The Publicity Loft

The Publicity Loft The Publicity Loft is a PR agency with digital marketing and influencer division. specialising in lifestyle, beauty, fashion and interiors PR.

We are a full-service PR agency and specialise in lifestyle and beauty PR. We operate as a small agency but with big international clients and most brands are on annual retained contracts. We work with a wide variety of US award winning brands such as CND, IMAGE Skincare, NeoStrata, wet n wild and Physicians Formula and work closely with European brands such as Sleek Makeup and Yon-Ka Paris on the

ir Irish and UK campaigns. An area close to our heart is supporting Irish businesses and start-ups and we have an array of impressive home-grown brands including BUFF Make-Up, Waxperts, Hession Hairdressing, Edvard & Pink OSLO Health, OSLO and Hot Air. Another programme that the agency is honoured to be involved with since inception is the Naughton Foundation.

14/05/2026

We played guess the product featuring our favourites from and 💜 Who’s the better liar 🤔

Such a beautiful event celebrating beauty, confidence and connection with 💋✨Yesterday afternoon, we brought the new Lip...
13/05/2026

Such a beautiful event celebrating beauty, confidence and connection with 💋✨

Yesterday afternoon, we brought the new Lip Reset Kit launch to life through an elegant and intimate lunch experience, designed to create meaningful brand engagement in beautiful surroundings.

Hosted by the wonderful , the afternoon was filled with confidence, connection and empowering conversation in true Trinny style. A carefully curated guestlist of inspiring women created space for meaningful conversation, beautiful food and a truly memorable celebration.

A lovely reminder of the power of creating experiences that leave people feeling confident, connected and inspired 💫

We simply must take a moment for all of the incredible print coverage surrounding the launch of Escape Into Summer coll...
12/05/2026

We simply must take a moment for all of the incredible print coverage surrounding the launch of Escape Into Summer collection ☀️🗞️
⁠
Seeing a campaign come to life across newspapers and glossy spreads is always a special feeling! From concept to placement, this campaign created real noise in print and brought NEXT’s Spring to Summer 2026 story to audiences nationwide.⁠
⁠
A proud moment seeing the campaign featured across so many incredible titles and a testament to the power of strategic print placement in amplifying a brand story✨






We simply must take a moment for all of the incredible print coverage surrounding the launch of ’s Escape Into Summer co...
12/05/2026

We simply must take a moment for all of the incredible print coverage surrounding the launch of ’s Escape Into Summer collection ☀️🗞️
⁠
Seeing a campaign come to life across newspapers and glossy spreads is always a special feeling! From concept to placement, this campaign created real noise in print and brought NEXT’s Spring to Summer 2026 story to audiences nationwide.⁠
⁠
A proud moment seeing the campaign featured across so many incredible titles and a testament to the power of strategic print placement in amplifying a brand story✨






11/05/2026

Strong looks better together 👏

A look back at the Sweaty Betty launch event with at Segotia, celebrating the brand’s arrival in stores across Ireland.

Guests experienced an immersive morning including a high-energy heat workout class, alongside curated styling moments, branded food concepts, and a full venue transformation inspired by the Sweaty Betty aesthetic ✨

Spotted: last night at on Grafton Street 🐆✨We were beyond excited to unveil an exclusive first look at the Just Cavalli...
07/05/2026

Spotted: last night at on Grafton Street 🐆✨

We were beyond excited to unveil an exclusive first look at the Just Cavalli x KIKO Summer Collection.

Just Cavalli x KIKO MILANO represents a unified vision across two brands. This partnership encapsulates the commitment to Italian quality and passion for expressive, creative beauty. The collection champions bold colours and electric vibes, offering glamorous Italian “animalier” looks.

With DJ beats, live portraits, and a vibrant atmosphere throughout the store, the night truly captured that “unleash your wild” spirit. The perfect way to build excitement ahead of the launch - now available nationwide! 💜

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126 Baggot Street Lower
Dublin
D02YC24

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