Good as Gold

Good as Gold Creative agency specialising in digital. We provide our clients with the foundations necessary to build and maintain a successful digital brand and business.

https://twitter.com/Goodasgold_ie https://www.instagram.com/goodasgold_ie/

Good as Gold is a digital design and strategy company founded by business partners; Danielle O'Connell and Lauren Higgs. We work with companies looking to create a brand that genuinely speaks to their customer demographic, covering all touching points from brand identity and website design to social media strategy and SEO.

09/02/2026

Finalists in two categories for .awards this year. Here’s a photo of us at another awards ceremony just after we won to give you an idea of how it could look in March.

Small agency of the year 🏆
Best in Social 🏆

30/01/2026

What do we mean when we say “curated brand visuals”?

Hard working professional photography in combination with organic storytelling content. In the age of over saturation of content, there is still such value in a hard working, art directed shoot. A shoot curated as a visual expression of the brand. Not just fodder for social media, but language for marketing materials.

23/01/2026

Do you really care about the future of design? Do you really care??

Join Danielle () and her panel of next generation designers at the Design Leader’s Conference next Thursday. Ask your burning questions. Find out instead of making assumptions.

All the info:

See you at the Lighthouse.

27/12/2025

We use social as a vehicle (sorry...) to connect people with brands that align with their values and who they are. BYD IS MINE was a creative concept we delivered for BYD in 2025 to bring real BYD drivers forward to tell their stories. It's those human details that make us feel, that matter. It's not always possible to execute big shoots, but it's vital to look for opportunities to try new things, and spotlight new perspectives. Thanks to BYD for the trust to try something new.

10/12/2025

What if instead of narrowing ideas, we widened them?

What if we trusted the spark clients already have and trusted the agencies beside us to help make the ideas bigger?
That was the energy in PHD London yesterday, where we were invited to run a Creative Idea Lab for Benecol UK & Ireland with , , Global Media and the PHD team.

Open minds, shared ambition, and a great start to the year. Create, don’t compete.

26/11/2025

Supporting local doesn’t just mean buying local.

We welcomed 6th year students from the other week, tasking some of our team to chat for a few mins each.

Really interesting takes - useful, relatable, and insightful. No surprises there. Well done , .jaq & 👏

Thanks CCM for visiting, best of luck in whatever the future holds.

21/11/2025

Something we love about design is that it’s all about creativity. And joy. And yes, creativity can be a serious business — but business can be seriously creative too. The IDI really get that.

This is one we always look forward to, an opportunity to let the hair down and celebrate alongside the industry. It’s a great way to honour Irish design, but also to remember that joy and play are what move the industry forward.

Here’s to more of it.

13/11/2025

We’ve been working with these last few months on their social media campaigns and are seeing great success across the board already. The latest recruitment campaign has allowed us to team up with the brilliant crew at , who are leading the creative approach. Coming to the table with a collaborative, open mind has put into action that favourite phrase of ours, create don’t compete. There will be lots more to share over the coming weeks but for now, we’re looking forward to what’s ahead.

If you’re looking towards a creative future, get yourself to the IADT Open Day on 22nd November. You can register online at IADT.ie/openday.

24/10/2025

Looking forward to another great night celebrating the finest in Irish design.

Shortlisted for design for social for and

Shortlisted for branding systems for Finsbury Infrastructure

23/10/2025

We wrote a brief for ICAD Upstarts and got to see the concepts brought to life last week. It was deadly. Every idea was wildly different, proof that creative initiatives like this spark the kind of fresh thinking the world needs.

AI’s got nothing on the next generation.

Our ICAD journey goes way back. Danielle mentored Davin (now part of our team!) through the programme a few years ago, and he was hired after completing it. Real proof that this initiative genuinely bridges upcoming creatives with the industry.

08/10/2025

A little bit about Grace.

If you’ve worked on a project with us over the last two years, you’ll know how integral she is to keeping us all on track but her role as Head of Creative Ops & People is a lot more than just project management. Grace sits at the intersection of people, projects, and process. She holds space for the human side of our creative work and genuinely makes the everyday experience at Good as Gold better for everyone.

Aside from all that, she’s a powerhouse of culture, creativity, and craic and we couldn’t be more honoured that she chooses to spend a large chunk of her time with us.

Address

CLERMONT SCREEN HUB
Rathnew
A67X566

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+35312873712

Website

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Our Story So Far...

Good as Gold is a digital design and strategy company founded by business partners; Danielle O'Connell and Lauren Higgs in 2015.

We work with companies looking to create a brand that genuinely speaks to their customer demographic, covering all touching points from brand identity and website design to social media strategy and SEO. We provide our clients with the foundations necessary to build and maintain a successful digital brand and business.

Danielle and Lauren originally came together over a passion for excellent client relationships, transparency and creativity. They have spent the past number of years working with a wide range of clients in all sorts of industries - from fashion and beauty to food and venues.

In 2016, Good as Gold were listed in the Sunday Business Post’s top 100 start-ups and over the past two years, have worked with a range of upcoming and exciting Irish businesses. In Sept 2017, Higgs and O’Connell co-hosted the first Founder Friday in their native Greystones, a monthly initiative sponsored by Bank of Ireland, where they live audience interview industry leaders and entrepreneurs.