Ipsos B&A

16/09/2024

We have recommenced our annual study of attitudes in rural Ireland for The Examiner - Irish Examiner/Ipsos B&A Rural Ireland Thinks poll.

This series has run over many years and this year’s poll was fielded among a 500-person sample representative of the population of those living in rural Ireland.

The release coincides with the start of the National Ploughing Association / Championships, a centrepiece of life in rural Ireland. This study involves face-to-face, in-home interviewing which is essential in parts of the country where rural broadband isn’t adequate and where there is no substitute to knocking on someone’s door.

IPSOS B&A has the largest panel of face-to-face interviewers, complemented by a significant telephone interviewing team primarily located in Ballyhaunis and Achill, in addition to an extensive online panel.

https://www.irishexaminer.com/news/politics/arid-41476366.html

Irish Examiner/Ipsos Rural Ireland Thinks poll will make worrying reading for Mary Lou McDonald who has seen support for Sinn Féin and her leadership of the party slip in recent months

16/04/2024

Today the National Youth Council of Ireland is launching "State of our Young Nation: A report into the lives of Irish 18-29-year-olds"; a significant new piece of research by NYCI and Ipsos B&A that examines the issues facing young people in Ireland today.

Niall Brennan is presenting key findings.

Read the full report: https://lnkd.in/eJMCYmUN

25/03/2024

Ipsos B&A CONSUMER CONFIDENCE REPORT

This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 15th - 26th February 2024.

Despite easing inflation, consumer confidence has slipped from -33 (those feeling downbeat versus those feeling more upbeat) in January to -37 in February. It nevertheless remains higher than the 2023 average of -41.

Consumers remain resilient, with two in three (65%) stating that they are “coping” with the cost-of-living crisis. However, nearly one in five (19%) are still facing difficulties.​

Read and download the full Ipsos B&A Consumer Confidence report: https://banda.ie/ipsos-ba-consumer-confidence-february-2024/

Consumer confidence falls despite further softening of inflation and remains at a low level. This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 15th– 26th February 2024. Despite easing inflation, consumer confidence has slipped from -33 (those feeling downbeat versus t...

06/03/2024

Clare Kavanagh, Ipsos B&A, and Samira Brophy, Ipsos UK, together with Ipsos B&A colleagues after their presentation at IAPI's seminar which coincides with International Women’s Day and highlights research focussing on gender inequality.

IAPI - Institute of Advertising Practitioners in Ireland is promoting its programme to encourage female leadership and empowerment in the creative sectors.

05/03/2024

New Global study by Ipsos: Ipsos’ annual International Women’s Day survey

Attitudes to gender quality are divided, with concerns around the impact of gender equality on men, and differences both across and within the generations. There continues to be an emerging sense of concern about the impact of gender equality on men - and that we may have gone far enough.

Almost half of people (46%) think that we have gone so far in promoting women’s equality that we are discriminating against men. Gen Z (49%) and Millennials (50%) are more likely to think this than Baby Boomers (37%). However, around the world people think that female political leaders and business leaders are equal to men when it comes to economic and financial success.

IPSOS B&A IRELAND REPORT WILL BE RELEASED ON 6th March post the IAPI - Institute of Advertising Practitioners in Ireland Female Futures event sponsored by Ipsos B&A.

For more information contact: Clare Kavanagh, Jessica Hearne, Eleonore Marechal

GLOBAL PRESS RELEASE: https://banda.ie/ipsos-annual-international-womens-day/

26/02/2024

Ipsos B&A CONSUMER CONFIDENCE REPORT

This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 10th- 16th January 2024.

On a macro level, inflation has fallen again in January and is now below five percent for three consecutive months. This is mirrored in an improved consumer outlook.

While the public is still deeply in negative territory (positive minus negative sentiment for the next 12 months stands at -33), this represents an improvement of five points since December, and is at a six-month “high”.

Read and download the full Ipsos B&A Consumer Confidence report: https://banda.ie/ipsos-ba-consumer-confidence-january-2024/

Easing inflation in recent months has led to improved consumer confidence. This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 10th– 16th January 2024. On a macro level, inflation has fallen again in January, and is now below five percent for three consecutive months. T...

06/10/2023

It is with great regret that we announce the passing of the legend, Phelim O’Leary of B&A.

Research was his love, and he was truly a researcher's researcher, who was culturally curious about people and life. From his early days in Irish Marketing Surveys, he understood the power of excellent Qualitative research. He championed and drove Qualitative research in Ireland, becoming a leading light in the industry when he joined B&A. Qualitative research was, at the time, as new and mysterious as Artificial Intelligence is now. But there was nothing artificial about Phelim's intelligence.

In a previous life, he was a rock critic and manager of Irish folk band, Scullion (while doing Qual as well in his spare time!), and hence his wonderful tales and great stories. His love of music continued throughout his life, with a record collection that Dave Fanning would be proud of!

He was known for his wit, charm and wordsmithing, and he was a learned sage to everyone he met.

We have been inundated with so many lovely emails, texts and calls this week, and people have described him as a titan, legend, trailblazer, and a pioneer. All are true.

Phelim lived life to the full and constantly pushed the boundaries, which is a lesson to us all. But most of all he was a true gentleman. And we at B&A - and I personally - will miss him very much.

In true Phelim style, he would want the show to go on, and so it will. Keep pushing those boundaries everyone.

Our thoughts go out to his wife Judy, and his children, Hannah, Sam and Georgia.

May he rest in peace.

Luke