08/03/2024
released its first big core update of 2024. Here's everything you need to know:
Content Quality Matters Even More Now:
The new update is expected to reduce low quality + un-original content by 40% from a search result. A low-quality content is:
- Content written by AI
- Content that's just rewritten words of an existing article/s
- Content that lacks information/emotion
Scaled Content Abuse:
Google hates mass content generation using AI. They are calling it "Scaled content abuse" and have introduced a deindexation + penalization policy around it.
Site Reputation Abuse:
Parasite SEO & giving out backlinks / getting backlinks from established sites with poor quality content seems to be the target of Google. This will now be considered spam content.
Expired Domain Abuse:
Expired domains that are purchased and repurposed with the intention of boosting the search ranking of low-quality content are now considered spam.
Our Suggestions:
1. When writing, try to put in your own thoughts and experiences. Use AI only to fix grammar, and do formatting - do not use AI to write your content.
2. For now, don't worry too much about spam backlinks - those are not site-level penalties yet.
3. Do not use expired domains to launch / grow your business
