StoryLab

28/08/2026

StoryLab was thrilled to once again collaborate with a fantastic local company Lough Gill Brewery to communicate a significant €500,000 investment in their base at Cleveragh in Sligo.

The investment forms part of the company’s long-term growth strategy and includes funding from Sligo Leader and Fáilte Ireland.

Read the full story here: https://businessplus.ie/news/lough-gill-sustainability-tourism-projects-1/

StoryLab is proud to support local companies and we look forward to hearing more from Lough Gill Brewery as it continues to grow its tourist offering.

12/08/2026

We’ve been delighted to work with CeADAR Ireland’s national centre for applied AI, since 2019.

Our most recent communication for CeADAR was the announcement of its new Prompt Engineering for You programme, which has featured in outlets nationwide in recent days, including Silicon Republic, Irish Tech News and others.

The programme, which is fully funded, aims to help professionals learn and develop practical skills to use generative AI effectively, safely and responsibly at work.

StoryLab works with clients to identify their stories, develop their messages and bring them to the attention of the right audiences through PR and media relations.

You can read the full Silicon Republic story here 👇
https://www.siliconrepublic.com/careers/ceadar-develop-prompt-engineering-skills-fully-funded-course-education

07/08/2026

Be ready when the media come calling!

A well-prepared spokesperson can build confidence, protect an organisation’s reputation and make sure its message is heard. An unprepared interview can do the opposite. Building confidence in your brand and protecting your organisation’s reputation are vital in business. A well-prepared spokesperson or company representative can make sure you stay in control and share your message.

StoryMaster is our convenient, practical, and hands-on media training workshop is designed to help business leaders, spokespeople and senior teams communicate with confidence in any situation.

For years, we have supported clients in preparing for television, radio and phone interviews as well as helping them prepared for public speaking or presenting at conferences and other large events.

Find out how StoryLab can help you become media-ready at https://www.storylab.ie/media-training-2/

04/08/2026

We teamed up with Meaghers Pharmacy Group recently to deliver a successful PR plan for their unique wellness village at the 2026 Bord Bia Bloom festival.

The StoryLab team provided a detailed PR campaign in the lead up to the event, continuing to build on the Meaghers brand and providing information and insights into the new wellness village at the festival, which took place on the June Bank Holiday weekend.

From strategic press releases, pitching to media outlets nationwide and providing PR support to the Meaghers team from start to finish, we were delighted to work on this exciting project with them.

For more on this story, check out our newsletter - https://www.storylab.ie/bloom/

02/08/2026

Storytelling through video is one of the most powerful ways to connect.

From snappy social clips and full-length brand videos, we help clients create story-first content that resonates. Our approach combines journalistic sharpness with strong visual direction.

🎥 Learn more: https://www.storylab.ie/storytelling-services/

06/07/2026

StoryLab 🤝 SIS Pitches

Irish company SIS Pitches’ advanced sports pitch technology is currently in action at this year’s World Cup in USA, Canada & Mexico.

StoryLab is proud to have worked with SIS Pitches on numerous campaigns and projects since 2015 - including previous World Cups - and the global leader in sports surfaces engaged with us again to create a PR Campaign in Ireland to coincide with the start of the tournament, the largest ever since it started in 1930.

Although we are only moving out of the group stages of our PR campaign for this World Cup, we have already gained some fantastic coverage all across the country from national media such as RTE, the Irish Examiner and Business Plus to a range of local media.

We look forward to continuing to work with SIS Pitches until the World Cup Final - which will be hosted on a SIS Pitches surface!

Read more 👉 https://www.storylab.ie/worldcup/

17/06/2026

Leitrim wants you! We are delighted to have worked on a lovely campaign for Leitrim County Council called Most Definitely Leitrim. Look out for the video stories over the next few weeks featuring really great people (some well known!) as they discuss remote working, restoring old properties and spending time in this magical county. More details over at https://loom.ly/EXM13bY

15/06/2026

✨ A valuable six months of learning and growth. ✨

We would like to congratulate our Managing Director, Martha Kearns, who recently completed the Going for Growth programme. 🥳

Over the past six months, Martha has worked alongside an inspiring group of ambitious business leaders, gaining fresh insights, strategic focus, and valuable perspectives that will help shape StoryLab's future.
Congratulations to everyone involved, and thank you to the Going for Growth team, KPMG Ireland, Enterprise Ireland, and Lead Entrepreneur Tara Beattie for creating such a valuable programme.

11/06/2026

Leitrim has a new waterpark and people are absolutely loving it! https://www.independent.ie/county/leitrim/new-waterpark-in-county-leitrim-aims-to-boost-countys-outdoor-tourism-appeal/a/155211181.html

It is hoped that the opening of a new waterpark in County Leitrim will strengthen the county’s reputation as an outdoor destination.

03/04/2026

Happy Easter from everyone at StoryLab! Enjoy the long weekend and an Easter egg - or two! 🐣