Back Office Marketing

Back Office Marketing Back Office Marketing provides marketing services for hospitality and tourism businesses in Ireland.

Your customers have more choice than ever... so why do they choose your business over someone else's? 🤔It might not be y...
03/08/2026

Your customers have more choice than ever... so why do they choose your business over someone else's? 🤔

It might not be your prices.

From first impressions and online reviews to storytelling, consistency and community, there are so many factors that influence buying decisions.

In our latest blog, Helen shares some of the biggest reasons customers choose one local business over another - and how you can use them to help your business stand out.

Read the full blog here: https://bit.ly/4vZOo20

🎃 Is your business ready for Púca Festival 2026?It might feel like October is still a long way off, but now is exactly t...
20/07/2026

🎃 Is your business ready for Púca Festival 2026?

It might feel like October is still a long way off, but now is exactly the right time to start planning your marketing strategy. Every year, Púca Festival brings thousands of visitors to Trim and the Boyne Valley, creating a fantastic opportunity for local hotels, B&Bs, restaurants, cafés, pubs and tourism businesses.

The businesses that benefit most are the ones that plan ahead - creating seasonal offers, updating their websites, building excitement on social media and making it easy for visitors to choose them when they're booking their trip.

In our latest blog, we've shared practical marketing tips to help your business make the most of Púca Festival 2026, while also looking at how you can build a strategy around other local events throughout the year.

👉 Read the full blog and start planning your festival marketing today: https://bit.ly/4wsxb1U

A big congratulations to everyone at Donegans Pub Collon on the opening of their new coffee dock, Bean & Gone! 🎉☕ Helen ...
15/07/2026

A big congratulations to everyone at Donegans Pub Collon on the opening of their new coffee dock, Bean & Gone! 🎉☕

Helen popped in during the week to give it a try, and it's safe to say it gets our seal of approval! 👌

Wishing the team every success with their exciting new venture. If you're passing through Collon, be sure to call in for a coffee and support local! 💙

Could your marketing be holding your business back without you even realising it? 🤔 You might have a fantastic product o...
09/07/2026

Could your marketing be holding your business back without you even realising it? 🤔

You might have a fantastic product or deliver exceptional customer service, but if your online presence isn't making the right first impression, you could be losing potential customers before they ever get in touch.

In our latest blog, we explore some of the most common marketing mistakes we see businesses making and share simple, practical ways to improve your visibility, build trust, and attract more customers.

Whether you're a small business owner or just looking to refresh your marketing, it's well worth a read.

📖 Read the full blog on our website: https://bit.ly/4y9VraD

💭 Looking back at the photos from County Meath Chamber Business Showcase got us thinking...In a world that's so focused ...
30/06/2026

💭 Looking back at the photos from County Meath Chamber Business Showcase got us thinking...

In a world that's so focused on digital marketing, it's easy to forget the value of showing up in person.

Networking isn't just about making sales - it's about building relationships, having meaningful conversations, and becoming part of your local business community. Those connections can lead to opportunities long after the event is over.

As marketers, we know the importance of a strong online presence. But when you combine that with face-to-face networking, that's where real business growth happens.

If you're wondering whether networking events are worth your time, we've shared our thoughts in our latest blog.

👉 Read it here: https://bit.ly/4w9lzR0

We had a fantastic time yesterday at the County Meath Chamber Business Showcase! 👏🏼 It was a real celebration of busines...
18/06/2026

We had a fantastic time yesterday at the County Meath Chamber Business Showcase! 👏🏼

It was a real celebration of business, connection, and opportunity, bringing together so many inspiring local businesses and professionals under one roof.

The event featured some excellent panel discussions and presentations, with valuable insights shared across a range of topics. It was great to see such engagement and enthusiasm from everyone involved.

Helen was delighted to be part of the B2B Business Advice Clinics, where she had the opportunity to offer advice and guidance on all things marketing, and connect with businesses looking to strengthen their marketing strategies.

A huge thank you to Meath Chamber for organising such a successful event. We’re already looking forward to the next one!

Meath County Council CityNorth Hotel & Conference Centre

Another great evening working at the Cavan Women in Business Network - CWBN event on Wednesday night at Farnham Estate S...
12/06/2026

Another great evening working at the Cavan Women in Business Network - CWBN event on Wednesday night at Farnham Estate Spa And Golf Resort alongside Sheila Marie Rooney Photography, Margaret McKeon of Extensive PR and Susan, Ruth and Fiona of Local Enterprise Office - Cavan.

These events are always a great opportunity to connect with other business owners from across the county, as well as highlighting the fantastic supports available from Local Enterprise Office Cavan.

🤖 AI in Marketing: Help or Hidden Risk?AI is changing the way businesses create content - but is it always the right fit...
08/06/2026

🤖 AI in Marketing: Help or Hidden Risk?

AI is changing the way businesses create content - but is it always the right fit for your brand?

In our latest blog, we explore the pros and cons of using AI in marketing, including saving time, sparking ideas, and improving efficiency - alongside the risks of losing authenticity, sounding generic, or damaging your brand voice.

We also look at why real human connection still matters more than ever in today’s digital world.

👉 Read the full blog here: https://bit.ly/4x8TI4O

Great to be part of the launch of the Navan Midsummer Festival at The Central on Tuesday evening 🌞 A fantastic showcase ...
22/05/2026

Great to be part of the launch of the Navan Midsummer Festival at The Central on Tuesday evening 🌞

A fantastic showcase of what’s to come as Navan gears up for a vibrant weekend of culture and community events from June 18th - June 21st!

Everyone mark their calendars because it is a weekend not to be missed! 👏🏼

Check out the full list of events here: https://bit.ly/49sjI0M

Discover Boyne Valley Ireland's Ancient East Senator Linda Nelson Murray County Meath Chamber Meath County Council Cllr John Duffy The Central Navan

AI isn’t here to replace marketers 👀It’s changing how marketing gets done - automating tasks, speeding up content creati...
15/05/2026

AI isn’t here to replace marketers 👀

It’s changing how marketing gets done - automating tasks, speeding up content creation, and improving data analysis.

But instead of replacing people, it’s raising expectations for strategy, creativity, and ex*****on.

If you’re looking to improve your marketing results and make AI actually work for your business, get in touch - we can help 💬

https://bit.ly/4kkJmXX

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Thursday 9am - 5pm
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