The Publicity Loft

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The Publicity Loft The Publicity Loft is a PR agency with digital marketing and influencer division. specialising in lifestyle, beauty, fashion and interiors PR.

We are a full-service PR agency and specialise in lifestyle and beauty PR. We operate as a small agency but with big international clients and most brands are on annual retained contracts. We work with a wide variety of US award winning brands such as CND, IMAGE Skincare, NeoStrata, wet n wild and Physicians Formula and work closely with European brands such as Sleek Makeup and Yon-Ka Paris on their Irish and UK campaigns. An area close to our heart is supporting Irish businesses and start-ups and we have an array of impressive home-grown brands including BUFF Make-Up, Waxperts, Hession Hairdressing, Edvard & Pink OSLO Health, OSLO and Hot Air. Another programme that the agency is honoured to be involved with since inception is the Naughton Foundation.

15/10/2026

Through a multi-platform influencer marketing campaign, .loft recently brought Match Perfection to life across Instagram, TikTok and YouTube Shorts, ensuring the campaign message reached audiences at every digital touchpoint.

At the heart of the campaign was a clever connection between beauty and sport, celebrating the perfect foundation shade match alongside Rimmel London’s exciting partnership with Chelsea FC Women. Two worlds brought together through one cohesive campaign message.

With a diverse mix of creators, each carefully selected to deliver against different content objectives, we developed a digital strategy that balanced creativity, authenticity and impactful brand messaging.

A brilliant example of how a considered, multi-platform approach can bring a campaign together and maximise its impact.

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We brought Rimmel London’s Match Perfection campaign to life with an event that celebrated the ultimate crossover betwee...
14/10/2026

We brought Rimmel London’s Match Perfection campaign to life with an event that celebrated the ultimate crossover between beauty and football.

A campaign built around a brilliantly clever double meaning: finding your perfect foundation shade match, while celebrating Rimmel London’s partnership with Chelsea FC Women.

We leaned into the football-meets-beauty concept at every touchpoint. From a football simulator bringing out everyone’s competitive side, to personalised shade matching with the wonderful makeup artist Robert Reilly, a live DJ and plenty of photo moments woven throughout the guest journey, every detail was designed to bring the Match Perfection message to life.

Watching every element connect so seamlessly, while creating an atmosphere that truly reflects the spirit of the wider campaign, is exactly why we love what we do.

A celebration of perfect matches in every sense, and one we’re very proud to have brought to life.

Rimmel London💄 💙

And for the final chapter, a little evening elegance.That’s a wrap on our NEXT Autumn Winter 2026 London press trip, and...
12/10/2026

And for the final chapter, a little evening elegance.

That’s a wrap on our NEXT Autumn Winter 2026 London press trip, and what a beautiful few days it was. Finishing on a high with some truly stunning occasionwear looks, captured by an incredible group of creators who brought the collection to life so effortlessly.

NEXT 🤎

Looking back on another incredible NEXT Autumn Winter press trip, bringing together a brilliant group of creators to cap...
11/10/2026

Looking back on another incredible NEXT Autumn Winter press trip, bringing together a brilliant group of creators to capture the new season through their own individual style.

One of our favourite parts of these trips is seeing each creator bring their own personality and creative perspective to the collection, resulting in content that feels both beautifully considered and authentically their own.

Effortless layering, elevated everyday staples and plenty of autumn wardrobe inspiration. We couldn’t love the finished looks more.

NEXT 🤍

08/10/2026

COME BEHIND THE SCENES WITH US: NEXT London Autumn Winter 26 🎬

It takes a team to make days like this happen, with great creators & atmosphere - so here is a look at how we make the magic happen. ✨

08/10/2026

Introducing our new series, Sweet Picks! Rate our jelly selection out of 10 🍬

07/10/2026

When a mailer is this good, it deserves a moment of its own.

Unboxing the brand-new KIKO MaxiMod collection to showcase more colour, more drama and instant impact.

Including the new Maxi Mod Length & Curl Waterproof Mascara and High Pigment Eyeshadows, this box has everything you need to unlock iconic Italian eyes!

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Another quarter of brilliant coverage for our clients across national, business, lifestyle and broadcast media.Q3 saw ou...
06/10/2026

Another quarter of brilliant coverage for our clients across national, business, lifestyle and broadcast media.

Q3 saw our clients and their stories featured across some of Ireland’s leading publications and platforms, spanning exciting launches, expert commentary, founder stories, brand moments and more.

A particularly special feature came from our very own founder, Amy Buckeridge, who spoke to Business Plus about the evolving PR landscape, sharing her perspective on the role of AI and why human insight, creativity and connection remain so important in our industry.

Great coverage extends far beyond being seen. It’s about finding the right story, the right angle and the right platform to spark conversation, build credibility and connect our clients with the audiences that matter most to them.

Address

126 Baggot Street Lower
Dublin
D02YC24

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