Woodstock Communications

24/04/2026

The annual Discover New England Summit 2026 took place in beautiful Burlington, Vermont, on 14 and 15 April, and Woodstock Communications was privileged to lead the Irish trade delegation.

The Irish delegation included representatives from some of the country’s top travel agencies and tour operators, including American Holidays Tour America and Best4Travel.

The Summit was a great opportunity for representatives from the Irish travel trade to connect with tourism bodies, attractions and businesses from across New England, with a view to developing new products for the Irish market.

https://www.woodstockcommunications.ie/post/discover-new-england-summit-2026

01/04/2026

As members of the travel trade, crisis is an occupational hazard that we must periodically overcome. Terrorist attacks, volcanic ash clouds, global pandemics and wars, to name but a few, conspire to disrupt the best laid travel plans.

Your first priority will always be to deal with the operational aspects of resolving the crisis (rebooking flights, arranging emergency accommodation, cancelling tours, etc.). However, it's important to remember the crucial role that effective communications can have in informing impacted customers, protecting your corporate reputation and ensuring the business goes on beyond the crisis.

Check out the full article here:

As members of the travel trade, crisis is an occupational hazard that we must periodically overcome. Terrorist attacks, volcanic ash clouds, global pandemics and wars, to name but a few, conspire to disrupt the best laid travel plans. Your first priority will always be to deal with the operational a...

06/03/2026

What Irish Holidaymakers Are Looking for in the USA

What do Irish people want to do on a holiday to the USA? It’s a question we get asked all the time by tourist boards, but there’s no simple answer.

Different visitors from Ireland have different interests, are at different stages of life and have different incomes, making the scope of activities very broad.

However, the data collected by the U.S. International Trade Administration via their Survey of International Travelers (S.I.A.T.) gives us some useful, broad-brush insights into the most popular activities. This information can help destinations understand how to position themselves in the Irish market and what experiences to lead with in trade and consumer marketing. Here’s what they found:

What do Irish people want to do on a holiday to the USA? It’s a question we get asked all the time by tourist boards, but there’s no simple answer. Different visitors from Ireland have different interests, are at different stages of life and have different incomes, making the scope of activities...

06/02/2026

Ireland - US Travel 2025 Review: Trump Slump or Business as Usual?

Throughout 2025, the first year of the second Trump administration, there was an expectation that visitation from Ireland to the USA would reduce. There were negative stories in many of the major news outlets about numbers being down, including RTÉ, the Irish Times and Irish Examiner.

There were also negative forecasts from prominent commercial tourism analytics firms, such as Tourism Economics, predicting that visitation from Ireland to the USA would be down in 2025.

So how did actual visitation stack up against these predictions? The recently published official visitor statistics for 2025 paint a different picture. Here's what they found...

Click here to read:

Throughout 2025, the first year of the second Trump administration, there was an expectation that visitation from Ireland to the USA would reduce. There were negative stories in many of the major news outlets about numbers being down, including RTÉ, the Irish Times and Irish Examiner. There were al...

05/02/2026

The Visit USA Committee Ireland had a strong presence at the Holiday World Show in Dublin, which took place in the R.D.S. from 23rd - 25th January 2026.

US Ambassador, Edward S. Walsh officially opened the US pavilion, before touring the US exhibitor stands.

https://www.woodstockcommunications.ie/post/strong-visit-usa-presence-at-the-holiday-world-show-dublin-2026

12/12/2025

Have you seen one of the Holiday Drone Shows on The Common yet? ❄️ If not, you’re not too late - you still have four chances to watch the night sky burst to life with a dazzling drone display. Each show runs about 15 minutes. Catch one (or all!) on:

Saturday, December 13 at 6 PM & 8 PM
Saturday, December 20 at 6 PM & 8 PM

Don’t miss this magical, one-of-a-kind experience - it’s the perfect way to soak in the spirit of the season. 🎄✨ Learn more: https://bit.ly/4iE4HMZ

📷 https://bit.ly/4179dv4

09/12/2025

Boston Launches Winter 'Frostival' Celebration. Winter is Boston just got even better with first-ever Boston Frostival is coming to town. This incredible winter festival features an awesome lineup of events and activations across the city.

https://bit.ly/3KPum8P

19/11/2025

24/10/2024

Great day at US-Ireland Economic Summit and great to see Boston well represented with Ambassador Cronin, Steve Pagliuca, Co-Owner Boston Celtics and Joe Kennedy III, Special Envoy for Northern Ireland. 🇮🇪 🇺🇸 ☘️

06/10/2023