Salt Marketing

03/06/2026

Marketing challenges holding your business back?
❌ No leads
❌ Low traffic
❌ Wasted ad spend

It's time for a smarter approach.

With MaaS (Marketing as a Service) from Salt Marketing, you get the expertise of an entire marketing team without the cost and complexity of hiring one.
✔ Strategy
✔ Google
✔ Social Media
✔ Automation
✔ AI- Powered Reporting

Your outsourced growth team, focused on delivering results.

saltmarketing.ie

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28/05/2026

FROM 200 BOOKINGS TO 1,900 IN JUST 12 MONTHS 🚀
How a Tour & Travel Brand Achieved an 850% Growth in Conversions. (Thats just from Google Ads)

Most business owners care about two things:

💰 How much are we spending?
📈 What are we getting back?

Here’s the reality from one of our Tour & Travel campaigns at Salt Marketing

The Numbers

💶 €16,950 total ad spend over 12 months
🔥 1,900 conversions generated
📈 Up from just 200 conversions the previous year

That’s an 850% increase in conversions through a focused multi-channel paid media strategy.

Full Campaign Performance

👀 534,180 impressions
🖱️ 19,710 website clicks
📉 Average CPC: €0.92
🎯 9.52% conversion rate
💰 €9.04 cost per conversion

What Worked

✅ Google Ads captured high-intent travellers actively searching for tours and experiences

✅ Facebook Ads re-engaged warm audiences and converted interest into bookings

✅ Pinterest Ads reached travellers early in the planning stage and built top-of-funnel demand at scale

This wasn’t about running random ads.

It was about building a connected strategy across the entire customer journey — from inspiration to booking.

Businesses don’t need more marketing noise.
They need marketing that delivers measurable growth.

27/05/2026

Case Study: Transforming Forti’s Digital Presence into a Growth Engine

Client Overview

Forti . (www.forti.ie) is an Irish accountancy and business advisory firm based in Sandyford, Dublin, helping startups, SMEs, and international founders with company formation, bookkeeping, annual compliance, tax registrations, payroll, and company secretarial services. Forti also offers specialised support for non-resident directors and fast-track company setup in Ireland.

As Forti expanded its service offering, the business needed more than just a brochure website — it needed a digital platform built to generate leads, simplify customer journeys, and create a competitive advantage.

The Challenge

Forti approached Salt Marketing with a clear ambition:

Build a premium digital presence that reflects trust, expertise, and modern professionalism
Simplify a traditionally complex accounting and compliance buying journey
Improve conversion rates through better UX and clear calls to action
Reduce friction in the company formation process
Create a technology-led feature that competitors didn’t offer
Develop a website that would not only look strong but actively support SEO, PPC, and lead generation campaigns

The accountancy sector is highly competitive, and most firms still rely on outdated websites with poor navigation, generic messaging, and limited automation.

Forti wanted to break that mould.

Salt Marketing’s Solution

Salt Marketing delivered a full digital transformation project — from strategy and design to technology integration and growth marketing.

1. Strategic Website Design

We created a completely bespoke website design focused on:

Premium corporate visual identity
Clear trust-building user journeys
Strong conversion architecture
Mobile-first responsive design
Simplified navigation for complex services

The goal was simple:

Make accountancy services easy to understand, easy to trust, and easy to buy.

2. Full Website Development

Our development team built a fast, scalable, high-performance website with:

Custom front-end and back-end development
Speed optimisation
Secure infrastructure
CRM-ready lead capture systems
Conversion-focused enquiry forms
Flexible CMS for content expansion

The result was a website built not just for today, but for long-term business growth.

3. Complete Content Strategy & Copywriting

Accounting websites often suffer from jargon-heavy content.

Salt Marketing completely rewrote the website content with a focus on:

Human-first messaging
SEO optimisation
Conversion psychology
Trust and authority positioning
Clear explanation of technical services

This included content for:

Company Formation
Bookkeeping Services
Annual Compliance
Payroll
Tax Registration
Company Secretarial
Non-Resident Company Setup

Every page was written to rank, convert, and educate.

4. Custom CRO API Integration (Game-Changing Feature)

One of the standout innovations in this project was the development of a custom API integration connected to Ireland’s Companies Registration Office (CRO).

This tool allows business owners to:

✅ Search company names instantly
✅ Check availability in seconds
✅ Eliminate manual delays
✅ Speed up incorporation decisions
✅ Improve the overall customer experience

Instead of waiting hours or days for manual confirmation, founders can instantly validate potential business names.

This became a major differentiator for Forti.

5. Marketing & Growth Infrastructure

Salt Marketing didn’t stop at launch.

We also built the marketing infrastructure to turn the website into a lead generation engine, including:

SEO-ready architecture
Google Ads landing page optimisation
Conversion tracking setup
Analytics implementation
Lead attribution framework
Content marketing foundation

This ensured Forti’s digital presence was built for measurable growth, not vanity metrics.

Results & Impact
Stronger Brand Positioning

Forti now presents itself as a modern, technology-driven accountancy firm rather than a traditional practice.

Improved User Experience

Visitors can quickly find relevant services without confusion.

Complex compliance services are now clearly explained.

Faster Company Formation Journey

The CRO API integration dramatically reduced friction in the decision-making process.

Better Lead Generation Readiness

The platform is built to support:

SEO growth
Paid campaigns
Content marketing
Conversion optimisation
automation-led follow-up
Key Services Delivered by Salt Marketing

Digital Strategy
UX/UI Design
Website Development
Full Copywriting
Custom API Development
SEO Foundations
Analytics & Tracking Setup
Lead Generation Infrastructure

Client Outcome

What started as a website redesign became a full digital transformation.

Forti now has a scalable online platform that:

builds trust instantly
simplifies complex financial services
generates enquiries efficiently
differentiates the business through technology
supports long-term marketing growth
Final Word

At Salt Marketing, we don’t just design websites.

We build digital growth engines.

Forti is a perfect example of how strategy, technology, content, and marketing can work together to create a genuine competitive advantage.

Need a website that actually grows your business? Let’s talk.
Salt Marketing

26/05/2026

What does it really cost to build an in-house marketing team? 👀

Salaries. Tools. Strategy. Content. Ads. SEO.
The numbers add up fast — often €455k+ yearly.

With MaaS by Salt Marketing, you get an entire growth team under one monthly fee. 🚀

✔ Strategy
✔ Content Creation
✔ Paid Ads
✔ SEO
✔ Performance Marketing

Scale smarter without the overhead.

saltmarketing.ie

21/05/2026

🔥 38 Real Enquiries in 30 Days for a Local Trades Business
AI-Monitored. Performance-Driven. Results That Matter.

Here’s what one month of Google Ads performance looked like for a local trades business:

📈 1,940 impressions

🖱️ 189 clicks

🔥 38 conversions (real enquiries)

💰 €303 ad spend

📉 Just €7.98 per lead

🎯 20.11% conversion rate

This is what happens when campaigns are actively managed — not left running blindly.

At Salt Marketing, our campaigns are AI-monitored continuously, helping us spot performance trends, optimise faster, reduce wasted spend, and improve lead quality in real time.

That means:

✅ Smarter ad spend

✅ Faster optimisations

✅ Better quality enquiries

✅ Lower cost per lead

✅ Consistent lead generation

If you’re a plumber, boiler installer, heating engineer, electrician, roofer, or local service business, your customers are already searching.

The real question is: Are they finding you or your competitors?

📩 Need leads? We’ll get you leads.

Message us today for a free local lead generation review.

19/05/2026

Doing everything yourself might feel productive.

But juggling SEO, Ads, Social, Web, AI, Content & Reporting all at once? That’s where growth starts slowing down.

There’s a better way.
𝗢𝗻𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 𝗢𝗻𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿. 𝗥𝗲𝗮𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀.

Let Salt simplify your marketing while you focus on running your business.

🌐 www.saltmarketing.ie

15/05/2026

🚀 Hiring one marketer won’t build a growth engine.

Modern businesses need strategy, ex*****on, automation, reporting & creative — all working together.

Why spend months building an in-house team when you can access a full marketing department through Salt MaaS? 💡

✔ SEO
✔ Paid Ads
✔ Content Creation
✔ Automation
✔ Reporting & Analytics
✔ Websites & Design Support

⚡ Faster ex*****on
💰 Lower overheads
📈 Smarter scaling

Your outsourced growth team — powered by AI + Humans + Data.

🌐 www.saltmarketing.ie

14/05/2026

Scaling an e-commerce brand takes more than just running ads. It takes the right strategy, data-driven decisions, and continuous optimisation. 📈

At Salt Marketing, we follow a proven 3-step framework to help brands grow sustainably and profitably:

🎯 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗗𝗲𝗺𝗮𝗻𝗱
Reach high-intent buyers with Google Ads, remarketing & conversion-focused landing pages.

🚀 𝗖𝗿𝗲𝗮𝘁𝗲 𝗗𝗲𝗺𝗮𝗻𝗱
Build brand awareness through paid social, content marketing, email campaigns & influencer collaborations.

🤖 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝘄𝗶𝘁𝗵 𝗔𝗜
Use advanced tracking, reporting & AI-powered insights to scale what works.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?
✔ Higher ROAS
✔ Better Conversion Rates
✔ Increased Repeat Purchases
✔ Sustainable Business Growth

𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘄𝗲 𝗵𝗲𝗹𝗽 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗰𝗮𝗹𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝗿
🌐 www.saltmarketing.ie

14/05/2026

13/05/2026

Your business needs growth.
Not the stress of managing marketing every single day. 🚀

𝗪𝗶𝘁𝗵 𝗠𝗮𝗮𝗦 (𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗦𝗲𝗿𝘃𝗶𝗰𝗲) 𝗯𝘆 𝗦𝗮𝗹𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
, 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗮 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝗿.

From content creation and social media management to paid ads, branding, automation, and lead generation — we handle the marketing while you focus on running your business.

✔ Consistent brand presence
✔ Better lead generation
✔ Smarter marketing strategies
✔ Time-saving ex*****on
✔ Scalable growth support

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?

🌐 Visit: www.saltmarketing.ie