Cian Murphy Digital Marketing

09/06/2026

Google ads hack for professional services companies. Device targeting is important.

03/06/2026

Search console reports rolling out Generative AI reports to subset of users. Irish businesses will be able to see what articles are featuring in AI overviews and AI mode.

04/05/2026

23/04/2026

When I'm onboarding Google Ads clients looking for lead gen this is the tool we use to estimate performance. It's a really handy Google Ads ROI calculator.

Tips:

1. Think about a budget. Is it a set amount for test or is it a percentage of turnover to help you expand or get started.
2. Input your Google Ads agency management fee in there.
3. Look at your keyword planner in Google Ads or a competitive research tool to estimate the cost per click.
4. Look at your landing page in Google Analytics, your key event sign up rate.
5. Have a good look at your previous conversations. How many people that get in touch decide to go with your service. If 10 call do 5 become customers? Work that out.
6. Think of your man services you want to advertise and how much a customer might pay you.

24/03/2026

Google March Spam Update Has started rolling out.

09/10/2025

OpenAI just dropped AgentKit — the toolkit that could make “AI agents” mainstream. Big shift from prompt engineering to agent engineering.

13/05/2024

Looking forward to speaking at the Dublin Tech Summit on the importance of data for business growth.

25/07/2023

Local SEO explained -

I've developed this guide to help Irish companies with their local SEO initiatives. You need to appear in local search results to get new customers.

28/04/2020

My customised one-on-one or company seo training is perfect to help your business grow its organic initiatives and achieve a higher ROI on all your digital marketing campaigns.

My customised seo training is perfect to help your business grow its organic initiatives and achieve a higher ROI. Online training conducted via Zoom

04/09/2013

So, what should you expect from a reputable SEO Consultant?

http://www.highupmarketing.com/2013/09/what-should-you-expect-from-a-reputable-seo-consultant/