The Unit

The Unit We are a digital advertising agency and product development company with a bottom up approach to programs.

We are lucky to have the pleasure of hearing his opinions every day, but for the rest of the nation, it's only a weekly ...
08/11/2023

We are lucky to have the pleasure of hearing his opinions every day, but for the rest of the nation, it's only a weekly treat!๐Ÿ’ฌ

๐Ÿ“บ Tune in to tonight's season finale of Gogglebox Ireland on to catch our Head of Social Media and Content, David Reilly, and his lovely wife Sarah.

Hereโ€™s David giving Ronan and Feargal another exciting presentation about his favourite TV show!๐ŸŽค

๐Ÿ“ฃ The Unit is Proud to Support  ๐Ÿง” The handsome men at  are showcasing some 'impressive' facial hair this month in suppor...
01/11/2023

๐Ÿ“ฃ The Unit is Proud to Support ๐Ÿง”

The handsome men at are showcasing some 'impressive' facial hair this month in support of Movember, the month formally known as November! Featured here are Feargal Byrne, Ronan Shields, Paddy Casey and David Reilly taking part in this important initiative.

aims to raise awareness and funds for men's health issues, including mental health, su***de prevention, prostate cancer, and testicular cancer.

We encourage everyone in our network to join us in supporting this vital cause. Whether you grow a 'mo, move for Movember, or donate, every bit helps us get closer to a world where men live happier, healthier, and longer lives.

Donate today: Link in bio ๐Ÿ”—

๐Ÿ‡ช๐Ÿ‡ธ We're looking forward to this one. Mark O'Hare & Paddy Casey will be at SBC Barcelona during September 19th -21st.๐Ÿ“ฃ W...
23/08/2023

๐Ÿ‡ช๐Ÿ‡ธ We're looking forward to this one. Mark O'Hare & Paddy Casey will be at SBC Barcelona during September 19th -21st.

๐Ÿ“ฃ We're looking forward to meeting and chatting with the best minds in the industry.

๐Ÿค If you fancy a chat about product development and innovation and digital marketing, please reach out!

Last week, our team had the privilege of visiting our esteemed client, NorthStar Gaming , right at their Toronto offices...
09/08/2023

Last week, our team had the privilege of visiting our esteemed client, NorthStar Gaming , right at their Toronto offices! ๐Ÿ‡จ๐Ÿ‡ฆ ๐Ÿข

We conducted an engaging SEO workshop, diving deep into strategies to enhance their online presence.๐Ÿ“ˆ

Collaborating with such an innovative brand in the dynamic Canadian market is truly exciting. A big thanks to Dante Anderson and the entire team for their warm hospitality during our stay. Here's to a thriving partnership ahead! ๐Ÿš€

We are thrilled to be entering into a strategic alliance with PR and communications specialists Red Knot ๐ŸคThe partnershi...
01/08/2023

We are thrilled to be entering into a strategic alliance with PR and communications specialists Red Knot ๐Ÿค

The partnership allows us to expand our full-service marketing by adding Red Knotโ€™s deep PR and media expertise, and sees Mark O'Hare promoted to Head of Business Development for both companies.

๐Ÿ—ฃ "Itโ€™s fantastic to announce this strategic alliance with Red Knot. We have always found them to be a pleasure to work with, and their experience in PR and media in the gaming industry has already accelerated our own industry presence. At this point in the relationship, it feels like the perfect time to work together and make sure we can back each other in the best ways possible" - Paddy Casey, Co-Founder at The Unit

๐Ÿ—ฃ "I am delighted to launch our strategic alliance with The Unit. Our skill sets, target territories and client lists are totally complimentary. This global partnership crystallises a hive mind of two successful companies, comprised of very experienced gaming industry professionals who can super charge marketing for any B2C or B2B gaming or betting brand, anywhere in the world. We are very pleased to appoint Mark as Head of Business Development for the twin companies. Itโ€™s a clear signal of our intent" - Andy Clerkson, Partner at Red Knot Communications

The Unit's Director of Strategic Marketing Feargal Byrne discusses the forthcoming changes to Googleโ€™s AI-driven algorit...
13/07/2023

The Unit's Director of Strategic Marketing Feargal Byrne discusses the forthcoming changes to Googleโ€™s AI-driven algorithms, which will require both operators and affiliates to rethink their approach to SEO.

๐Ÿ—ฃ "There is speculation that transaction-based sites like betting operators could be preferred for links at the top-right of the AI-generated top-of-page content" - Byrne

Read more at igbaffiliate.com ๐Ÿ“ฒ

At The Unit, we take immense pride in our ongoing collaboration as the marketing services supplier for  which has flouri...
11/07/2023

At The Unit, we take immense pride in our ongoing collaboration as the marketing services supplier for which has flourished since the operatorโ€™s successful launch in South Africa. As a trusted leader in nearshore product development and marketing for the sports betting and iGaming industry, we continue to enhance our reputation worldwide through groundbreaking partnerships like the one we share with LulaBet.๐Ÿค

๐Ÿ—ฃ๏ธPaddy Casey, Co-Founder at The Unit, expressed his enthusiasm, stating:

โ€œOur partnership with LulaBet has been incredibly rewarding. We have witnessed their remarkable progress in the South African market and look forward to further elevating their brand with our marketing expertise.โ€

Iain Gutteridge, Managing Director at LulaBet, lauded The Unitโ€™s experience in the sports betting industry and their seamless integration within their fast-paced culture.โฉ

Read more at TheUnit.dev today!๐Ÿ“ฒ

The Unit is heading to iGB Live in Amsterdam next week!๐ŸŒIf youโ€™re attending the event and would like to connect, please ...
04/07/2023

The Unit is heading to iGB Live in Amsterdam next week!๐ŸŒ

If youโ€™re attending the event and would like to connect, please reach out to us via direct message. Feargal Byrne, Mark O'Hare & David Reilly are looking forward to meeting you! ๐Ÿค

If you're interested in exploring new business opportunities or simply want to learn more about The Unit's world-class, scalable and efficient products for the betting, iGaming and sports industries, our team will be more than happy to talk to you! ๐Ÿ—ฃ

We've launched in the Garden State! ๐Ÿš€The Unit is delighted to be officially licensed by the New Jersey Division of Gamin...
01/06/2023

We've launched in the Garden State! ๐Ÿš€

The Unit is delighted to be officially licensed by the New Jersey Division of Gaming Enforcement (DGE), following our partnership with PlayStar ๐Ÿค

๐Ÿ—ฃ PlayStar is one of the most exciting, up-and-coming iGaming operators in New Jersey, and we are delighted to be part of their journey.

This is a monumental step forward for The Unit and we are hugely excited about the opportunities for growth available to us in the state of New Jersey" - Paddy Casey, Co-Founder at The Unit

๐Ÿ—ฃ โ€œThe Unit are a great team and have built a reputation for delivering a reliable service of the highest quality. I can thoroughly recommend them for gaming web and app development, and we look forward to working with them as we continue to growโ€ - Dan Alexander, COO at PlayStar

Read more at Gaming America โฌ‡๏ธ

We are delighted to welcome a wealth of   expertise to our executive leadership team in ๐€๐ง๐๐ฒ ๐‚๐ฅ๐ž๐ซ๐ค๐ฌ๐จ๐ง ๐š๐ง๐ ๐‘๐จ๐› ๐„๐ ๐š๐ง, as S...
01/03/2023

We are delighted to welcome a wealth of expertise to our executive leadership team in ๐€๐ง๐๐ฒ ๐‚๐ฅ๐ž๐ซ๐ค๐ฌ๐จ๐ง ๐š๐ง๐ ๐‘๐จ๐› ๐„๐ ๐š๐ง, as Strategic Advisor and Business Development Director respectively ๐Ÿคโฃ
โฃ
๐Ÿ—ฃ "๐˜ ๐˜ข๐˜ฎ ๐˜ต๐˜ฉ๐˜ณ๐˜ช๐˜ญ๐˜ญ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ข๐˜ฅ๐˜ฅ ๐˜ต๐˜ธ๐˜ฐ ๐˜ด๐˜ถ๐˜ค๐˜ฉ ๐˜ด๐˜ฆ๐˜ฏ๐˜ช๐˜ฐ๐˜ณ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ถ๐˜ค๐˜ค๐˜ฆ๐˜ด๐˜ด๐˜ง๐˜ถ๐˜ญ ๐˜ช๐˜ฏ๐˜ฅ๐˜ถ๐˜ด๐˜ต๐˜ณ๐˜บ ๐˜ฆ๐˜น๐˜ฆ๐˜ค๐˜ถ๐˜ต๐˜ช๐˜ท๐˜ฆ๐˜ด ๐˜ต๐˜ฐ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ต๐˜ฆ๐˜ข๐˜ฎ. ๐˜ˆ๐˜ฏ๐˜ฅ๐˜บ ๐˜ฃ๐˜ถ๐˜ช๐˜ญ๐˜ต ๐˜ข ๐˜ต๐˜ฆ๐˜ณ๐˜ณ๐˜ช๐˜ง๐˜ช๐˜ค ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ช๐˜ฏ ๐˜ฆ๐˜น๐˜ข๐˜ค๐˜ต๐˜ญ๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ฑ๐˜ข๐˜ค๐˜ฆ ๐˜›๐˜ฉ๐˜ฆ ๐˜œ๐˜ฏ๐˜ช๐˜ต ๐˜ช๐˜ด ๐˜ช๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ ๐˜ฉ๐˜ข๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜จ๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ง๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ฏ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฉ๐˜ช๐˜ฎ ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ข๐˜ต ๐˜Ž๐˜ณ๐˜ข๐˜ฏ๐˜ฅ ๐˜—๐˜ข๐˜ณ๐˜ข๐˜ฅ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ธ๐˜ช๐˜ต๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ฏ๐˜ค๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ฃ๐˜ญ๐˜ฆ ๐˜จ๐˜ณ๐˜ฐ๐˜ธ๐˜ต๐˜ฉ. ๐˜™๐˜ฐ๐˜ฃ ๐˜ธ๐˜ข๐˜ด ๐˜ช๐˜ฏ๐˜ด๐˜ต๐˜ณ๐˜ถ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ข๐˜ญ ๐˜ช๐˜ฏ ๐˜ฃ๐˜ถ๐˜ช๐˜ญ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜š๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜Š๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ณ, ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ด๐˜ถ๐˜ค๐˜ค๐˜ฆ๐˜ด๐˜ด๐˜ง๐˜ถ๐˜ญ ๐˜ง๐˜ณ๐˜ฆ๐˜ฆ-๐˜ต๐˜ฐ-๐˜ฑ๐˜ญ๐˜ข๐˜บ ๐˜จ๐˜ข๐˜ฎ๐˜ช๐˜ฏ๐˜จ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ข๐˜ฏ๐˜บ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ฏ๐˜ฅ๐˜ถ๐˜ด๐˜ต๐˜ณ๐˜บ" - Paddy Casey, Co-Founder of The Unitโฃ
โฃ
๐Ÿ—ฃ "๐˜–๐˜ถ๐˜ณ ๐˜ช๐˜ฏ๐˜ฅ๐˜ถ๐˜ด๐˜ต๐˜ณ๐˜บ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆโ€™๐˜ด ๐˜ข ๐˜ด๐˜ต๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ญ๐˜ฆ๐˜ข๐˜ณ๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ค๐˜ถ๐˜ณ๐˜ท๐˜ฆ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ช๐˜ต ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ๐˜ด ๐˜ต๐˜ฐ ๐˜ฃ๐˜ถ๐˜ช๐˜ญ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ด ๐˜ฃ๐˜ฆ๐˜ต๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฏ๐˜ฅ ๐˜จ๐˜ข๐˜ฎ๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต๐˜ด, ๐˜ข๐˜ญ๐˜ฐ๐˜ฏ๐˜จ๐˜ด๐˜ช๐˜ฅ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ญ๐˜ข๐˜ณ๐˜จ๐˜ฆ ๐˜ฑ๐˜ญ๐˜ข๐˜ต๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ด. ๐˜›๐˜ฉ๐˜ฆ ๐˜œ๐˜ฏ๐˜ช๐˜ต ๐˜ฉ๐˜ข๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต ๐˜ด๐˜ฎ๐˜ข๐˜ณ๐˜ต๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฅ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ณ ๐˜ฉ๐˜ฆ๐˜ง๐˜ต. ๐˜ ๐˜ข๐˜ฎ ๐˜ณ๐˜ฆ๐˜ญ๐˜ช๐˜ด๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜—๐˜ข๐˜ฅ๐˜ฅ๐˜บ ๐˜ข๐˜ฏ๐˜ฅ ๐˜™๐˜ฐ๐˜ฃ ๐˜ด๐˜ค๐˜ข๐˜ญ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ถ๐˜ฑ" - Andy Clerkson, Strategic Advisor at The Unitโฃ
โฃ
๐Ÿ—ฃ โ€œ๐˜ž๐˜ช๐˜ต๐˜ฉ ๐˜ข๐˜ฏ๐˜บ ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ญ๐˜ช๐˜ฆ๐˜ณ, ๐˜ช๐˜ตโ€™๐˜ด ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ข ๐˜ด๐˜ต๐˜ณ๐˜ฐ๐˜ฏ๐˜จ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ๐˜ฅ ๐˜ต๐˜ฆ๐˜ข๐˜ฎ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฆ๐˜ญ๐˜ช๐˜ท๐˜ฆ๐˜ณ ๐˜ฒ๐˜ถ๐˜ข๐˜ญ๐˜ช๐˜ต๐˜บ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต๐˜ด ๐˜ข๐˜ต ๐˜ด๐˜ค๐˜ข๐˜ญ๐˜ฆ, ๐˜ฐ๐˜ฏ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜ฅ๐˜ฅ ๐˜ท๐˜ข๐˜ญ๐˜ถ๐˜ฆ. ๐˜›๐˜ฉ๐˜ฆ ๐˜œ๐˜ฏ๐˜ช๐˜ต ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฆ๐˜ข๐˜ฎ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ด๐˜ต ๐˜ด๐˜ฐ๐˜ง๐˜ต๐˜ธ๐˜ข๐˜ณ๐˜ฆ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜จ๐˜ข๐˜ฎ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฑ๐˜ข๐˜ค๐˜ฆ, ๐˜ด๐˜ฐ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ธ๐˜ข๐˜ด ๐˜ข๐˜ฏ ๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ ๐˜ ๐˜ค๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ต๐˜ถ๐˜ณ๐˜ฏ ๐˜ฅ๐˜ฐ๐˜ธ๐˜ฏโ€ - Rob Egan, Business Development Director at The Unitโฃ
โฃ
Ted Orme-Claye

Attention all businesses looking to leverage TikTok for their marketing efforts! Avoid these 4 common missteps for succe...
07/02/2023

Attention all businesses looking to leverage TikTok for their marketing efforts! Avoid these 4 common missteps for successful TikTok campaigns:๐Ÿ‘‡

1. Not understanding your audience: Make sure to research and understand who your target audience is on TikTok.

2. Not creating relatable content: TikTok users respond to content that is relatable, humorous, and authentic.

3. Overlooking TikTok's unique features: Take advantage of TikTok's unique features such as filters, effects, and hashtags to make your content stand out.

4. Ignoring community building: Building a community on TikTok is essential to driving engagement and results.

Don't let these common marketing mistakes hold you back! Stay ahead of the game and avoid these pitfalls for a successfu...
23/01/2023

Don't let these common marketing mistakes hold you back! Stay ahead of the game and avoid these pitfalls for a successful strategy.

Address

The Ramparts, Partnership Court
Dundalk
A91KV67

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+353851694607

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