02/07/2026
Help..........our marketing isn't working!
If you have said this to yourself in the early stages of marketing campaign, it can be helpful to think about marketing like gardening, with all it's frustrations and joys. 🌼
🌱If you plant seeds, most of them will not grow overnight...or even for weeks or months and there may be no evidence that anything is growing below the ground. You may well be weeding, watering, removing slugs etc for many weeks before you see any shoots above ground...but that doesn't mean that the seeds aren't growing!
With marketing, you may well be slogging away producing excellent content, connecting with target prospects, doing everything that was outlined in your digital marketing plan ...but you can't see any results yet. That doesn't mean it is not working. For example, a prospect may have viewed your content and be (unknown to you) quietly mulling over it and considering if they should contact you.
TRUST THE PROCESS: This is where some key success factors of marketing come into play....having a Digital Marketing Plan that you believe in and sticking with it consistently. You need to keep following the process consistently, because as in the image below, you may be in Stage 1 of your marketing. As a general rule of thumb, you need at least 7 prospects "touchpoints" before a sale happens (Touchpoints are created every time a prospect is in contact with your business e.g. a prospect see your first post (first touchpoint), sees another post a few weeks later (2nd touch point), visits your website (3rd touchpoint) etc)
If you are considering abandoning your marketing actions because you are not getting new customers yet, you need to instead look at the many steps that must happen before a sales happen e.g. impressions/engagement on your social media posts, page views on your websites etc
📣Takeway: Once you are sure you have a correct digital marketing plan, stick with it consistently and the results will come.
Are you frustrated or happy with the pace of your marketing campaign results? Let me know in the comments.
✅At Yellow Ruler Marketing, we have created marketing strategies for small B2B businesses in Ireland and the UK. We have worked with businesses in insulation, ventilation, medical device training, packaging, HR, IT, real estate and more.
We like to especially work with businesses with highly technical or “hard-to-explain” products/services.
📞Contact us today if you would like to have a free initial consultation about your B2B marketing:
🔗https://lnkd.in/ePX9np4
📩 [email protected]
Have you been happy with your results from social media activity? Comment below.
