10/07/2017
***A few tips for all of your B2B businesses out there***
1. Engage with your customers on social media
I know that this sounds pretty straight forward but it is the fundamental rule for having your business on Social Media. Engage with other businesses in your area and get involved in the conversation. The more you engage online the more benefit Social Media will be to your business. I do understand this takes time but in order to get the most benefit it's essential!
2. Use social media for content promotion
Creating interesting content, whether it comes in form of videos, photos, or writing, helps educate your audience on the inner workings of your company; showcase your products or services in a broader context; and tell your brand’s story in fun, unexpected ways.
3. Monitor your competitors
Social media listening is a good way to keep track of public-facing information your competitors share with their follower-especially if your target audiences overlap. Since you may be chasing the same leads, it’s important to be aware of your competition’s value proposition. Tuning in to their social media channels is a good way to determine the areas of expertise your competitors are highlighting with the content they share, and see how your company stacks up.
4. Drive traffic to your website
Including a URL to your organisation’s official website is an essential step to a properly completed social media profile. The web address should be in a visible spot, ideally in your bio description or the About Me section.
5. Improve the brand’s search engine ranking
With Google’s most recent algorithm update, social shares now have a big influence on your page rank. This means promoting content on social media helps increase your page’s search engine rankings, especially if the information you provide is deemed valuable and worthy of sharing by your followers.