EFA Digital

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EFA Digital

I love people, especially people with passion. But who, while running a small business, has the time to set up, manage and grow social media platforms?

Social Media & Digital Marketing Expert
Helping businesses thrive online

DM for a free consultation

Services:
🍊 Content Creation
🍊 Social Media Audit & Strategy
🍊 Social Media Management
🍊 Social Media Advertising

Insta - ABOUT ME

My name is Aoife (pronounced ee-fa) and I am an experienced Digital Marketing and Social Media Marketing expert based between sunny Dubai and rainy D

ublin. After spending the majority of my career working for global corporate organisations developing skills and learning best practices, I founded EFA Digital to work with small businesses and creatives to use my knowledge and help them spread their message and achieve maximum success. I want to get to know you, the client, and work with you closely to ensure your social media showcases everything your business is about. I will make your social media presence authentic, ensure it showcases your full value and reaches your ideal audience. THE VALUE OF SOCIAL MEDIA

Connecting Health & Fitness entrepreneurs and businesses with their dream audience

We all know the value of social media for a business: good social media marketing raises brand awareness, generates interest, increases website traffic, improves SEO, and creates a loyal audience. That's where I come in! I work as an extended member of your team to establish, manage and make sure your social media thrives, allowing you to focus on your core business and do what you love. What’s the next step? Message me for a free 30-minute consultation so we can get to know each other and begin to create the social media strategy that's right for your goals, personality, and budget. EFA DIGITAL PACKAGES

As different clients require a different approach, I have put together three packages to cover most needs, and here they are! All packages are fully customisable to meet your individual requirements. Why not get in touch and we’ll have a chat about your future goals? I’m here to help, so let’s get started right now!

1. AUDIT AND STRATEGY
Do you want to run your own social media marketing but are not sure where to start? Choose this package and I will audit any existing social media channels you have and suggest a strategy that will improve and optimise content, hashtags, platform overviews, advertising strategies and schedules, and I’ll also give you some proven tips for success that will ensure you reach your goals. The package also includes a 1:1 strategy meeting to walk you through the process step by step and give you the opportunity to ask any questions.

2. SOCIAL MANAGEMENT
With this package, I will take on your day-to-day social media management. Spending too much time posting and writing up captions? This package will take the admin off your hands. As well as auditing your existing channels and developing a strategy, I will manage the planning, scheduling, posting, engaging with your audience, and creating copy and hashtags specific to your audience to maximize your organic reach. This package also includes monthly reports, analysis and 1:1 strategy calls.

3. SOCIAL ADVERTISING
When correctly implemented, social media advertising is the best and most cost-effective way to reach your target audience with. With this package I will define your audience, create compelling ads, and capture information based on your specific goals. This package also includes monthly reports, analysis and 1:1 strategy calls. Send me a message to book a consultation call to discuss the best ways for your business to thrive on social.

06/07/2022

“Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.”

04/07/2022

Loosen up bud

“Loosen up. Authenticity trumps perfection when connecting with readers.” - Joe Pulizzi

01/07/2022

Social Media metrics can be amazing to track our performance to date and help us plan strategically for the future.

However sometimes it can be just too much information making hard to track what is actually moving the needle in you business. 📈

Depending on your goals and stage of your business there are different Key Performance Indicators to track:

🍊 Increasing awareness - Track Reach & New Followers
🍊 Increasing Interest & Growing Community - Like, Comments, Shares & Saves
🍊 Increasing Revenue - Website clicks and new customers from social media

Start using your metrics to create social media content that moves the needle in your business.

19/06/2022

Bashing your head against the wall coming up with post ideas? 🤯🍔

Try these 5 tips for endless inspiration:

1. Answer The Public - This website will show you the most popular questions people are searching on any topic. Create posts that answer these
https://answerthepublic.com/

2. Hubspot Blog Generator - Create 100 blog titles in a second on any topic at https://www.hubspot.com/blog-topic-generator

3. Reddit - Use the Keyword Research Tool to search a subreddit where potential clients hang out and create content around the most common topics discussed.

4. Quora: Search any topic and create content that answers the most common questions.

5. Client Questions - Create content that answers questions your current clients ask you.

This will help you create content that people will WANT to read and spark interest with your dream clients 🥳💃🏻

17/06/2022

Think social media doesn’t work for your business?

With a bit of creativity social media can help all business grow their client base. If it hasn’t worked for you yet this post is for you 🥳

Try these 4 tips to find yourself new clients online

Lets go 💃🏻

15/06/2022

“Never assume people understand how your brand can change their lives. Tell them.” - Donald Miller

Providing content that is valuable to your ideal client is essential to building an engaged following online

but........

We see so many brands make the mistake of only focusing on providing value and forget the importance of educating your audience about your services.

Tell your followers how your services can help them, tell them how to enquire and tell them how to purchase. Educating your followers on these will help you convert more people to clients.

And isn't that what we all want eh?

Find the balance between talking about your products or services and providing value to your followers and you’ll be laughing 💃🏻⚡️

22/04/2022

Ever thought about how your online activities could be harming the environment?

Try these 6 things you can do to reduce your environmental impact online 👉🏻

Happy Earth Day 🌏💚

31/10/2021

Have you heard the news?

Here are some of the latest updates announced by Instagram to help you create content valuable content on your business page 💃

🍊 Everyone can now add links to their stories - You will no longer need 10,000 followers to have access to that long coveted Link Sticker. Soon you will be able to ad links to your website, sign up pages and products no matter how many followers you have 🎉

🍊Co- author posts with the Collab feature - The tool will allow two usernames to be included in a post’s or Reel’s header. Content created using Collab will show up on both users’ accounts. Why not co author a post with someone in your industry or with a similar target client to you and help grow your audience with relevant people.

🍊 IG Live scheduling - You can now schedule an Instagram Live up to 90 days in advance. You can then promote your live on stories via a sticker or a feed post where followers can sign up for your live. They then get reminders and notifications when you go live encouraging them to join.

🍊 Desktop publishing - Get distracted when you pick of the phone to share a business post on Instagram? From now you can publish directly from your laptop so you can leave your phone out of reach.

🍊 60 second Reels - Instagram is now trialing 60 second stories so you will have more time to share your business value.

Do you have access to all these features yet? Which are you most excited about?

25/09/2021

POV: You getting hit in the face with new clients when you have a working lead generation strategy 🍊

25/09/2021

𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗙𝘂𝗻𝗸 𝗶𝘀 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻?

I posted a story on Instagram yesterday and got a couple of the responses like the second slide. We forget what jargon has become our daily chat right?

So here we go….

A lead is “𝘢 𝘤𝘰𝘯𝘵𝘢𝘤𝘵 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘥𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘢 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳.”

So lead generation is basically: How you find and start to build a relationship with people who are interested in purchasing your service.

We all like to use fancy words to feel smart 😂

Everyone wants a long list of people who are interested in buying from us, some people have that, those people probably have a decent lead generation strategy.

Here are some lead generation tactics you can try working into your strategy:

🍊 Lead Magnets - A lead magnet is a free resource (think challenge, guide, webinar, report, quiz or checklist) that someone can download by entering their details. Create a lead magnet that is relevant to your dream customer and your service. Now, when people start to download that you have the details of people who have an interest in what you do (a lead some may say 😏). Start building relationships with them and nurturing them to become customers (just don’t go in for the hard sell, we don’t like that)

🍊 Social Ads - Create a strong social ad campaign using specific targeting to find your dream customers. Create lead generation or conversion ads to encourage them to share their contact details

🍊 SEO/ Google Ads - Strong SEO and Google ads will have people landing on your website. Create a page that encourages people to book a consultation or sign up and share their details, become a new lead for you.

🍊 VALUABLE newsletters - Create a newsletter packed full of value, motivation, education, tools or comedy and start building that email list and new leads 💃🏻

🍊 Outbound Prospecting - Go out and find those dream customers and start connecting and building relationships. Again, don’t go in for the hard sell, be nice, polite provide them with value.

Interested in setting up a lead generation strategy in your business? Drop me a message
via .app

17/09/2021

Feel like the market is too saturated with too many people doing the same thing? Try these to stand out 👉🏻

🤏🏻Niche Down - By creating a service that helps a specific group of people achieve a specific goal it will be easier for you to position yourself as an expert and connect with your people online. For example, a “coach helping GAA players improve their performance” will find it easier to connect with their ideal client than a “Personal Trainer”

🤔Know Your Offer - Knowing your core offer inside and out will help you communicate online exactly what you do and generate interest from potential customers. Know your price, duration, outcome and exactly what is included so that you can communicate this clearly online.

🙎🏼‍♀️Know Your Dream Customer - The better you know your dream customer the easier you can connect with them online. What are their likes and dislikes, common objections, goals, fears and budgets around what you offer? Speak to these customers directly in your social media posts, stories and videos.

🤯Know the Transformation - Know the transformation a client will see from working with you, the goals they will reach, obstacles they will overcome and problems they will avoid. Clearly communicate what the end result looks like for your dream customer and share this online.

😝Show your personality - People buy from people they like. Show your personality and embrace your weirdness on social media. This will help connect and build relationships with people like you who are more likely to become your new customers.

How do you stand out on social media?

19/08/2021

"Life is too short to be small" - Benjamin Disraeli
Did you notice the typo in the last one 👀😂

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