New Graphic

18/05/2026

You can also follow on Instagram to see more.

18/04/2026

Incredible launch today of Census 1926. 'The Story of Us' brings together a wide range of scholars to illuminate the individuals and communities hidden within the census returns.

The exhibition also called 'The Story of Us', opened today also, in the coach house in Dublin Castle, it looks great.

21/01/2026

We are hiring.

We are looking for a talented design intern to join our studio in Dublin 8 for a 3-month paid role starting March 2nd.

To see full details and to apply please go to:
Newgraphic.ie/intern

14/01/2026

Bíonn siúlach scéalach. Walkers have stories to tell.

A short piece on walking and why it matters. For health for connection and for how we experience our streets and cities.

You can read it here

Walking as well as being an excellent way to get around, is a way of understanding our cities and our surroundings. It allows the city to be read. At a time when so much of life is mediated through screens, nudged along by algorithms that thrive on keeping us annoyed and distracted.

26/11/2025

Great client + great team = Award Winning Work.

We are delighted that the Tilting the Lens website we made has won an IDI Award.

is a groundbreaking accessibility consultancy. We worked with people from TTL’s own research community and disabled users whose lived experiences shaped the project. The testing was iterative and comprehensive.

The result is a site that is both visually confident and genuinely inclusive.

But here’s the important thing: we did not win an award for “accessibility” or “universal design,” because accessibility is not a decorative flourish. It’s a fundamental civic duty. It is what any piece of communication should aspire to; it’s like legibility or coherence.

Huge thanks to Cova Communications, , and all the team at TTL, to the Disabled Community, and to the great team at New Graphic, Daniel Costello, Karen Connolly Heery and Declan Behan.

Well done everyone. 🏆

—
Video shows a series of screens from the Tilting the Lens website and a number of photographs from their team in action. It starts with the text ‘Winner IDI Awards 2025’ fading up in black on a teal background.

21/11/2025

Share Your Story for the 1926 Census!

Do you know someone who was alive in 1926?

The National Archives is launching a Centenarian Ambassadors Programme to honour those still with us who were alive when the census was taken!

We're inviting individuals born before April 18, 1926 (or their families) to step forward and share their unique stories. Ambassadors’ personal reflections will be central to our commemorations, connecting this historical record with the living memory of a century of change.

Help us prove that history is not just something we read - it’s something we live.

If you or a loved one would like to participate, please reach out to us today:
https://nationalarchives.ie/engage-and-learn/census-1926-public-programme/centenarian-ambassadors/

06/11/2025

Next April, the National Archives, Ireland will open the records of the 1926 Census to the public for the first
time, shedding light on life in the newly independent Irish Free State.
Available online and fully searchable for free, this landmark moment will offer a fascinating insight into who we were, what we did and how we lived our lives.

This is the Story of Us.

I mí Aibreáin na bliana seo chugainn, osclóidh Cartlann Náisiúnta na hÉireann taifid Dhaonáireamh 1926 don phobal den chéad uair, rud a thabharfaidh léargas ar an saol sa Saorstát neamhspleách nua-bhunaithe.

Beidh siad ar fáil ar líne agus iomlán inchuardaithe saor in aisce. Beidh an t-imeacht stairiúil seo ina fhoinse léargais iontach ar cé muid, cad a rinneamar, agus conas a chaith muid ár saol.

Seo é Ár Scéal Féin.

09/05/2025

One Brand - 5 countries
What We Learned Building Galileo Empower’s National and International Sites

Creating one website is a challenge. Creating five, across the UK, Germany, Sweden, Finland and the Global one, is a full-blown diplomatic mission. With Galileo Empower’s new brand at the core, we had to translate not just language, but tone, layout and user habits. Here’s what we learned.

1. One Brand, Many Voices
The core message remained consistent, but the delivery changed. We worked with local offices and staff on the tone and visuals to resonate in each market, all while preserving the signature Galileo Empower look.

2. Translation ≠ Localisation
Literal translation doesn’t work. Google translate helps, but you need native speakers to make sure key ideas landed with the right nuance. Especially in Finnish, it’s not an Indo European language, look up Finnish, amazing language. For example Finns don’t think someone is “crazy” – they doubt “if one has all the Moomins in the valley” (Olla kaikki muumit laaksossa), not that we used that on the website but you get the idea.

3. Design That Flexes
Different languages break layouts. So we built a flexible design system that could stretch without snapping, longer buttons (looking at you Sweden), roomier headings, responsive blocks. No awkward overlaps. No lost meaning.

4. Smart Tech, Simple Tools
Each site runs on WordPress, with a clever translation interface that means things like buttons and labels only need to be customised once. What does that actually mean? Take the project map, for example. On the Swedish site, rather than translating each item manually, we simply switch the interface language in the backend, and ‘Wind Power Plants’ becomes ‘Sndkraftsparker’.

5. Build With Respect
You can’t fake local. Each site had to feel like it was made for its audience, because it was. That’s how you build trust, not just traffic.

Want your brand to land well across borders?
Talk to locals. Not just for translation, but for cultural context. What’s too formal, or too casual? Which imagery feels inviting, and which misses the mark? These details are what make a site feel personal, not just international. The key: don’t assume, ask, listen, adapt.

28/02/2025

We launched a new website this week for our friends, clients, and collaborators at John McLaughlin Architects! Have a look: johnmclaughlin.ie

The image is from Making Ireland Modern, an exhibition we were fortunate to work on with John McLaughlin Architects.
Photo is one of Ross Kavanaghs.

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06/01/2025

Humans now have shorter attention spans than goldfish. 🐟
In 2000, we managed 12 seconds. Today, it’s 8 seconds. By 2028, goldfish might officially lap us.

What does this mean for communication? Keep it simple, clear, and fast. Brevity isn’t just polite—it’s survival.

More insights (if you've read this far you're way above average) in our latest blog. 🐠

https://newgraphic.ie/journal/you-are-struggling-to-concentrate/