Buymedia

Buymedia Welcome to the future of advertising with Buymedia! 🚀 We help you strategize, book, and measure both print and digital campaigns to maximize your growth.

Your passion & our advertising expertise.

Digital OOH in the UK is officially outpacing major internet ad channels (+14.6% YoY growth). 🚀(Source: The Media Leader...
07/09/2026

Digital OOH in the UK is officially outpacing major internet ad channels (+14.6% YoY growth). 🚀
(Source: The Media Leader UK)

Is it part of your marketing mix?

What do high performing marketing teams do differently when using AI?According to McKinsey & Company's latest enterprise...
26/08/2026

What do high performing marketing teams do differently when using AI?

According to McKinsey & Company's latest enterprise AI report, top-performing organizations aren't just using AI to cut costs or speed up task ex*****on:

🔹 78% target efficiency gains
🔹 74% leverage AI specifically for growth and customer targeting
🔹 26% have scaled AI agents in Marketing & Sales (over 3x the rate of peers)
The takeaway for CMOs and agency leads? Generic AI crunching numbers in a vacuum won't lift your ROAS.
True performance happens when context-aware tech enhances human decision-making.

💡 Ready to transform operational speed into strategic growth?

Drop us a message or book a quick demo here: https://buymedia.ai/uk/request-demo

AI adoption varies across the advertising industry, with some channels deploying tools with more confidence than others....
24/08/2026

AI adoption varies across the advertising industry, with some channels deploying tools with more confidence than others.

For TV, the numbers appear to be high, however there is a gap between believing in the power of AI and trusting it with campaigns, as stated in Comcast's 2026 Advertising report.

How is your team using AI in your media planning this year?
Tell us in the comments ⬇️

20/08/2026

Our founder and CEO, Fergal O'Connor, recently sat down with Calum Omand from MCS Group for an episode of TechBuild Network Conversations to talk all things advertising, the impact of AI on the industry, and building a team in the age of AI.

In this episode, Fergal dives into:

➡️ Customer-Centric Building: Why listening directly to marketing teams has shaped every feature on the Buymedia platform, from custom dashboards to our AI rationale builders for CFO sign-offs.

➡️The Future of AI in Marketing: Navigating closed vs. open LLM systems, leveraging proprietary industry data, and where agentic AI is taking the ad world next.

➡️Navigating Industry Change: How universities and businesses can adapt to fast-evolving tech while doubling down on crucial human skills like resilience and account management.

➡️"Ship Happens": A lighthearted (and very relatable) look at what happens when live software demos don't go strictly to plan, and how a great engineering team saves the day!

A huge thank you to Calum for having us on for such a great conversation.

🎧 Listen to the full episode here: https://youtu.be/KGcNDQxP7AI?si=pAdBbfbf2RZCfnbY

Mid-sized advertisers and challenger brands shouldn't need a 20-person media department to get enterprise-grade leverage...
20/08/2026

Mid-sized advertisers and challenger brands shouldn't need a 20-person media department to get enterprise-grade leverage. 💡

From eliminating ad waste to accessing disciplined media planning processes, modern ad tech gives lean teams the scale, data, and clout of global brands.

Swipe through to see what better buying power looks like in practice. ➡️

According to recent industry data highlighted by Business Insider, the defining trend in global advertising right now is...
18/08/2026

According to recent industry data highlighted by Business Insider, the defining trend in global advertising right now isn't simply market growth, it’s structural budget reallocation.

Brands are pulling money out of legacy, unmeasured "black box" spend and aggressively reallocating it toward environments that offer:

1. Greater clarity on commercial impact
2. AI-driven targeting & predictive insights
3. Omnichannel accountability across CTV, DOOH, and Commerce Media

The brands pulling ahead are eliminating ad waste and ensuring every pound or euro works harder.

At Buymedia, we built our platform for this exact shift. By leveraging AI and predictive analytics, we help brands and agencies model campaign outcomes before a single penny is spent, making sure your media mix is optimized for true business growth.

Find out more here: https://buymedia.ai/

Nearly 25,000 UK agencies generate a staggering £33 billion in turnover (Source: Atlas 2026, Agency by Agency). However ...
14/08/2026

Nearly 25,000 UK agencies generate a staggering £33 billion in turnover (Source: Atlas 2026, Agency by Agency).
However pressures on agencies are increasing while they're expected to do more with the same or tighter budgets.

It's not possible to do it all in-house, and Buymedia partners with creative agencies to handle the media planning, buying, and performance reporting, so that your teams can focus on what they do best.

We empower you to deliver to clients, results that go from creative brief to measurable business outcomes, all in one place.

💬 How is your agency balancing the push for expanded media capabilities without overstretching your creative talent?

One number from the latest IPA Bellwether Report deserves a closer look than it’s getting. 📊Of every main media category...
12/08/2026

One number from the latest IPA Bellwether Report deserves a closer look than it’s getting. 📊

Of every main media category tracked in Q2 2026, video was the only one to grow, reaching a 2-year high net balance of 8.2% (up from 5.7% in Q1).

What makes this remarkable?
• Overall market confidence is dropping.
• Financial outlooks are tightening.
• Marketers are cutting costs everywhere they can.

And yet, video budgets keep going up. 📈

Budgets are surging into the exact channel that is hardest to measure and most vulnerable to waste.

That’s not an argument against investing in video. The commercial power is undeniable. It’s an argument for investing in video smarter.

That is the difference between a rising video budget and a productive one.

💬 Are you increasing video budgets in your advertising mix?
What’s driving the decision, and how are you measuring real-time ROI? Share in the comments below.

The latest IAB UK Compass Report projects that Digital Out-of-Home (DOOH) will command 76% of all UK OOH ad spend by 203...
06/08/2026

The latest IAB UK Compass Report projects that Digital Out-of-Home (DOOH) will command 76% of all UK OOH ad spend by 2031, with programmatic buying leading the charge.

The shift from location-based buying to audience-led activation means outdoor advertising can now deliver the flexibility, targeting, and measurement performance marketers demand.

At Buymedia, we believe media efficiency starts by breaking down channel silos. Integrating DOOH alongside your digital mix allows brands to eliminate ad waste and maximize cross-channel impact.

Swipe for the key highlights from the report! ➡️

When AI is paired with deep data, it doesn't replace human media strategists, it empowers them.It gives strategists the ...
03/08/2026

When AI is paired with deep data, it doesn't replace human media strategists, it empowers them.

It gives strategists the ability to analyze billions of data signals and make media planning and buying decisions backed by predictive certainty rather than unmeasured uncertainty.

Is your media team using AI to buy cheaper, or to buy smarter?

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