Foxy Friar Marketing

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Foxy Friar Marketing

Building brands with strategy, creativity & measurable impact.

16/03/2026

Congratulations to our winners 🥳🏆

🔵 Keep Waterford Open:

🟣 Wexford Business Boost:

Both businesses will receive €3,500 worth of marketing services from

A huge thank you to everyone who entered, we will have an email out to ye next week with a little something to say thank you for entering.

We still have four more prizes to announce. 👀
Two comments from our competition post will be selected, the tagged businesses winning €500 worth of marketing services and the commenter winning a €100 voucher for the business that they tagged.

23/02/2026

Want a chance to win a €100 voucher to spend in your favourite local business anywhere in Co. Waterford? 🛍️

Simply go to our pinned competition post on Instagram [foxyfriarmarketing] and tag them with .

While you are at it, tell us why they are great.

You can enter multiple times by tagging another business in another comment.

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Business Owners, You can win your business a marketing package worth €3,500 over at foxyfriar.com also. 👀

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Be sure to give the businesses mentioned in this video a follow to support local and Keep Waterford Open.

P.s. all employees of local businesses were told they could not select their workplace. 😅

13/02/2026

Want to win a €3,500 marketing package for your business?

Or are you not a business owner but would like to try win a €100 voucher to use at the business of your choosing just by tagging them?

Then head over to our Instagram now to see how to enter.

instagram.com/p/DUtASgTDTqd/?igsh=NHJrbjJ5cWkwMm9z

06/12/2025

The "Carousels are King" trend is taking over my feed.

You have probably seen marketing influencers posting "proof" that carousels are now outperforming reels in almost every way.

I dug into the data from late 2025 to see if we should all stop making videos.
The reality? Those influencers are right for their goals. But if you copy them blindly you might kill your growth.

Here is the nuance the screenshots leave out:

🚀 Reels are the Growth Engine
If you want new eyes on your brand, short-form video is still mathematically superior. Reels generate 2.25x more reach than static posts because they dominate the "unconnected" feed.

🤝 Carousels are the Loyalty Engine
If you want to deepen trust with existing followers, carousels win. They drive higher saves and retention. This is why established creators love them—they are perfect for nurturing the massive community they have already built.

The Real Shift
The biggest change isn't format but signal. "Sends" (shares) have overtaken likes as the primary driver for virality.
I broke down the full strategy and this new "Send Economy" in the slides.

👇 Sanity Check
Are you seeing carousels outperform reels for new reach or just engagement? Let me know in the comments.

P.s. I am open to being proven wrong on this. .

25/11/2025

STOP RUNNING META ADS! 🛑

Until you understand the new algorithm update.
The update is called Andromeda. The biggest shift is that AI now reads your content to understand context.

That means your creative strategy is your targeting strategy. Broad audiences are outperforming niche targeting because they give the machine enough room to work.
You can place multiple content types in a single ad set and the AI determines which format converts each individual before showing the ad.

But you can’t just set it and forget it. You need a proper data bridge and a high volume of creative assets to feed the beast.

If you would like any help understanding the new algorithm update just drop a comment below or send me a D.M.

11/11/2025

Swipe like you're on tinder at 1am. ⏩⏩

Ever felt like you're trying to flirt with social media algorithms but they are not getting your vibe? You are not shadow banned! She just feels like it's a one sided relationship.

Turns out it's a bit like dating, It needs a bit of understanding, attention and some good old fashioned communication.

Learn some of the algorithm's love language in the slides above.

Any other algorithm and dating similarities you can think of? Drop them below. ⬇️

Bonus points for funny comparisons. 🤣

28/10/2025

Recent statistics suggest over 85% of people who see your video content on social media will see it on mute.
(I misspoke and said 85% of users watch EVERY video on mute 🙄)

Always add captions/subtitles to your video content to appeal to this section of your audience.

It's as easy as clicking a few buttons in most apps such as 'Capcut' or 'Instagram Edits'.

17/10/2025

Stop guessing what your customers want and start
knowing. 🔎

It begins with Audience research. Use surveys interviews and data analysis to understand your audience's real needs pains and motivations.

Next, turn that insight into customer personas.
Detailed fictional profiles of your ideal clients.
These guide every marketing decision you make.

Use them to craft content that resonates, target ads with precision and build a brand people truly connect with. It's about marketing smarter not harder.

Don't forget to download the free Work-Along document in the link in bio to have a clear reference document to guide all your marketing decisions.

14/10/2025

A huge thank you to Alan and the team at South East Radio for having me yesterday morning to discuss all things Foxy Friar.
It was lovely to discuss it with someone who knew both men I named my business after.

The nerves got the better of me a little and I didn't fully explain each concept or service offered through Foxy Friar but I'm very thankful for the opportunity.

If your brand needs help with online growth or customer acquisition via creative and strategic marketing feel free to reach out on socials or email [email protected] for a free Digital Marketing Audit and a custom Proposal.

08/10/2025

🛑 Stop competing on price and start winning on value.

Know the difference between USP & UVP and make sure you have both defined for your business or brand.
Like all other foundational concepts, it will shape how you approach each post and help you reach your digital marketing goals.

DOWNLOAD OUR FREE WORK ALONG DOCUMENT FROM THE LINK IN BIO

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http://Bit.ly/FoxyFriar

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