Squaredot

20/05/2021

What’s not to love about the Fearless Girl? What could other B2B marketers learn from this brilliant gender equality campaign (targeted at a B2B audience in case you didn't realise). We have all the answers in this killer slideshare.

View Killer B’s in B2B: Brand >> https://bit.ly/2QiNIqV

20/05/2021

⬛⚫ Binet and Field's recommended breakdown of marketing budgets as per their ground breaking "Principles of B2B growth" research paper. Learn more in our Brand Fame slideshare >> https://bit.ly/2QiNIqV ⬛⚫

20/05/2021

⬛⚫ There has never been a better time for B2B tech marketers to seek fame for their brands. With social media as the platform and original thinking in your strategy and ex*****on, reach for the stars. Leads await. You're going to need a bigger sales team. Learn more in our Brand Fame slideshare >> https://bit.ly/2QiNIqV ⬛⚫

28/04/2021

Noodle.ai is a great example of a B2B tech company that stands out from its competitors through unique and impactful positioning. They differentiate themselves through strong emotive cues that complement and elevate their technical prowess - a killer combo that we greatly admire at Squaredot.

23/04/2021

⬛⚫ B2B marketers actually have an advantage over their flashy B2C peers when it comes to marketing potential. While many competing consumer brands offer more of less the same (toothpaste is toothpaste after all), in B2B, companies often have a unique offering or collection of experts that help open the canvas of marketing potential in much more meaningful ways ⬛⚫

23/04/2021

⬛⚫ We’ve all been hyper targeting across social channels for years. It’s great for spear fishing the whales but what about the vast ocean of decision maker influencers that miss your messaging? Our advice - broaden out your targeting to get famous faster. Learn more in our Brand Fame slideshare >> https://bit.ly/2QiNIqV ⬛⚫

23/04/2021

⬛⚫ B2B Brand building campaigns shift the focus from a rational mindset to an emotional connection or priming. So our advice - do whatever you have to do to get in touch with your feelings (meditate, yoga, peel an onion, whatever) before you ever set eyes on the brief.⬛⚫

24/03/2021

⬛⚫When repositioning your brand, be sure to engage your colleagues in the process. They need to know who they’re working for and what their company stands. Not some flowery mission statement made up of buzzword bingo, just simple clarity over what you’re making or selling, why, for what and to whom. Read the ebook on positioning for more nuggets (link in bio)⬛⚫
           

11/03/2021

You want to make an instant and lasting impression on your target personas, right? Then you had better brush up on your brand positioning. No need to go Googling - we’re one step ahead of you and we’ve put together the perfect primer on the subject to get your creative juices flowing. Download ebook here >> https://bit.ly/2OrRsVE

23/02/2021

How to find your white space and stand out? Explore your market and personas, evaluate the competition and evolve your brand. We’ve used personality attributes for tonal differentiation but you can map out X and Y parameter attributes that suit your business situation

18/02/2021

We’re all very proud in Squaredot to once again win a HubSpot Impact Award. This time we won the ‘best website design’ category for our work with B2B enterprise technology brand, ETU.

ETU are transforming how global enterprise upskill their workforce through immersive learning simulations and behavioral science. It’s a fascinating world to dive deep into and the resulting website we built is something we are all very proud of.

Read the full case study >> https://bit.ly/2OG1rXk

08/02/2021

Squaredot is very proud to recently feature in Catalyst magazine, (publication of CIM - The Chartered Institute of Marketing) where we talk about the critical importance of strategic positioning for B2B brands.

From Avis and their classic and brilliant “We Try Harder” campaigns to more contemporary examples like ServiceNow, Noodle.ai and Origina - well done folks, keep up the great work.

A big thank you to Cuddeford-Jones Editor of Catalyst for recommending us for the article.

Read the full article >>

Hope it inspires some B2B tech marketers to rethink how their brands’ show up in the market.

Great positioning elevates your presence in a crowded market. In this article we discuss why your strategic positioning is critical for B2B brand growth.