and collaboration - incredibly proud of everyone who brought this campaign to life.

Address

41a Blackberry Lane, Rathmines
Dublin
DUBLIN6

Website

http://www.TBWA-Ireland.com/, http://linktr.ee/tbwaireland

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