Local Marketing Ireland

20/12/2019

30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic]
https://www.socialmediatoday.com/news/30-seo-stats-from-2019-to-guide-your-strategy-in-2020-and-beyond-infograp/567468/

18/12/2019

WHY DIGITAL MARKETING IS IMPORTANT FOR SMALL BUSINESS
When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.

While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.
Find out more: https://digitalmarketinginstitute.com/en-ie/blog/why-digital-marketing-is-important-for-small-business

03/12/2019

How to Use Instagram to Generate Organic Leads
https://www.socialmediaexaminer.com/how-to-use-instagram-generate-organic-leads-jenn-herman/

26/11/2019

Regardless of your sector or industry, you will no doubt be aware that the competition in your space is fierce. But, while getting ahead of the pack can seem like an uphill struggle, by leveraging the power of digital the right way, you'll be able to cut through the noise and grow your business, one initiative at a time.
Here we look at ways ambitious SME leaders, like you, can harness the all-encompassing power of digital to engage and influence customers.

https://digitalmarketinginstitute.com/en-ie/blog/how-smes-can-leverage-the-power-of-digital-to-engage-influence-customers

23/11/2019

Black Friday: May the Best Mobile Campaign Win!
https://www.digitaldoughnut.com/articles/2018/october/black-friday-may-the-best-mobile-campaign-win

23/11/2019

Online reviews are an integral part of the buying process nowadays and they impact consumer's purchase decision significantly.
There’s no denying it – online reviews have simply become an integral part of the buying process. They are at the very center of the plentiful research modern-day customers conduct when deciding who they’ll do business with.

Some statistics point to as much as 93% of consumers confirming that online reviews impact their purchase decisions.
Find out more: https://www.digitaldoughnut.com/articles/2018/september/responding-to-online-reviews-of-your-small-company

23/11/2019

10 REASONS YOUR BUSINESS SHOULD INVEST IN DIGITAL TRANSFORMATION
https://digitalmarketinginstitute.com/en-ie/blog/10-reasons-your-business-should-invest-in-digital-transformation-corporate

31/01/2018

10 ways cybersecurity will evolve in the next five years

Looking back just 10 years, the cyber threat landscape is almost unrecognisable. Back then most IT security threats were unsophisticated malware programs...

30/01/2018

https://exchange.cim.co.uk/editorial/what-s-your-digital-strategy/

Could a digital marketing qualification help you build a sound digital marketing strategy and deliver better results for your organisation and customers?

26/01/2018

Banks or online small business loans - which will get you the cash?

Traditiona...

24/01/2018

CES 2018: three trends for marketers to watch for
1. New ways to shop
2. Screens in new places
3. The increasing influence of software

Technology has always played an important role as a utility in our lives – whether that be functional, for entertainment, or as just plain novelty. But the success of voice assistants (especially the Amazon Echo Dot, which was the highest-selling product over Christmas) is an early indicator of th...

19/01/2018

Before you start a business, you must carry out market research - it can be the difference between success and failure. Start-up author Kevin Duncan explains how to find out more about your competitors, potential customers and - crucially - their reaction to your prices

Q&A: Market research for start ups: