17/06/2026
If your content strategy is “post when I remember” then you don’t have a content strategy.
Most small businesses don’t fail because their product is bad.
They fail because nobody knows they exist. And nobody knows they exist because they’re not showing up online.
Posting once every 6 weeks, sharing memes to your story and having a nice logo is not going to grow your business. Showing up, being consistent and actually talking to your audience is what works.
The good news? It’s not complicated. You just have to do it.
Share this with a business owner who needs a wake up call.
