09/10/2026
I’m going to say something, and some of you are not going to like it, and some of you will be cheering.
Stop using AI to create social media images.
Now, that’s quite a broad statement.
What I should say is stop using AI the same way everybody else is using AI to create social media images.
You know the ones I’m talking about. You can spot them a mile away!
Get smarter with how you use AI.
The trick is using AI but not making it immediately obvious that you’ve used AI.
Start getting better with your prompts. Feed your AI tool your brand colours, your logo, your font styles and examples of content you have created previously.
Give it context. Show it what your brand looks and feels like.
Because here’s the thing. If we’re all using AI to create the same style of images, how are we supposed to stand out from our competitors?
And let’s not forget, there’s a growing amount of pushback from consumers when it comes to AI-generated content.
For some, it feels like lazy marketing. And when everything starts to look the same, where’s the personality? Where’s the authenticity?
AI should be helping you create better marketing, not making your marketing look like everybody else’s.
So let’s get clever about how we use AI.
If you need any help with that, get in touch.