18/08/2026
Black Friday is Friday 27 November. That's 14 weeks from today.
Here's the uncomfortable bit: most of what goes wrong at peak was decided in August. Stock ordered too late. A packaging change made in October that nobody tested. A fulfillment conversation started in November, when every good partner is already full.
So we've written the whole thing out - 14 weeks, week by week, for Irish eCommerce brands.
The short version:
→ Weeks 14–12 decide (forecast, stock, capacity, packaging)
→ Weeks 11–9 commit (lock orders, test under load, publish your cut-off)
→ Weeks 8–6 lock down (stock in early, dress rehearsal, freeze changes mid-October)
→ Weeks 5–2 ready (carrier cut-offs, the 1 Nov customs change, returns plan)
→ Week 1 execute - and leave the system alone
Peak rewards the boring stuff. Order early, receive properly, and promise what you can actually keep.
Full plan - link in bio.
You chill. We fulfil. 🍀