256 Media

31/01/2024

Video storytelling to make your brand shine.

Shine is the specialist video storytelling agency from the team at 256. We find your memorable stories and bring them to life for the channels your customers are in.

Talk to us about a video strategy your competitors will hate, but your customers will love.

23/01/2024

Irish Life faced a common challenge: how to make seemingly dry topics like financial services and pensions engaging? They knew they had valuable expertise that could genuinely benefit both businesses and individuals. The trick was getting people to listen.

Our objective was to change the narrative for them. We aimed to cut through the noise and capture the attention of both B2B and B2C audiences, proving that Irish Life stands for expertise, trust, and authority in the financial world.

We knew we had to take an innovative approach for Irish Life. We decided that storytelling through video would be the key to humanising a typically dull subject. So, we introduced the concept of “int'fluencers”. By showcasing internal influencers at Irish Life, we helped to humanise the brand, making it more relatable and increasing customer engagement.

How it looks: https://bit.ly/41LKQCZ

09/01/2024

Women in tourism – Inspiring a generation of female leaders for Fáilte Ireland

We're proud to have partnered with Fáilte Ireland to inspire a new generation of female leaders in tourism. The focus was to showcase the incredible opportunities and success stories within the industry, encouraging more women to explore tourism as a fulfilling career path.

Check out our case study, featuring accomplished women sharing their journeys, triumphs, and lessons learned, and discover how Failte Ireland is making waves in empowering women in tourism.

👉 https://bit.ly/3GnYIcU

03/01/2024

Who are we when no one's looking? 👀

When no one's looking our values guide us. They’re what we stand for and what we want you to say about us behind our backs. Our team worked together to figure this out, you'll hear some of their voices in our video. Check it out and see if our six values align with yours. 🧑🏽‍🤝‍🧑🏻

https://www.256content.com/our-values

18/12/2023

Reflecting on 2023: What a year it's been for the world of marketing! 🚀 As we approach the end of the year, we want to know what has been the game-changer for you? 🌟✨

👉 Has there been a marketing advancement that revolutionized your approach? 💡
👉 What trend made the biggest impact on your work this year? 📈
👉 What's the one thing that transformed the way you connect with your audience? 🌐

Drop your thoughts in the comments and let's dive into the conversations that shaped our strategies in 2023.

14/12/2023

Let's never forget, story is the thread that binds humanity.

At 256, we help brave brands tell stories people want to hear.

We believe that storytellers change the world. They really do.

06/12/2023

Looking for an easy way to boost your social traffic? You can now manage your social links on Google's local listing in Search and Maps to effortlessly boost your social traffic. 🚀🌐

30/11/2023

Women in tourism – Inspiring a generation of female leaders for Fáilte Ireland

We're proud to have partnered with Fáilte Ireland to inspire a new generation of female leaders in tourism. The focus was to showcase the incredible opportunities and success stories within the industry, encouraging more women to explore tourism as a fulfilling career path.

Check out our case study, featuring accomplished women sharing their journeys, triumphs, and lessons learned, and discover how Failte is making waves in empowering women in tourism.

👉 https://bit.ly/3GnYIcU

Fáilte Ireland wanted to inspire more women to consider tourism as a viable and rewarding career path. By spotlighting opportunities and success stories in the industry, they aimed to draw in a new wave of female talent and leadership.

28/11/2023

Nowadays people are glued to screens, and mastering mobile connection is a game-changer for businesses. Here are some tips to ensure your brand resonates in the palm of their hands:

1️⃣ Optimize for Mobile Experience: Seamless navigation and fast load times are non-negotiable. A user-friendly mobile interface keeps your audience engaged and delighted.

2️⃣ Personalized Push Notifications: Cut through the noise with targeted and personalized push notifications. Deliver value-driven messages that enhance user experience.

3️⃣ Mobile-First Content: Tailor your content for mobile consumption. From snappy visuals to concise copy, mobile users crave content that's easy to digest on the go.

4️⃣ Embrace Social Media: Social platforms dominate mobile usage. Craft engaging content specifically for social media channels to boost visibility and interaction.

5️⃣ Interactive Experiences: From quizzes to polls, make your audience an active part of your mobile strategy. Interactive content keeps them hooked and fosters a sense of connection.

At 256, we know the mobile landscape like the back of our screens! 🚀💼 Ready to elevate your mobile game? Let's connect your brand to the palm of your audience's hands. 🌐📲

23/11/2023

Brands vs consumerism: Black Friday campaigns that changed the retail game 🛍️

In recent years, the attitude of both shoppers and brands towards Black Friday has noticeably changed. Consumers no longer need to camp by the doors of their favourite shops overnight and, instead, can snag the best deals online. At the same time, retailers can maximise their profits by extending the discount period outside of a single day. What’s more, shoppers have become increasingly socially and environmentally conscious, expecting the same from the brands. In fact, many of them feel that brands bear as much responsibility as governments in driving positive change. ♻️

In this blog post, we will dissect the most remarkable Black Friday campaigns that changed the consumerism game by shifting the spotlight to the topics and initiatives that align with their brand values and resonate with the modern consumer. 👉 https://bit.ly/3GcxhCB

13/11/2023

In a world flooded with information, mastering the art of data-driven marketing is the key to standing out. 📊💡 Here are some tips on how businesses can turn raw data into marketing gold:

1️⃣ Know Your Audience: Dive deep into data to understand your audience's preferences, behaviors, and desires. It's not just about numbers; it's about connecting with real people.

2️⃣ Personalization is King: Craft tailored messages by leveraging customer data. Personalized campaigns resonate better and create lasting impressions. 👥💬

3️⃣ Predictive Analytics Magic: Stay one step ahead with predictive analytics. Anticipate trends, customer needs, and behaviors to tailor your strategies for success. 🔮📈

4️⃣ Optimize, Optimize, Optimize: Regularly analyze campaign performance. Use A/B testing to fine-tune your approach and ensure you're always delivering top-notch content. 🛠️📉

5️⃣ Embrace Automation: Let technology be your ally. Automate repetitive tasks, allowing your team to focus on creativity and strategy. Efficiency at its finest! ⚙️🤖

At 256, we're not just about data; we're about transforming it into compelling narratives that captivate your audience. 🌐✨ Ready to elevate your marketing game? Let's turn your data into a success story! 🚀📈

09/11/2023

Tis the season for marketing magic! ✨🎄

Christmas campaigns aren't just about festive cheer; they're powerful narratives that captivate hearts and minds. 🌟✉️

In a world full of messages, a well-crafted Christmas campaign stands out, creating lasting connections and spreading joy. 🎁🚀

Explore how 256 and Vodafone made the season brighter with the magic of storytelling: https://bit.ly/3Mnzui8

256 came to the rescue of 500 families and their children when Covid-19 threatened to ruin Christmas. Find out how we did it.