Backup Marketing

29/05/2026

Home is not just a place, but a feeling.

Poem Sweet Poem was a wonderful way to celebrate Poetry Day Ireland and kick off our 2026 events programme with .

There was a really special energy in The Factory last night as we explored the theme of Home through the words of an incredible line-up of artists. It was a pleasure to welcome back , alongside making her poetry debut, .kalle and .

We’re so excited for what’s to come this year. ✨

25/04/2024

Brilliant evening last week at the Awards with the team. Inspiring to see all the creativity and innovative campaigns happening across Ireland.

The highlight was of course ‘Clubcard Try Now’ winning two awards in both the “Best in Retail” and “Best in Shopper Marketing” categories. A massive team effort and reward for all of the hard work and dedication in making this happen. 🌟

07/12/2023

Take a look at this if you want to get into the Christmas spirit. 🎄

We loved putting this one together on behalf of Tesco Ireland for Sean and the Palmerstown Community. Proud of the huge team of production crew & suppliers involved in bringing this idea to life.

13/09/2023

23 fantastic years and millions of euro raised for children in need. 💙

We're sad to see the end of Sporting Proud, but what an incredible achievement to be Ireland's longest running charity triathlon.

Thank you to all the Backup team past & present for their time & efforts in making this event such a success over the years.

Dear Athletes, Supporters & Volunteers of the Sporting Proud Triathlon,⁠
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On behalf of the Sporting Proud Triathlon and Committee, we would like to thank each one of you for your help in raising an astounding €2.5 million for Children’s Charities over the past 26 years.⁠
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All good things must come to an end, however, and it is with very heavy hearts that we announce that Sporting Proud sadly will not be returning this year. After 26 incredible years, we have made the very difficult decision to bid farewell to our beloved annual Triathlon, with logistical challenges making it no longer viable to continue with the remarkable charity event.⁠
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We started this incredible journey with a run from Belfast to Cork in relay over a weekend in 1997. We then had our first official triathlon in Blessington Lakes 1998, followed by 22 Triathlons in Brittas Bay. Every year, this incredible community of partners, supporters, volunteers and athletes has continued to grow, and together, we have achieved something extraordinary.⁠
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Through our triathlon event, we have donated over €2.5 million to children's charities across Ireland, providing them with support and opportunities they deserve. This incredible milestone would not have been possible without your support, and you have our deepest gratitude.⁠
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We want to take a moment to express our most sincere thanks to all our partners, supporters, volunteers, and, most importantly, our phenomenal athletes. Your unwavering dedication and contributions over the years have made a huge difference to children's lives all over the country.⁠
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While this chapter closes, our commitment to children's well-being will continue to guide us in new ways.⁠
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Thank you for being a part of this incredible journey.⁠
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The Sporting Proud Committee 💙

21/06/2023

For 30 years now, we’ve been helping brands connect with customers, constantly evolving and adapting our offering to meet the changing demands of both brand and consumer.

Check out our sampling offering and all the different opportunities to get your product into the right hands. 🛒🛍️

21/12/2022

A busy month to wrap up the year! Christmas markets, airport surprises, and parties galore.

Wishing all our clients, suppliers & friends a very Merry Christmas. See you in 2023. 🥂

16/11/2022

This one was a lot of fun!

10/10/2022

Great buzz at the Capital Dock Spring Break event last month! Check out some of the highlights. 🪩⁠
Capital Dock Residence

21/09/2022

Very proud to help our clients tell a story as incredible as this one. 👏

02/09/2022

Great turn out at the Urban Gardening event last week! Residents and office staff in the area turned up in their droves to learn about all things wildflowers, and how to grow their own little sanctuary in smaller working spaces and apartments. 🌱⁠
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