New Reality Marketing Agency

16/11/2022

🎮🦸 It is projected that the global gaming market will grow by 70% until 2027.

Simultaneously, the ecommerce fashion industry is growing at an even faster rate.

These two are crossing paths more and more in the digital-first world. Balenciaga draped gamers in Fortnite. Louis Vuitton released a collection in homage to League of Legends.

This is no wonder, as gamers have been fond of their avatars ever since the good old World of Warcraft days.

Games like Fortnite and Roblox are aware of this and have made character customization a prime experience in their worlds.
So it’s not only about how we’re going to look like when going to the office or to a bar. We also get our coolest fits when going in to slay virtual monsters.

Image source: https://www.gamespot.com/articles/the-best-fortnite-skins-so-far/1100-6496105/

07/11/2022

🗝 Multiple recent studies show that in order to keep a brand afloat, you need a heavy anchor - purpose.

🌍 The link between consumer values and brand purpose has grown significantly in the last 8 years.
Reducing environmental harm and standing up for social issues are two of the main expectations consumers have of the businesses they buy from.

♻️ Consumers in emerging economies are among the most demanding when it comes to businesses’ environmental and social commitments - mainly due to the fact that they have witnessed first-hand how bad it can get when no attention is paid to those issues.

31/10/2022

The line separating offline and online is getting blurrier by the day. XR (extended reality) looks like a technology that smoothly blends the two and provides customers with an enriched shopping experience.

As WeAR Studio puts it “The idea lies in changing a shopping experience from a 2D model to a 3D model while changing the role of the customer from a recipient to a participant.”

About a third of SMEs plan to adopt some kind of AR/VR technology soon. The use cases have no boundaries, but among them are things like sampling (try-before-you-buy), safety trainings, virtual tours and many others.

In an IBM study almost half of Generation Z, Millennials, and Generation X say although they haven’t yet used AR to shop, they would like the chance to try it.

26/10/2022

Social distancing and stay-at-home rules catalyzed the already lightning fast growth of ecommerce. The physical place of transactions is increasingly our home. So the key question for brick and mortar stores is - how do we get consumers back to us?

There are multiple answers.

17/10/2022

Social shopping translates IRL shopping to the digital environment. Shoppers are increasingly discovering and researching products on social media - photos from others, user-generated product reviews, community discussions. Brands are taking the chance by curating engaging content that could resonate with consumers.

Close to half of younger consumers in the US use social media for product discovery. And about 40% of them won’t buy if they don’t find user-generated content available on the product page.

10/10/2022

Consumers have been increasingly shopping during so-called micro-moments. Whenever and wherever the mood strikes. With the ubiquity of devices and internet connectivity, we can buy everything - from socks to an e-scooter - everywhere - from our homes to the vast forests of the wild.

7 out of 10 shoppers buy things in a micro-moment and about a third of them do that on a weekly basis.

15/09/2022

We thought a lot about whether to showcase the agency's work over the last year. As creative people... it's not the easiest task for us, but we decided to step up and share а tiny part of what we did:

Young and striving New Reality is an agency that has the goal to position itself at the intersection of creativity, technology and business. We aim for an excellent grasp of how the accelerated digitalization in recent years has impacted our everyday lives. From remote work to automation of processe...

07/04/2022

The new reality is that you don't have to wait in line at the store.

Now it’s normal to order groceries from the comfort of your own couch and have them delivered to your home. It has become a regular thing to look at and buy clothes on your commute with few clicks on the phone.

The new reality is the way businesses connect with people. It’s how everyone of us orders, buys and basically lives their lives.

02/03/2022

21/02/2022

Check out our trend forecast report on eCommerce to find out what we mean and where we’re going with our speculations about the future of the industry.

Download the report here —>
https://newr.ie/report/new-reality-of-e-commerce-3/