Gaumina Ireland: Digital Agency

16/10/2014

Great to talk to the participants about our new site www.newfrontiers.ie

05/09/2014

In the spirit of Feel Good Friday :-) Our latest blog gives insights into things that will inspire happiness in your life!

Carol S. Dweck author of Mindset, The New Psychology of Success, says in her book. “The growth mindset is based on the belief in change”.Growth mindset people use strategies to accomplish their goals, just like happy people use daily habits to contribute to their happiness. They use a positive growt…

28/08/2014

Is your website making a good first impression? You never get second chances online so its vital to know how to show your best bits in the best way! Read more on our latest blog by Leah Tierney

Aesthetically speaking, the look and feel that your website conveys is key. A poorly designed and un-appealing website will provide the user with the impression that, just like your website, your company is unprofessional and un-appealing. Not an ideal scenario.

21/08/2014

What is A/B testing? Find out and get some tips for getting better email marketing results and more

A/B testing, also known as split testing, is a comparison between email campaigns to test it’s overall performance. Split the variants into two groups, A/B, tested on selected audience segments from your email subscriber list. The A/B test is compared over a chosen period of time, (usually 1-3 days,…

15/08/2014

What colours will affect your users in a positive way? E.g Orange is good for food companies, Download our free Colour and Meaning Guide and Psychology for Consumers free guide here.

For an online marketer, it’s important to know that colour has a really powerful effect on people’s purchasing decisions. So, if you want to encourage consumers to browse your website and spend money on your products, understanding the basics of colour psychology will help you to achieve that.

01/08/2014

Our latest blog looks at subliminal advertising and is it a good idea? Does it work? I think u might know the answer...from our great blogger Leah Tierney

Well to begin, it’s helpful to take a quick look at what the term subliminal messages actually means. The word subliminal means ‘below the threshold’, and refers to messages (either auditory or visual) that are presented to us at speeds too fast for us to be consciously aware of. For example, it mig…

28/07/2014

CLICK TO VOTE for the website we made for Childline.ie to Win 'Best Use of the Internet for Social Good" category in Irish Internet Association Netvisionary Awards. I have spoken with the volunteers in ISPCC Childline and they all agree, that the online chat is proving really great for kids who have no-one to listen to and who are scared to call Childline.Help us spread awareness of this service and get more valuable funds so they can keep it open :-)

24/07/2014

tips 'Return To Sender : STAY IN TOUCH' via Blog http://www.gaumina.ie/return-sender-stay-touch/

New email subscribers are just as important as your existing subscribers. They have gone out of their way to stay in contact with your business. In order to do this, the consumer must already have interest in your business. Use a stay in touch campaign, to show your appreciation.

11/07/2014

Your emails wont suit everyone and neither should they, so for those who find they are not for them make sure you still honour and appreciate them and leave a good impression . Stay classy Dublin!

Needing a creme of the crop newsletter selection is no big ask these days, especially with the multiple high class content newsletters and blog posts available online. Users sign up to newsletters to test them out, to see what sparkling content will be provided to them daily over their morning coffe…

03/07/2014

Def worth 5mins...'The 6 Principles of Influence that every online marketer should know' via Blog http://www.gaumina.ie/6-principles-of-influence/ Thanks Leah for another v useful Consumer Psychology blog!

26/06/2014

How can u make use of all this Social Media malarkey to actually increase your website traffic? Rochelle our luscious lady tells us how... :-)

Your business website and social media platforms should work seamlessly together. This proves and provides an active status to your users. To prove and provide are two things, if managed correctly, that can dramatically help you attract a greater reach. Users should hold trust that your business wil…

23/06/2014

You may believe it’s important to lay off the cake in order to lose weight, but yet there is a delicious chocolate cake on the menu that is calling your name. Eating the cake would conflict with your attitude on the dieting situation, which causes discomfort – i.e. cognitive dissonance.