20/03/2013
Why Telemarketing?
Though many individuals find phone calls from telemarketers annoying and intrusive, businesses around the world use telemarketing to their advantage. It is often used for advertising products and services and providing telephone-based customer service. Companies perform telemarketing on an inbound or outbound basis because it helps them to get and retain the attention of their target markets, making sales, tackling customer service issues, conducting market research, and staying fresh on the minds of customers.
A major benefit of telemarketing is its potential for increasing sales from a distance. A company that uses this sales method has the opportunity to sell to both new and established customers without ever sending a salesperson out into the field. Without wasting time traveling around to see customers or spending money on gas, a company can reach its target market with relative ease. Unlike many other customer contact methods, phone calls give a company immediate answers. They can communicate with their customers right away, instead of waiting for days, weeks, or even months to realize results
