14/05/2025
The End of the Download Era: Why Podcasting Needs a New Measurement Standard - The podcast industry is at a turning point. For years, downloads have been the default metric for evaluating a show’s performance. However, recent developments, especially Spotify’s move to publicly display play counts, have made the flaws in this system impossible to ignore.
https://www.merriondigital.com/md/blog/the-end-of-the-download-era-why-podcasting-needs-a-new-measurement-standard
The podcast industry is at a turning point. For years, downloads have been the default metric for evaluating a show’s performance. However, recent developments, especially Spotify’s move to publicly display play counts, have made the flaws in this system impossible to ignore. The Problem with Do...