Friday - Digital Agency

09/03/2026

Everyone’s asking the same question lately: “How do I rank in AI?”

The honest answer? You don’t. Not the way you think. In our latest blog post, we pulled together the real questions clients are asking about AI visibility, SEO, ChatGPT, AI Overviews and what actually matters right now.

https://www.friday.ie/blog/you-keep-asking-us-about-ai-ranking-here-are-the-answers/

No hype. No buzzwords. Just what’s changing and what to do about it.

10/02/2026

Too often, accessibility gets treated as a compliance problem. Quick “fixes” at the end so we can say we’ve met the standard and move on.

That mindset shows.

Here is a short piece on why compliance-first thinking falls short, and what a more human approach to accessibility looks like in practice.

Website accessibility is what stands between your organisation & a world of pain, protecting both your people and your customers. Learn more!

27/01/2026

If Google can de-index a brand like BMW, they can completely remove any business from their results 🚗 🌬️

Even the world’s biggest brands aren’t "too big to fail" when it comes to SEO.

We’ve seen it all:

❌ Ryanair disappearing from search results overnight due to technical SEO mismanagement.

❌ BMW Germany getting completely wiped from Google for a "short-term" black hat tactic.

❌ J.C. Penney losing massive revenue after a link scheme went south.

SEO isn't just about keywords; it’s about protecting your digital real estate. One wrong move in a site migration or a "shady" backlink strategy can erase years of progress.

We’ve broken down some of the most epic SEO fails in history (and how you can avoid them) in our latest blog.

Don't become a cautionary SEO tale. 👇

https://www.friday.ie/blog/epic-seo-fails-that-damaged-businesses/

SEO disasters often stem from outdated practices, lack of knowledge, or attempts to game the system. We highlight some classic cases.

22/01/2026

This photo nearly didn’t become a post.
Not because it wasn’t good. But because it needed a ‘why’.
Isha shared it.
Richie said it’d need thought.
Mary said to lean into the light.
That’s like our UX work, really.
Pause. Debate. Slight overthinking. Then intent.
The subject isn’t the notebook or the coffee.
It’s the moment when you decide if something should exist at all.

21/03/2025

Thinking about a website redesign?

Before you dive in, ask yourself: Are we solving real user problems, or just giving it a fresh coat of paint?

Karen's latest blog post is about how to avoid the “cosmetic fix” trap – and what meaningful improvements actually look like.

Read it here: https://www.friday.ie/blog/website-redesign-cosmetic-fixes-vs-meaningful-improvements/

27/02/2025

Nice to be finalists in 3 entries to this year’s Spider Awards! Big shoutout to our team, clients, and their customers!

🏆 Best eCommerce for Peter Mark
🏆 Best Website for Fire
🏆 Best Website for Friday

The Spiders have been celebrating digital excellence in Ireland since way back in 1997, and we’re proud to be part of the long history of wins and nominations 😊

10/02/2025

When is the right time to hire an SEO agency? 🤔 Many businesses struggle with this question.

Do you wait until traffic drops? Should you DIY until you hit a wall? Or is it best to invest early and build a solid foundation?

This insightful article from Richard breaks it down the key business stages when hiring an SEO Agency is crucial:

✅ SEO For Startups: Laying the Foundation for Organic Growth
✅ SEO For Business Growth: Scaling and Optimising
✅ SEO For Website Redesign or Domain Change: Navigating Transitions

At Friday, we believe the best time to start SEO was yesterday.

The next best time? Today. Let’s talk! 🚀

https://www.friday.ie/blog/when-should-you-hire-an-seo-agency/

Key stages when hiring an SEO agency is essential. From startups to redesigns, an expert SEO agency can drive growth & avoid costly mistakes.

08/01/2025

Mark Zuckerberg declares Meta will end fact-checking across all platforms and restore 'free expression'. With the help of the U.S. government. 🤔

What does this mean for Meta users?

Misinformation will become the responsibility of Facebook users themselves to wade through, fact check and flag false content (similar to X 'Community notes').

Most people simply don't engage in this practice, and so this decision will no doubt facilitate an increase in the spread of viral disinformation and hate on the platform. 👿

What does this mean for Meta advertisers?

The potential upside is that there might be less 'accidental' content removal and account shutdowns, maybe...

The potential downsides are obvious for brands that care about the type of content their Ads might appear beside. More 'free expression' means more extreme content which could leave a bad taste in Advertiser's mouths.

Naturally we'll be examining how this plays out. 🧐

06/01/2025

New year, new opportunities. We're hiring at Friday!

We’re looking for a creative and detail-oriented UX/UI designer who brings ideas to life while keeping users at the heart of every design decision.

29/11/2024

Black Friday vibe 🧟‍♀️