09/01/2023
Hello 2οΈβ£0οΈβ£2οΈβ£3οΈβ£ π As we go into our 5th year in business here at Bee Smart Digital, it's always good to reflect on what got us here..
The past 5 years have been amazing, challenging, exciting, and uncertain at times with the pandemic and its effect on Irish Tourism, (and the knock-on effect to tourism's suppliers). Luckily we have braved the storm, planned for the future, and continuously strived for our clients to help ensure their survival and growth as a business.
According to Statistica, the estimated impact of the coronavirus (COVID-19) pandemic on tourism revenue in Ireland in 2020 was almost β¬6bn π
Choosing the right digital marketing strategy and adapting it to overcome the micro & macro-economic forces, has never been so crucial. Now the tourism & hospitality sector is facing another crisis. Local businesses are encountering additional struggles with soaring inflation, the cost of energy sky rocketing, the decline in disposable income, the impact of war, the increase in VAT rate from 9% to 13.5% for the sector, national wage increases, and more.
Now is the time to plan for the future and drive your digital marketing strategy forward to overcome these obstacles π Easier said than done, right? π€
In 2020, despite the impact of the pandemic, we advised our clients to maintain their digital marketing efforts, while other businesses cut budgets and marketing activities. While many businesses suffered a great loss in revenue, our clients' revenue grew by substantial figures. The average online revenue increase for 2020 (pandemic year) vs 2019 (pre-pandemic) year was +31%. In 2021, average client revenue growth was +52% and in 2022, it was +69% π
These percentages represent the difference between five figures and six figures π°π°π°π°π°π°
If the last few years have taught us anything, it's that a Digital Marketing Strategy is important. The right marketing support is important. Stay ahead of the game at all times, plan for the worst and strive for the best.
We look forward to smashing our client targets in 2023 and revisiting our own strategies and 5 year plan. More great things to come π€
Happy New Year everyone!
Alex & Sarah π