Lucinda Grace Design

Lucinda Grace Design Beautiful branding through strategic design, led by Lucy
- Graphic & Brand Design
- Packaging Design

Have you ever fallen into a spiral of comparison in your business? I know I have, as there are are a billion graphic des...
24/01/2023

Have you ever fallen into a spiral of comparison in your business? I know I have, as there are are a billion graphic designers out there and sometimes it can feel very overwhelming.

On the days when my inner mean girl is comparing myself to others I try and refocus my thoughts...

šŸ’› My own idea of success
šŸ’› My points of difference
šŸ’› Being authentically me
šŸ’› My competitors are not my enemies
..And then I eat some chocolate šŸ˜‚

I would love to know, what do you do to combat the competitive thoughts in your mind?

Why do you want to increase brand awareness? The goal to increase your audience's awareness of your brand means they bec...
17/01/2023

Why do you want to increase brand awareness? The goal to increase your audience's awareness of your brand means they become more aware of the services & products that you offer, and therefore if a connection is made, they can become future customers.

You might know that you need better brand awareness - but you don't exactly know how to go about it. Here are 3 simple ways that every business can learn from

1. Seek Visability šŸ‘‹
Becoming visable in your marketplace does not just 'happen'. Put yourself out there, in front of your target audience. Be sure to introduce yourself, what you stand for, and how your products or services can impact your audience.

2. Build Connection ⛓
Your audience are being marketed to EVERY day. They are much more likely to buy into your product or service if they feel they RELATE to and CONNECT to your brand. Work to build a meaningful connection.

3. Inspire Transformation ā­ļø
Inspire your audience with the vision of real transformation that your business can offer them. Help them imagine how different their life would be if they buy your product / service! This will help solidify your brand in their mind.

Was this helpful? Let me know in the comments and be sure tosave this post so
you can come back to it later!

The highly anticipated Pantone Colour of the Year 2023 was announced as Viva Magenta šŸ”„ I love how brave and fearless thi...
15/01/2023

The highly anticipated Pantone Colour of the Year 2023 was announced as Viva Magenta šŸ”„ I love how brave and fearless this colour is, and it certainly gives me all the empowering vibes!!

This bold pinkish-red offers a burst of energy and optimism that could be ideal for your upcoming design and print projects. Yay or nay?

Hey guys, if you are curious about what I do, I thought I would let you know how you can work with me. Swipe across to s...
11/01/2023

Hey guys, if you are curious about what I do, I thought I would let you know how you can work with me. Swipe across to see all of the options.

My specialty is curating transformative graphic and brand design for business owners so they can level up their brand identity.

1. Essentials Brand Design
For the business owner who is starting out with a smaller budget but still desires to start with strong foundations for a strong visual brand identity.

2. Complete Brand Design
For the business owner who is serious about building a strong brand identity, curated strategically and including a complete suite of graphic assets to give you all the brand identity tools you need to grow your business.

3. Professional Graphic Design
For the business owner who is fed up of DIY graphic design or simply not enough time! You can hire me for project by project basis, so that you can use your time to focus on running your business.

4. VIP Design Days
For the business owner who is in need of graphic design transformation for a specific project or two. Hire me as your in house designer for full or half day! Design days can be booked in advance and ensure focused time on your design needs.

Fancy a chat? DM me now with the project that you'd like to level up.

Check out this link to view website or book a chat: www.lucindagrace.com/links

Your business brand is not just your logo it is EVERYTHING. It is your Vision for changing peoples lives, your foundatio...
10/01/2023

Your business brand is not just your logo it is EVERYTHING. It is your Vision for changing peoples lives, your foundational values that push you to show up each day, your authentic voice and of course the VISUALS.

This is the difference between brand strategy & simple design. Strategy takes a deep dive into vital elements of a successful brand.

Swipe across & learn more āž”ļø

Interested to learn more about strategic design? Check out www.lucindagrace.com/links visit my website or book a free call with me!

I’m sure I’m not alone in this - I too often struggle to follow through a dream, a vision, of finish a task... with the ...
08/01/2023

I’m sure I’m not alone in this - I too often struggle to follow through a dream, a vision, of finish a task... with the lofty ambition of perfection?

I like things to be organised, visually pleasing, and everything in their place. So when something that I do isn’t perfect - it does annoy me. So much so, that this can become a downfall. In the past I haven’t launched the product, uploaded the post etc….all because it’s not perfect!

If we are not careful, perfection can hold us back. I’m so proud that I stumbled forward in a few areas of my life in spite of not having everything right.

If I hadn’t - I wouldn’t have seen the immense progress I’ve made, and OH HOW MUCH I WOULD HAVE MISSED OUT ON!

Don’t let your next opportunity for progress pass you by. Embrace progress, not perfection.

ps.
I think I may have to make a wall print for my studio to remind me. (In pink for me obvs!) I'll print a few extra so if anyone on here wants some wall inso with this quote just DM me x

Yay! I don’t know about you guys but now that 2022 is wrapped, I’m totally and utterly ready to start a new day, and a n...
06/01/2023

Yay! I don’t know about you guys but now that 2022 is wrapped, I’m totally and utterly ready to start a new day, and a new chapter in 2023 for both my business and personal life. Reboot. Refresh. Realign. Reimagine how I do life and business. I’m currently spending time dreaming and making plans... Eeeeek!Ā If there is anything specific you'd like to learn / know more about in the world of brand design and graphic design, I'm all ears!

I’m grateful for a peaceful and restful Christmas and new year with my family, cosy time by the fire, watching Emily in Paris, and some nice walks which gave me opportunity to refresh my vision and reboot. Anyone else enjoying the opportunity to realign priorities?

Strong brands create a strong impact!Swipe āž”ļø across to see what you can do today to strengthen your brand now šŸ’ŖKeep you...
04/01/2023

Strong brands create a strong impact!

Swipe āž”ļø across to see what you can do today to strengthen your brand now šŸ’Ŗ

Keep yourself accountable and comment which one you will action first to strengthen your brand?

01/01/2023

*R E V E A L * I recently created a new brand identity for Greystones & District Cancer Support. Here’s some snippets of how the brand developed and was rolled out.

Their new brand identity helps provide the tools for growing awareness of their work, and establishing a better connection with a wider audience.

I facilitated a brand clarity workshop, and created a visual identity that aligned with their values and the amazing work they do. We completed the project with some graphic design for print including bookmarks, branded stickers, and banners.

I love to work alongside organisations who make a positive impact in the world, and this was no exception. Through the experience, I met a beautiful group of kind hearted people who are doing so much good in supporting individuals and families affected by cancer.

I wanted to say a MASSIVE thank you to all my wonderful clients who I’ve worked with this year. I’ve really enjoyed gett...
31/12/2022

I wanted to say a MASSIVE thank you to all my wonderful clients who I’ve worked with this year. I’ve really enjoyed getting my side hustle business off the ground and it would not have been possible without some lovely humans behind these businesses and organisations that I’ve worked with this year.

Thank you for following along with me during 2022, and I’m excited to share more over the coming year and create more exciting projects!

Grateful x

So much of social media is a highlight reel, but today I feel a deep sadness as I've lost a friend suddenly. The kind of...
18/06/2022

So much of social media is a highlight reel, but today I feel a deep sadness as I've lost a friend suddenly. The kind of friend who even though I don't see often, she has brightened up my life forever by simply being in it.

In our Irish language, 'TÔ brón orm' quite literally means, 'I have sadness upon me.' Death, and its impact is so final and permanent... but what I feel today is not permanent. Sadness can and will be lifted.

Sadness is an emotion that can come on any of us, depending where we are on this rollercoaster journey of life. We can experience sadness even on 'normal' days even when nothing life altering happens.

It's ok to be sad. Let's normalise talking about it more.

✨Courage to take the next Step✨ I am often inspired by couragous business owners and entrepreneurs taking a leap of new ...
25/05/2022

✨Courage to take the next Step✨ I am often inspired by couragous business owners and entrepreneurs taking a leap of new beginnings in their business, whether it's a new venture or levelling up their current business.

It is an act of courage, in any part of life to take the next step in order to pursue growth, even when you don't know what the outcome of journey may bring.

This past week has brought more than a few new beginnings for me! Some are exciting and some are really really tough.

If you are ready to take a next step, in life, in work, in business, in family, in wellbeing... Whatever you are facing in case you need a nudge in the right direction, as I do.

Be courageous. Chase your dreams.

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Greystones

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