At Once Digital & Marketing

At Once Digital & Marketing A creative digital marketing group cooperatively working all around the globe. Google AdWords, Facebook & Instagram Ads, Videos, Websites, Social Media content.

Make the Plan (& Don’t Stick to It)Your plan needs do be flexible. And although you’ve taken every care to craft a caref...
01/07/2019

Make the Plan (& Don’t Stick to It)

Your plan needs do be flexible. And although you’ve taken every care to craft a carefully constructed plan based on a set of insightful assumptions and analysis you still can’t predict exactly how your customers will behave. It is, therefore, essential to continuously measure and monitor the performance of your digital marketing strategy and to change elements where needed.

Identify Your Means (& Stick to Your Budget)Three things are important for identifying your means: these are your budget...
28/06/2019

Identify Your Means (& Stick to Your Budget)

Three things are important for identifying your means: these are your budget, your digital channels and your team. It is important to take stock of all of your resources before deciding on what else you might need for the next period.

For example, now is the perfect time for creating an audit of your existing digital channels and to decide whether you’re going to outsource specific sections of your digital marketing and whether you need to set budget aside for a new hire or two.

Remember Who You’re Talking to (& Speak Their Language)Don’t let the planning take away from the people you’re trying to...
27/06/2019

Remember Who You’re Talking to (& Speak Their Language)

Don’t let the planning take away from the people you’re trying to reach. You already know who your audience are (at least we hope you do) but sometimes they’re the first thing a digital marketer can forget amidst the KPI setting, budget fretting and channel selection.

Put your audience at the heart of your digital marketing strategy, cater to their emotional needs and satisfy their deepest desires. How? Through the creation of well fleshed out and well thought out personas, of course.

Analyse Your Past (& Learn From Your Mistakes)You don’t have to (and shouldn’t) go into the planning period in the dark....
26/06/2019

Analyse Your Past (& Learn From Your Mistakes)

You don’t have to (and shouldn’t) go into the planning period in the dark. Analyzing your digital marketing strategy’s past success and failures can help focus you on setting the best KPIs for your business.

Choose a time period you’d like to analyse (it’s best to set this time period as the same length of time you plan for your new marketing strategy) – for example decide on whether you’re going to analyse the previous year, quarter or month.

Know What You Want (& Set the Objective)Nail Your Mission:Define your business’ overall mission/objective first – your d...
25/06/2019

Know What You Want (& Set the Objective)

Nail Your Mission:

Define your business’ overall mission/objective first – your digital marketing mission must fit into your grand plan.

This is your mission.

It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’v...
24/06/2019

It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.

1 Know What You Want (& Set the Objective)
2 Analyse Your Past (& Learn From Your Mistakes)
3 Remember Who You’re Talking to (& Speak Their Language)
4 Identify Your Means (& Stick to Your Budget) #
5 Make the Plan (& Don’t Stick to It)

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketin...
21/06/2019

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

Is my client on Facebook? The world's average population spends 9 hours a day browsing the Internet. The daily time spen...
20/06/2019

Is my client on Facebook?

The world's average population spends 9 hours a day browsing the Internet.

The daily time spent on social networks exceeds 3 and a half hours. In addition, from the 9 hours of daily access to the Internet, 4 hours and 21 minutes are through the mobile connections.

Send a message today and get some experts to make your digital presence more consistent and profitable.

Using digital marketing without a strategic approach is still commonplace. I'm sure many of the companies in this catego...
19/06/2019

Using digital marketing without a strategic approach is still commonplace. I'm sure many of the companies in this category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing. But I'm equally sure that many are missing opportunities for better targeting or optimization, or are suffering from the other challenges I've listed below. Perhaps the problems below are greatest for larger organizations who most urgently need governance.

If you don't have a strategy, or maybe you want to review which business issues are important to include within a strategic review, send us a message and we can talk it further!

Whether you have a strategy or not, at the heart of the Smart Insights 'Opportunity, Strategy, Action' approach to impro...
18/06/2019

Whether you have a strategy or not, at the heart of the Smart Insights 'Opportunity, Strategy, Action' approach to improving digital marketing, is benchmarking to compare where you are now to assess the potential against where you need to be in the future.

The challenges of creating a digital marketing strategy?A common challenge is where to start drawing up your digital mar...
17/06/2019

The challenges of creating a digital marketing strategy?

A common challenge is where to start drawing up your digital marketing plan. We recommend creating a lean digital plan based on our 90-day planning templates to implement your digital plan rapidly to gain traction.

You can learn more by sending us a message!

Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes ...
14/06/2019

Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to internet marketing“ or „a summarizing term for all online marketing activities“ lets put it simply:

Digital Marketing are all marketing activities that use digital devices.

That includes online marketing activities – but strictly speaking, that also includes some traditional marketing activities, too. And that is good. Why? Because it would be a mistake to view online marketing activities totally detached from all other marketing activities. A great marketing campaign will combine the best of both worlds.

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