Reach & Roster

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Marketing & Talent Strategy
Reach & Roster empowers emerging brands and small businesses by developing and executing bespoke marketing and talent strategies that drive real growth without the enterprise-level price tag.

🇮🇪 ‼️THIS JUST IN ‼️🇮🇪FOX’s hit show 99 to Beat is searching for BIG personalities and even BIGGER competitors who are U...
06/02/2026

🇮🇪 ‼️THIS JUST IN ‼️🇮🇪

FOX’s hit show 99 to Beat is searching for BIG personalities and even BIGGER competitors who are US expats living in IRELAND!

🔗 Link in bio to submit!

Must be 18+
US Passport Holders ONLY!
FRESH FACES with no previous TV appearances are encouraged to apply!

Tag someone who would absolutely crush these challenges! 👇

Turn Sharing in to Selling 🤳Let’s be honest: as a small business owner, you’re wearing 100 hats. You don’t always have t...
02/02/2026

Turn Sharing in to Selling 🤳

Let’s be honest: as a small business owner, you’re wearing 100 hats. You don’t always have the time (or the massive budget) for a high-end commercial shoot.

The good news? You don’t need one.

The most powerful marketing tool you have isn’t a fancy camera—it’s the happy customer already using your product or business. That’s User-Generated Content (UGC).

Why UGC is a game-changer for small businesses and emerging brands:

The "I Need That" Factor: Seeing a peer use a product or business helps a potential customer visualize it in their own life. It’s the digital version of a "word-of-mouth" referral.

Relatability: UGC feels like a conversation, not a sales pitch. It bridges the gap between your product and your community.

Cost-Effective: Skip the big-budget commercials. Your customers are already creating the stories; we just help you tell them.

At Reach & Roster, we help you source, vet, and integrate these real-life stories into a strategy that actually converts. You handle the business; we’ll help your customers tell the story.

Ready to turn customer shout-outs into your best sales tool? Click the link in our bio or DM us "STRATEGY" to get started. 📈

Expertise shouldn't be gated by company size.At Reach & Roster, we believe emerging brands deserve the same high-impact ...
28/01/2026

Expertise shouldn't be gated by company size.

At Reach & Roster, we believe emerging brands deserve the same high-impact strategy and broadcast-level ex*****on as the industry giants—without the enterprise overhead.

We specialize in helping businesses scale through intentional marketing and talent strategy. If you’re ready to level up your brand’s presence, it’s time for some R&R.

Book your consultation call today: 📧 [email protected] 💻 reachandroster.com

COULD YOU BE THE LAST ONE STANDING? 🏆FOX’s hit show 99 to Beat is searching for BIG personalities and even BIGGER compet...
26/01/2026

COULD YOU BE THE LAST ONE STANDING? 🏆

FOX’s hit show 99 to Beat is searching for BIG personalities and even BIGGER competitors.

🔗 Link in bio to submit!

Must be 18+
US Passport Holders ONLY!
FRESH FACES with no previous TV appearances are encouraged to apply!

Tag someone who would absolutely crush these challenges! 👇

23/01/2026

New year, new era. Meet Reach & Roster 👋

Why the name? Because great marketing requires two things: 1️⃣ Reach: Getting your brand in front of the right eyes. 2️⃣ Roster: Curating the talent and community that brings a brand to life.

I’m Rachel, and I’m combining my background in casting and social media management to help brands grow in a way that feels authentic and attainable.

Hit follow for marketing tips, BTS, and active casting calls. 🔗 JOIN THE ROSTER in bio to work together!

Reach & Roster is making "Hollywood-quality" content accessible. 🎬Great content is an investment that pays dividends. Ou...
20/01/2026

Reach & Roster is making "Hollywood-quality" content accessible. 🎬

Great content is an investment that pays dividends. Our team ensures your visuals don't just fill a feed—they drive results. From the first concept to the final frame, we bring Hollywood-quality standards to your social presence while maintaining your budget.

Your brand deserves the lead role. Schedule your complimentary consultation today!

Bridging the gap between your script and the screen. 🎬Beyond our brand and influencer expertise, Reach & Roster is your ...
12/01/2026

Bridging the gap between your script and the screen. 🎬

Beyond our brand and influencer expertise, Reach & Roster is your partner for comprehensive film and television casting. From unscripted and background talent to principal roles, we leverage our network to ensure your production is populated with the exact talent your project demands.

Have a project in development? Send us your casting breakdown today! 🎥

📩 Email us: [email protected] or check out the 🔗 Link in bio to learn more about our services.

Hi, I’m Rachel Kaplan, founder of Reach & Roster. 👋I’m a Los Angeles-based creative professional with a background in ma...
09/01/2026

Hi, I’m Rachel Kaplan, founder of Reach & Roster. 👋

I’m a Los Angeles-based creative professional with a background in marketing and large-budget television production for major networks. My time in production taught me how to develop high-impact content that doesn't just look good—it resonates.

I realized that while emerging brands have the passion, they often lack the roadmap to connect with their audience. "Big Brand" strategies feel out of reach, and digital marketing tasks become a second full-time job.

I launched Reach & Roster to bridge that gap. I bring broadcast-quality expertise to small businesses and emerging brands, helping them achieve real growth without the enterprise-level price tag.

Ready to give your marketing some R&R? Contact me today at [email protected] to schedule a complimentary consultation.



PHOTO CREDIT KHAASE Photography

2026 is officially here—and the marketing possibilities are endless! ✨There’s nothing quite like the energy of a fresh s...
08/01/2026

2026 is officially here—and the marketing possibilities are endless! ✨

There’s nothing quite like the energy of a fresh start. We’re looking at the next 12 months as a blank canvas to connect, innovate, and grow. 📈

If you aren’t excited about your marketing plan for this year, it’s time to rethink the strategy. Let’s turn that “new year energy” into real results. 💪

What’s one marketing goal you’re most excited about for 2026? Drop it in the comments! 👇

2026 is officially here—and the marketing possibilities are endless! ✨There’s nothing quite like the energy of a fresh s...
05/01/2026

2026 is officially here—and the marketing possibilities are endless! ✨

There’s nothing quite like the energy of a fresh start. We’re looking at the next 12 months as a blank canvas to connect, innovate, and grow.

If you aren’t excited about your marketing plan for this year, it’s time to rethink the strategy. Let’s turn that "new year energy" into real results. 📈

What’s one marketing goal you’re most excited about for 2026? Drop it in the comments! 👇

23/12/2025

While the world slows down for the holidays, we’re already looking at the 2026 horizon. 🔭

Most people see the last week of December as a time to "switch off," but for B2B leaders, it’s the best time to get excited about what’s coming next. There is a massive opportunity waiting in 2026 for the brands that start building momentum now.

We’re not just planning for the new year—we’re ready to lead it. ⚡️

What are you sketching out for your 2026 marketing goals? Let's chat in the comments! 👇

01/12/2025

That's a WRAP! Thank you to all of the applicants to our latest project for FOX.

Want to be our first call for the next big show? Join our roster today!

https://www.reachandroster.com/join-our-roster

Could you be the face of our next campaign? Explore Reach & Roster's current casting opportunities and submit your profile to join our exclusive talent network.

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