Bradley: The Brand Agency

28/05/2025

Lovely to spot some familiar smiling faces in last weekend’s Sunday Independent. Six of this year’s Food Academy producers are Bradley clients. 👏

From naming, key messaging, to full label and pack design, we’ve worked closely with each brand to bring their stories to life with impactful graphic design. Now, these beautifully crafted products are on shelves across Ireland - be sure to look out for them in your local SuperValu store!

Supporting Irish brands throughout their Food Academy journey and helping them grow into local favourites is something we’re deeply proud of.

At Bradley, we believe great products deserve great design and branding to help them earn the love they deserve, no matter the size of the business. It’s what continues to drive us every day. 😊

✨ A huge shoutout to our brilliant clients:
.icecream_

06/02/2025

Exciting times for .ie! We loved being at their Baggot Street brand launch event earlier today. A fresh vision and look brought to life - we’re proud to be part of the journey. Huge congrats to the Chopped team! 🥗🎉✨

24/04/2024

💕 It’s time to say Period!

💡 We helped Cleanmarine to reposition their hero product PeriodPlan. The goal was to create a brand that communicated the benefits of this product to their target customers.

✔️ Brand strategy to redefine PeriodPlan
✔️ New brand name with “big thinking”
✔️ Brand language to deliver on business objectives
✔️ Packaging design that created emotional connections
✔️ Supporting assets for social media, advertising and retail

👉 Follow us for more! Check out the full case study at bradleybrand.ie/work/period-plan/

Cleanmarine PeriodPlan Cleanmarine UK Cleanmarine Irl

19/04/2024

Like the weather, business has its sunny and rainy days. Best practice for this? Embrace them both in order to thrive. How?

💚 Creativity is Free! Plan cleverly to make content that shines across all platforms. Remember, do art you're proud of; the rest will follow.

💚 Always be Useful Online. It's not just about likes and comments anymore, but about saves and shares. Being real and useful to your target audience is what will create the strongest engagement.

💚 Brand Storytelling Wins. Some new products may fail, but your authentic brand storytelling will live. Tell your story consistently both online and on the shelf.

🌟 At Bradley, we create brands with purpose, focusing on emotional connections over mere functional benefits. We build brands to drive business forward.

👀 Found this post helpful? Like and follow for more! 👀
Dive deeper into these insights at bradleybrand.ie/news/happy-pear

Thanks Stephen from The Happy Pear for sharing these lessons.

12/04/2024

8 Customer Behaviour Insights Your Brand Needs in 2024👇

1️⃣ Uncertainty & Escapism
2024's vibe? Uncertainty is high, and your customers are looking for an escape. It’s not about fixing it all but offering those little escapes for your consumers who are feeling overwhelmed.✨

2️⃣ Smaller Packs = Bigger Sales – The Little Luxuries
Smaller packs are becoming the go-to in 2024. It's an interesting shift: opting for less to experience more. This approach could be your brand's key to unlocking more sales and awareness.🔥

3️⃣ Sustainability & Individual Gain
Consumers are leaning towards personal benefit and convenience, even though sustainability is growing. Brands should blend sustainability and individual gain for consumers to choose green without feeling they're sacrificing.🚀

4️⃣ Plant-Based and Flexi – the Zero Consumer
"Vegan" is out; "plant-based" and "flexi" are in. Brands embracing plant-based identities and offering hybrid products can support consumers towards sustainability.🌱

5️⃣ Snacking Vs Meals – Protein Fixation
Consumers are demanding snacks that are not just convenient but nutritious. Brands offering protein-rich snacks can meet this trend, aligning with 2024’s health-conscious, on-the-go lifestyle.💪

6️⃣ Cultural Dexterity & The “New Irish”
Ireland's palate is evolving with international flavours. Brands have a great opportunity to introduce novel, ready-to-eat options for those adventurous customers.🌍

7️⃣ Curiosity & Transparency – Demystification
Simplify your ingredients. Your customers are becoming more health-focused, educated, and curious about product processing and ingredients.🥗

8️⃣ Brand Value & Emotional Intelligence
Value ≠ Price. Customers are willing to pay for brand value and emotional benefits that resonate with them.✅

❤️ Hit a like if you think these insights help your brands!

09/04/2024

🐑 Ewe won’t believe it - Today (9th April) marks the fourth European Wool Day! 🧶

Irish Grown Wool Council are highlighting the potential for Irish grown wool 🌟

🌱 An underutilised and undervalued sustainable resource, it has the capability to be a branded, value-added product to benefit producers and the wider supply chain.

❤️ The new brand identity we developed for the Irish Grown Wool Council shows four connected wool biofibre hearts to denote the four provinces of Ireland.

🇮🇪 Now IGWC can confidently present their passion and ambition, locally and globally. 🎉

05/04/2024

🤖💡 In 2024, the real game-changer is not what AI tools you use, but how wisely you use them. Discover the below insights that enhance efficiencies, without compromising authenticity, helping your brand messaging truly resonate with your audience. 👇

1️⃣ AI as Your Intern, Not Your Boss
Don't expect AI to know everything without guidance. Provide AI with clear, detailed instructions aligned with your business goals and brand voice, just as you would for a new intern.

2️⃣ Quick Formula to Engineer Your Prompt
A good prompt = defining the role (a digital marketing expert) + the task (creating a subject line for example) + the desired outcome (embodying the brand’s value proposition).

3️⃣ Human Touch: Adding Soul to AI Efficiency
Don’t forget your role in the process: infusing the content with soul and your brand’s value—something AI alone can't achieve. You need to ensure AI output connects with your audience.

🔗 Find more ways to leverage AI efficiency whilst remaining brand loyal Curious to know more about your role in AI and enhancing brand authenticity? Explore our guide at bradleybrand.ie/news/adopting-ai/

Thank Greg Fry for sharing the insights and Local Enterprise Office Dún Laoghaire-Rathdown hosting the Local Enterprise Week 2024!

Adopting AI for digital marketing can be hugely impactful for brands - only with the right mindset and approach. Discover our 3 key insights!

29/03/2024

💙 One of our latest triumphs? Giving GoodBrew's brand identity a fresh new look! Lovegoodbrew

👏 A brand’s logo is more than just a symbol — it visually communicates GoodBrew's promise, personality, story, and values. The iconic GoodBrew Blue remains, continuing to build brand trust and loyalty every step of the way. Here's to a logo that speaks volumes and resonates with consumers old and new!

☝️ Check out the full case study at bradleybrand.ie/work/good-brew/

💫 Do you love the new identity as much as we do? Show it some love by liking or commenting on this post!

Read More

28/03/2024

🙌 Say hello to the GoodBrew 2.0 packaging! Lovegoodbrew

🌈 Each flavour boasts a new vibrant colour palette, working with the new brand identity to stand out on crowded shelves.

🍹 But it's not just about looks — the new packaging highlights key taste, flavour, and health benefits, empowering consumers to make informed decisions.

🛒 From the fridge to the shelf, GoodBrew now commands attention among health foods, wellness drinks, and energy beverages in their new shelf-stable packaging.

👀 Check out the full case study at bradleybrand.ie/work/good-brew/

💬 Do you like GoodBrew’s new pack? Let us know your thoughts in the comment section!

26/03/2024

🇮🇪☕️ Calling all coffee connoisseurs! Lovegoodbrew has been brewing up something special - bringing a loved American drink to the Irish market, and now with brand-new design.

Start-ups are always iterating, and we’ve been with GoodBrew throughout their brand journey. With new packaging, recipes and added health benefits, we created a brand to help GoodBrew remain relevant and continue to appeal to their target audience.

Some key parts of the rebrand include:

✅ Identify equity to retain
✅ Defining the flavours
✅ Creating differentiation
✅ Crafting the messaging
✅ Designing the packaging

GoodBrew's iconic blue remained central to its brand identity. Our design team retained this equity, continuing to foster loyalty amongst their consumers.

The new GoodBrew packaging bursts with vibrancy and shelf presence. Each flavour features a distinct colour palette, complimenting their new, brand identity while achieving product differentiation and standing out on crowded shelves.

Stay tuned as we unveil more of GoodBrew's refreshed identity! 🎉

22/03/2024

📢 Calling all Food & Beverage start-ups in Ireland! 🇮🇪

🌟 The Food Academy 2024/2025 is now accepting applications! If you're looking to see your product on SuperValu shelves, pitch to the SuperValu team, and benefit from inspiring industry workshops and training, this is your opportunity!

🔗 Apply before 5th April 2024, visit for more details at localenterprise.ie/FoodSupports/Food-Academy-Programme/

SuperValu Ireland, Bord Bia - Irish Food Board, Local Enterprise Offices

To help develop Ireland’s artisan food industry, the Local Enterprise Offices, SuperValu and Bord Bia joined forces in 2013 to create ‘Food Academy’

21/03/2024

We're seeing PDO badges more and more - but what does it do for your brand? We get into in our latest article - https://bradleybrand.ie/news/pdo/

Congratulations to Achill Island Sea Salt on the designation!

Protected Designation of Origin (PDO) status is appearing more on shelves. Is it elevating brands on shelf? Do Irish brands have this badge?