Backbar Studios

Backbar Studios We are a multi-award winning design studio, specialising in end-to-end branding and packaging design.

23/02/2026

New Work - Eduardo’s Negroni

Inspired by the founder’s tales from his Italian grandfather and crafted using locally sourced and seasonal ingredients, this superb ready-to-drink cocktail range is complex and classic, while additional releases experiment with innovative expressions of the iconic Negroni. With two releases now available, and many more to come, each sip celebrates a different destination and taste profile inspired by Eduardo’s twilight adventures and Prohibition-era escapades.

Backbar has partnered with the team at Eduardo’s to bring an entire brand platform, packaging suite and Eduardo to life. Some of the story in plain sight... some yet to be told. Layers of detail will unfold as both new flavours and new stories flow with each new release.

Photography by www.christopherheaney.com

negroni italy italianbrand spiritsbranding graphicdesign designinspiration packagingdesign alcoholpackaging bottledesign labeldesign

Archive SpotlightWe created a bold new African whisky brand for Spearhead Spirits Distillery, featuring a bespoke bottle...
12/12/2024

Archive Spotlight

We created a bold new African whisky brand for Spearhead Spirits Distillery, featuring a bespoke bottle design that reflects the desert’s sweeping sand dunes. Inspired by Mansa Musa and his legendary pilgrimage across the Sahara, this whisky captures the spirit of adventure and African heritage.

New WorkMoffat Distillery is redefining Scotch whisky, inspired by tradition and the untamed power of nature. As Scotlan...
04/12/2024

New Work

Moffat Distillery is redefining Scotch whisky, inspired by tradition and the untamed power of nature. As Scotland’s first distillery to embrace wood-fired stills, Moffat crafts spirits that are not only hand-crafted but shaped by the raw elements of the seasons. The journey to wood-fired Scotch is celebrated through ARISE, an extraordinary collection of eight bottles that chronicles the transformation from New Make Spirit to Single Malt Scotch Whisky. Each sip captures the essence of small-batch artistry, where fire, wood, alchemy and time come together to create something truly unique. ARISE isn’t just whisky—it’s a story of innovation

The journey begins early 2025. Visit for more details

Archive SpotlightVusa is a premium vodka from South Africa with a mission to change the spirits world and offer somethin...
17/11/2024

Archive Spotlight

Vusa is a premium vodka from South Africa with a mission to change the spirits world and offer something truly unique. Our design embraces its cultural roots, featuring inspired Zulu art presented in a contemporary style. With dynamic tactile patterns, bold typography, and a bespoke bottle design, Vusa Vodka strives to be different.

Introducing , a bold new African whiskey experience, blending rich heritage with modern finesse.For those who remember t...
23/09/2024

Introducing , a bold new African whiskey experience, blending rich heritage with modern finesse.

For those who remember the title Mysterious Cities of Gold, it evokes images of hidden communities in unexplored lands, where the wealth of gold was legendary. In our creative concept, we draw inspiration from Mansa Musa, the 14th-century ruler, often regarded as one of the wealthiest men in history.

Our illustrated character, depicted on a gold coin emblem, is inspired by Musa. Drawing from African, tribal, and early civilization aesthetics, we crafted a bespoke bottle, its design featuring a sweeping spiral of waves around the bottle, evoking the rolling sands of the Sahara Desert. This design became the foundation for a refined label.

The label features handcrafted typography enriched with gold foils on textured cotton paper. The bottle’s wooden lid, engraved with a tribal geometric pattern, complements a matching tamper seal. At the top of the cap, an etched wordmark, designed to resemble an ancient gold coin, adds a final touch of sophistication.

As a bespoke bottle and label design studio, we find that the simplest ideas, when executed well, bring the most satisfaction. For our clients, the power of a beautifully designed label on a bespoke glass bottle can both surprise and impress.

Introducing , a bold new African whiskey experience, blending rich heritage with modern finesse.For those who remember ...
23/09/2024

Introducing , a bold new African whiskey experience, blending rich heritage with modern finesse.

For those who remember the title Mysterious Cities of Gold, it evokes images of hidden communities in unexplored lands, where the wealth of gold was legendary. In our creative concept, we draw inspiration from Mansa Musa, the 14th-century ruler, often regarded as one of the wealthiest men in history.

Our illustrated character, depicted on a gold coin emblem, is inspired by Musa. Drawing from African, tribal, and early civilization aesthetics, we crafted a bespoke bottle, its design featuring a sweeping spiral of waves around the bottle, evoking the rolling sands of the Sahara Desert. This design became the foundation for a refined label.

The label features handcrafted typography enriched with gold foils on textured cotton paper. The bottle’s wooden lid, engraved with a tribal geometric pattern, complements a matching tamper seal. At the top of the cap, an etched wordmark, designed to resemble an ancient gold coin, adds a final touch of sophistication.

As a bespoke bottle and label design studio, we find that the simplest ideas, when executed well, bring the most satisfaction. For our clients, the power of a beautifully designed label on a bespoke glass bottle can both surprise and impress.

Proud to reveal our latest work for Congrats to .m.bonner and the entire team at M**f on the launch of their new brand ...
04/07/2024

Proud to reveal our latest work for

Congrats to .m.bonner and the entire team at M**f on the launch of their new brand home this week.

Exciting times ahead.

Since its initial launch, the M**f range has earned its glowing reputation and its award-winning respect in a very competitive marketplace. In the redesign of these bottles and labels, we wanted to once again elevate this wonderful story of spirit production further by embracing even more of the confident styling and visual appeal of a golden age in whiskey, gin, and vodka distilling. This design and range of spirits is a modern take on a traditional spirit drink and speaks not only to the past but also to a discerning younger audience.

Introducing Granuaile Irish Gin. With its roots firmly planted in the wild Atlantic coastline of Co. Mayo, derives its n...
11/06/2024

Introducing Granuaile Irish Gin. With its roots firmly planted in the wild Atlantic coastline of Co. Mayo, derives its name from the mythical and legendary heroine Granuaille. Born into nobility and the daughter of a chieftain, she carved out a career trading botanicals from all over the world and successfully followed in the footsteps of an established seafaring family of traders. Also known as Grace O’Malley, ‘the pirate queen,’ her reputation for success and ambition, coupled with incredible charisma, fearlessness, and a daring nature, affords her the title of ‘a woman who broke the mould.’ It is this ‘breaking the mould’ that became our brief and our design inspiration for a bespoke bottle and brand concept. While her alter ego Grace O’Malley has lent her reputation to the ‘bolder side of whiskey,’ Granuaille was designed to express the softer and more feminine persona of this incredible and complex historical character.

Range work on Bayab Gin and Vusa Voka for Spearhead Spirits. Exciting new project on the horizon. # african ...
07/05/2024

Range work on Bayab Gin and Vusa Voka for Spearhead Spirits. Exciting new project on the horizon.

# african brands

The range comes into its own when the collection has been assembled. It is only then that you can appreciate the conside...
28/03/2024

The range comes into its own when the collection has been assembled. It is only then that you can appreciate the considered brand styling, the richness of the labels and their colors, and how these designs reflect the flavors of rum cask, dark char cask, stout cask, and maritime cask. Just enough verdigris green on each label to complement the coppers is a real nod to finding an antique washed-up beach pirate bottle. All elements come together to commemorate Grace O’Malley, visually continuing the romanticism of Grace as the heroic pirate Queen and truly worthy of the O’Malley clan’s motto, ‘Powerful by land and by sea’.

Very proud to share our latest rebrand project in collaboration with Grace O’Malley Irish Whiskey is truly something sp...
27/03/2024

Very proud to share our latest rebrand project in collaboration with

Grace O’Malley Irish Whiskey is truly something special. Not only is it a premium whiskey brand in both taste and character, but it also draws its origins, as well as its name, from romanticism, folklore, and the incredible legend of a pirate Queen. With such a rich story, we had to be extra creative and push the boundaries of print and production into new bespoke areas to do justice to this stunning range of premium handcrafted whiskey creations.

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