Marketing.ie

Marketing.ie Marketing magazine, Ireland’s leading marketing, advertising and media monthly.

Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios.

We had the chats with In the Company of Huskies for our latest cover story.
28/04/2022

We had the chats with In the Company of Huskies for our latest cover story.

We took some time out to talk to Marketing.ie about our commitment to creating pulling power for brands and how we can position ourselves for future success with our Pull Not Push strategy. Check it out here 👉 https://bit.ly/3y05JNZ

A 12-part TV series based on Sally Rooney’s debut novel, 'Conversations With Friends', is coming to TV screens soon.
22/04/2022

A 12-part TV series based on Sally Rooney’s debut novel, 'Conversations With Friends', is coming to TV screens soon.

A 12-part TV series based on Sally Rooney’s debut novel, Conversations With Friends, is coming to TV screens soon. Following Normal People, Lenny Abrahamson returns as lead director in adapting Rooney’s story of a fractured friendship between two Trinity College students, Frances and Bobbi, who ...

Virgin Media Television is set to increase its presence.
28/03/2022

Virgin Media Television is set to increase its presence.

Virgin Media Television will soon launch Virgin Media More, a new channel showing the first screenings of Irish and international drama, documentaries and sport. More kicks off on Channel 100 at 9pm on Tuesday, April 12 with Holding, the screen adaptation of Graham Norton’s best-selling debut nove...

Dentsu Ireland report highlights the rise of a cashless society.
25/02/2022

Dentsu Ireland report highlights the rise of a cashless society.

As the adoption of digital-only banks, split bill apps and phone payments become more widespread, 70 per cent of Irish consumers believe the country is moving towards a cashless society, a survey of 1,000 Irish adults by Dentsu Consult shows. Irish people are now much more likely to say they often u...

Folk Wunderman Thompson launches its Daffodil Day ads.
22/02/2022

Folk Wunderman Thompson launches its Daffodil Day ads.

The Irish Cancer Society has launched a campaign aimed at inspiring people in Ireland who have been impacted by cancer to ‘take back from cancer’ this Daffodil Day. The campaign follows the life of aspiring young filmmaker Ziya Akkoç, sharing some personal moments from his life that his mother ...

Field to step down.
21/01/2022

Field to step down.

In a move that has caught Irish marketers by surprise, David Field has announced that he has resigned as chief executive of Marketing Institute Ireland (MII) to return to retail as managing director of Fresh – The Good Food Market grocery and deli supermarkets, where he was previously director of ...

Currys release new TV ad by Core Creative
06/01/2022

Currys release new TV ad by Core Creative

Electrical retailer Currys has released the third in its series of ‘kitchen disaster’ themed TV ads. The ads feature a kitchen disaster theme based on research which shows that 85 per cent of kitchen appliances are distress or replacement purchases.​ Currys said that 65 per cent of people have...

For the first time ever, dentsu has collectively gathered and published the insights and predictions of its global media...
19/11/2021

For the first time ever, dentsu has collectively gathered and published the insights and predictions of its global media agencies into the 2022 Media Trends guide for marketers worldwide.

For the first time ever, Dentsu has collectively gathered and published the insights and predictions of its global media agencies into the 2022 Media Trends guide for marketers worldwide. Futurist experts, industry specialists and leaders from Carat, Dentsu X and iProspect joined forces to identify....

Lidl Ireland comes out on top
04/11/2021

Lidl Ireland comes out on top

German discounter Lidl has topped the BrandShout Omnipoll telesurvey for October, retaining the lead position it claimed the previous month. The ad recall analysis, which is conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fo...

Ian McShane steps down from his role at Behaviour & Attitudes
01/10/2021

Ian McShane steps down from his role at Behaviour & Attitudes

Ian McShane has stood down from his normal day-to-day role as executive chairman at Behaviour & Attitudes (B&A). He will continue to serve as B&A’s non-executive chairman until the end of the year. McShane joined Ireland’s premier research agency in September 2006 as managing director having hel...

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