JEM 9 Marketing Consultancy

09/09/2021

Recently A Client Was Amazed
- at what they learnt from a win-loss conversation with their customers. They were selected for reasons that surprised them. This informed rethinking their value prop. If this speaks to you perhaps this event is interesting = >

On September 14-16, 2021 business leaders will come together virtually to take part in WIN LOSS WEEK, the largest event ever held about win-loss analysis.

07/09/2021

Facebook Business Manager
- in-depth post analytics can be download as outlined below. The built in analytics, called 'Page Insights' is good. A download provides additional data such as regional targeting and faciliates longer time period analysis.

26/06/2021

From 2016, mentoring at the Web Summit

12/05/2020

Customer Persona & Making Trade-offs
- it's common in B2B to have multiple people/functions involved in getting your product into use with customers. Clearly the actual users are important, but what about others. But how do you make trade-offs for these various functions and identify the overlap?

One of the biggest hurdles to creating personas is understanding how many are actually needed.

05/05/2020

Pricing Models
- a common topic of concern, and sometimes consternation. It's critical for business health to consider unit sales/installs, underlying operational costs and the cost-of-goods-sold (COGS). This is solid overview of the various ways to price your offering (not just for SaaS business models).

To simplify SaaS pricing, once and for all, we're explaining, exploring and analysing the 3 crucial components of a profitable SaaS pricing strategy.

28/04/2020

More Time Online

People are staying at home and have plenty of time to consume content; we’re even seeing that the times people are consuming digital content is spread

28/04/2020

Route To Market
- how does your offer get into use? It's not enough to develop it, make it available, or sometime even sell it. Does your offer need training or post-sales service: It's common to forget the required training or integration needs. Map the 'route to market' from origin right into use.
https://www.businessgrowthhub.com/blogs/2017/02/the-essentials-of-a-successful-route-to-market-strategy

Business Growth Hub’s advisor, Bob Dackiw, looks at some of the guidelines you need to follow if you’re to enjoy a successful – and profitable – route-to-market.

24/04/2020

Solid reminder with practical actions. Treat yourself to this brief read. Choose 2 actions.

In times of uncertainty, our anxiety impacts how we see the world and treat others. Read 9 research-based tips for dealing with uncertainty and anxiety.

21/04/2020

Nice Diagram of Business Models in Harvard Business Review
- includes RyanAir's business model. I particularly like how the diagram is augmented by calling out 'key virtuous cycles' (page 6)
http://ow.ly/TwjF50zdzej

17/04/2020

Pricing To Value
- people are often afaird of pricing..... Grab a coffee and your preferred note taking approach. Kevin clearly explains the basic parameters of setting pricing, and understanding feedback loops that creates.

YC Partner Kevin Hale goes over the fundamentals of pricing and monetization, how it affects your customer acquisition strategy, and how to optimize it throu...

14/04/2020

Tying Narrative to Numbers
- what value does your offering bring? For whom do you solve a problem or address an opportunity?
- And how does that become numbers, numbers that have more income than expenditure, i.e. for profitability?
Does your business model support your objectives? Does your strategy support your business model? More here =>
http://ow.ly/6sVg50zdyds