20/05/2026
One of the biggest shifts we have seen recently is how people enquire.
It is not as direct as it used to be.
People take more time.
They look at more sources.
They move between platforms before making a decision.
More research.
More touchpoints.
More hesitation.
What this means for strategy is simple.
You cannot rely on one moment to convert someone.
Your content, ads, and website all need to work together to build confidence over time.
Because by the time someone enquires, they have already made most of the decision.
📲 If your current strategy feels too reliant on quick wins
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