Fitt Digital

Fitt Digital F**t Digital provides a range of Ditial Marketing services, specifically designed to help scale your business. Located in Kilkenny, Ireland.

Business Owners 🚨If you're running Facebook lead gen ads, it's crucial to understand your attribution model. Attribution...
29/07/2024

Business Owners 🚨

If you're running Facebook lead gen ads, it's crucial to understand your attribution model. Attribution models determine how credit for conversions is assigned to different touchpoints.

🔍 View-through attribution gives credit for conversions to ads that were seen but not clicked, which can inflate perceived ad performance.

👆 Click-through attribution assigns credit only when the ad is clicked, providing a clearer picture of your ad's direct impact—especially useful if you don't have a robust CRM or attribution system.

🚀 If you're using a combination of Facebook and Google ads or any other advertising platform, you will likely benefit more from a click-through attribution model. Without an alternative attribution system, both platforms could attribute conversions to the same individual leads, resulting in a lower CPL than your actual CPL.

✅ To check and adjust your attribution model, head to your Facebook Ads Manager, navigate to the 'Settings' tab, and review your attribution settings. Ensure you're getting the most accurate insights for your campaigns!

Google Search Ads 🧐 The lazy but genius ads platform. This is a joke but it's also kind of TRUE! Why? Because Google sea...
03/07/2023

Google Search Ads 🧐 The lazy but genius ads platform. This is a joke but it's also kind of TRUE! Why? Because Google search ads will literally show your product/service to people who are already actively looking for what you have to offer! It takes out so many stages of the journey. What is more, Google ads will allow you to pick your own budget and will only charge you when someone clicks on your ad landing on your website. 💸

Sounds too good to be true right? Not quite. Someone clicking through on your ads does not necessarily mean you will make a sale from them, BUT it's an excellent first step! A lot of variables go into running a successful Google Ad campaign, especially today when the online space is so competitive. So how can you make sure your ads are successful? Continuously test and optimise your headlines, keywords, ad copy, images, site extensions, landing page experience, audiences and the list goes on. Not to mention updating your ad schedule, negative keyword lists and ads. And also don't forget to spy on competitors' ad spaces and look at your auction insights to see how you are performing against them and find your areas to improve.

Simple right? 😂

Comment below what you struggle with the most in Google Ads. I would love to know!!

Meta Ads 💭 Should you be using them? What objective should I use? How much money should you be spending?It Depends 💁‍♀️I...
30/06/2023

Meta Ads 💭 Should you be using them? What objective should I use? How much money should you be spending?
It Depends 💁‍♀️

Its a boring answer but it's the only correct answer. You need to consider what stage your business is at, what are your expectations, how much finances you have to invest and what are you offering. Meta ads CAN be used at any stage of the business BUT different strategies will apply

New business? Use Meta ads to build brand awareness and get people familiar with your brand name. Established business with lots of customers? You can still continue to build brand awareness but you might also consider retargeting ads, and connecting with people who viewed specific pages of your website but did not purchase.

It is important to think about BOTH the long-term and short-term when advertising on Meta. Don't burn all of your budget trying to make quick easy sales. Build an advertising strategy don't just post ads.

What are your thoughts? I'd love to know 😊

#

Would you prefer a lot of followers OR a lot of customers 🤔Social media is a great tool for connecting with your audienc...
23/01/2023

Would you prefer a lot of followers OR a lot of customers 🤔

Social media is a great tool for connecting with your audience and growing your business, but it can be easy to get sucked into chasing followers rather than customers.

Sharing quality content is important for building a community that is likely to convert into paying customers ✅ It is also important because it helps you to build strong relationships and trust.

But social media can be used for more than creating content & connections. There are other ways to use the platforms to get more customers. How? 🤯

Lead Generation Ads 🧲

Lead generation ads allow you to reach large audiences that are likely to be interested in your service. How? Through creating quality ads that showcase your service, and with the right targeting strategy.

Advertising on social media is a powerful tool for many reasons. Because it is a visual platform, it is also great for building brand awareness. 🔎

Make the most of your social media platform by using it for high-quality content & use their powerful advertising platforms.

Not sure where to start? Check out my previous post for loads of hints & tips and be sure to follow for more to come. 🙌🏼

⚡️ Top Trends To Expect In 2023 ⚡️As you know the digital landscape changes quickly and it is important to keep up to da...
03/01/2023

⚡️ Top Trends To Expect In 2023 ⚡️

As you know the digital landscape changes quickly and it is important to keep up to date and adapt quickly! But we have you covered. Here are some trends to be aware of and prepare for in 2023 🙌🏼

📹 Short-form video content will be optimised. Be prepared to adapt your videos to be short and snappy. Get the point out there quickly and continue pumping them out 😊

🔎 Social Media will be used more for research. Consumers will use platforms to research products and reach out to brands for more information. It will also become more of a customer service tool, so be sure to keep a consistent up-to-date content strategy and reply to enquiries quickly.

🤳🏽 Native ads will become more popular. These are ads that are designed to look like organic content. Consumers are becoming more aware of ads on their phones and creating native ads encourages engagement.

📲 Mobile optimisation will become more important on all platforms. When creating content 4:5 or 9:16 should be used to use as much of a mobile screen as possible. Make sure your website is mobile-friendly with a good UX.

Make sure to put these tips into action and follow for more tips to dominate 2023 🚀

🚨 Do this one thing to improve the performance of ANY advertisement 🚨What am I talking about? Optimising your landing pa...
28/11/2022

🚨 Do this one thing to improve the performance of ANY advertisement 🚨

What am I talking about? Optimising your landing page.

Your landing page is the page that you direct traffic to from your advertisements. THIS page will either encourage your audience to make a purchase or lose you the sale.

WHY? When you are advertising, you are paying a lot of money to direct people to this landing page. Without a GREAT landing page, you may be wasting money directing people to your website but not making the sales you hoped for 💸

There are a lot of factors to consider when optimising a landing page.

Does it tie in well with the advertisement?
Is it clear and concise?
Is there a clear call to action?
Does it provide all the relevant information?
Is it appealing to look at?
Is it easy to navigate?
Does it load quickly?
Is it easy to make a purchase?

Check out these 2 examples of a great landing page VS a poor landing page.

Make sure your landing page is optimised and continuously improve them to improve your ads performance and increase sales 💰

Did you find this useful?

Follow for regular advertising hints and tips 🤩

Marketing Myths Busted ❌"Quality products and services will sell themselves"Controversial but let me explain why this is...
04/11/2022

Marketing Myths Busted ❌

"Quality products and services will sell themselves"

Controversial but let me explain why this is a myth. Producing high quality products/services simply is not enough to make you stand out and sell 💸

Why? There are THOUSANDS of businesses with high quality products that do not succeed because they are not reaching the right people. You cannot sell unless your audience knows and trusts you 🤍

You have to be able to stand out in a busy market, this is where advertising is critical. With so much competition, making your brand stand out and be noticed is so important!

A strong advertising campaign can target audiences at various stage of the customer journey, converting viewers to paying customers 🤩

So if you have been considering advertising your brands, get started today!

Follow for helpful hints and tips ✔️

Can being negative be a good thing? 🫢YES, when it comes to marketing your business it actually can.. let me explain why....
19/10/2022

Can being negative be a good thing? 🫢
YES, when it comes to marketing your business it actually can.. let me explain why.

Have you ever heard of negativity?

Negativity bias tells us that humans pay more attention to negative statements than positive ones. So how can we use this information in a positive way?

Negative words can be used to GRAB the attention of our audience so that we can provide them with valuable content!
Using negative words in your copy can make your content more memorable & therefore more valuable. 🙌🏼

Check out some examples of negative words that can be used to grab attention.

Give this a try in your industry👏🏼

Follow for more tips and tricks to captivate your audience🤩

Do you struggle to create consistent social media posts? 🧐If so then identifying your content pillars will really help. ...
17/10/2022

Do you struggle to create consistent social media posts? 🧐

If so then identifying your content pillars will really help. Content pillars are topics/themes that you choose to post about that will be of interest to your audience!

Having clear content pillars will also help create variety with your posts, giving your audience as much value as possible.

Don't have clear content pillar set out? No problem, just copy the content pillars here and make them unique for your business 🙌🏻

Save this post and use it to create a batch of content that you can pre-schedule for the week ahead 🤗

Follow for hints and tips around social media & advertising ✅

Should you be posting picture ads or video ads?Recent statistics showed that video ads generate 480% more clicks than im...
22/09/2022

Should you be posting picture ads or video ads?

Recent statistics showed that video ads generate 480% more clicks than image ads. But does this mean you should stick to posting video ads? NO!

Why not?

Some audiences will prefer pictures to videos, so it is important to cater for both. A higher click-through rate does not necessarily mean those clicks will convert to sales. 📹

ALWAYS split-test your creatives against each other. Use a combination of pictures, videos and carousals and optimise for ads with most conversations 💸

Image ads can be a great way to show your product to your audience quickly and efficiently. Remember when using picture ads using high-quality images is key, and using colour to grab your audience's attention can work really well. 🌈

Video ads can work great, allowing you to tell a story and share your brand message. When creating video ads, make sure to get the point across fast to captivate your audience to continue watching. 👀

At the moment, more organic-looking video ads are working well, so keep this in mind when creating your ads. Utilise your happy customers and gather UGC to use. 💁‍♀️

Did you find this useful?
Follow for advertising hints and tips.

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Kilkenny

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 7pm
Friday 8am - 7pm

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