Mobupps

Mobupps MobUpps operates an ad network which includes direct app-publishers and sites, a DSP integrated with

🚨 Fraud detection tells you what went wrong. Intelligence helps stop it before it does.🧠 MAFO’s Fraud Prevention Intelli...
03/09/2026

🚨 Fraud detection tells you what went wrong. Intelligence helps stop it before it does.

🧠 MAFO’s Fraud Prevention Intelligence evaluates opportunities before budget is committed, combining:

🔍 Impression-level quality scoring
🤖 AI-powered fraud risk prediction
🎯 Publisher & audience intelligence
📊 Cleaner signals for smarter optimization
🚀 Long-term performance beyond the initial conversion

👉 Swipe through to see how MAFO turns fraud prevention into a performance advantage.

🔗 Read more on how MAFO transforms fraud prevention into a competitive growth advantage : https://mobupps.com/blog/beyond-fraud-detection-how-mafos-fraud-prevention-intelligence-protects-every-marketing-dollar?utm_source=blog&utm_medium=website&utm_campaign=fraud+prevention&utm_id=product

🔓 Ready to protect every marketing dollar? Book a demo: https://mobupps.com/mafo?utm_source=blog&utm_medium=website&utm_campaign=fraud+prev

China is a huge testing ground for the future of consumer brands.From Luckin’s digital-first coffee model to CHAGEE’s re...
03/09/2026

China is a huge testing ground for the future of consumer brands.

From Luckin’s digital-first coffee model to CHAGEE’s reinvention of tea culture and HEYTEA’s transformation of beverages into lifestyle products, Chinese brands are changing how products are discovered, bought, and consumed.

🌏 Local culture can become a global asset, and as Chinese brands expand internationally, a new chapter is emerging: reverse globalization.

Mobupps explored the trends, strategies, and lessons that led to China’s beverage revolution and what they mean for brands looking to grow in China and beyond.

👉 Read the full article and discover the China growth playbook: https://mobupps.com/blog/chinas-beverage-revolution-from-local-taste-to-global-disruption?utm_source=Facebook&utm_medium=social&utm_campaign=chinabeveragerevolution

27/08/2026

🎒📚Back-to-School 2026 won’t be won by buying more impressions. It’ll be won by buying smarter.

With $128.2B spent across K-12 and college Back-to-School shopping in 2025, the opportunity is massive, but so is the competition.

And today’s shopper doesn’t follow a single path. That’s where i/RTB changes the game.

🤖 AI-powered bidding
🎯 Curated premium supply
⚡ Dynamic pricing
🔍 Supply Path Optimization
📈 Real-time auction intelligence

🔗Read the full blog and discover how i/RTB is built to help brands win Back-to-School 2026 : https://mobupps.com/blog/winning-back-to-school-2026-how-smarter-programmatic-advertising-will-define-retail-success-in-the-us?utm_source=blog&utm_medium=website&utm_campaign=backtoschool&utm_id=product

👉 Book a demo today : https://mobupps.com/irtb?utm_source=blog&utm_medium=website&utm_campaign=backtoschool&utm_id=product

Bogotá’s growth story is being shaped by bold ideas, strong communities, and the people building what’s next. 🇨🇴On Septe...
27/08/2026

Bogotá’s growth story is being shaped by bold ideas, strong communities, and the people building what’s next. 🇨🇴

On September 17, we’re bringing together an exclusive group of growth and mobile marketing leaders for Growth Masterminds Bogotá - a space for meaningful conversations, shared experiences, and genuine connections.

No presentations. No pitches. Just great people, great conversations, food, drinks, and the opportunity to strengthen the growth community in Colombia.

Looking forward to joining forces with Alberto Nicolás Casado and Carolina Tafernaberri from the Mobupps team, alongside Singular, Insider One, and Awtana, to make this evening happen.

📍 Bombay Rooftop, Bogotá
🗓️ September 17, 2026 | 6:30–9:30 PM
🎟️ By invitation only

If you’re shaping the future of growth in Colombia, we’d love to have you in the room. Reserve your spot: https://hubs.li/Q04vrVLg0

26/08/2026

NFL season = a three-week battle for high-value depositors. 🏈

As competition increases across 21 states, simply increasing spend isn't enough.
The smarter approach is knowing who is most likely to deposit again and allocating spend accordingly.

That's where MAFO comes in. By evaluating depositor value and retention likelihood at the state level, we can optimize toward first-time deposits while protecting budgets with multi-layer fraud screening.

The goal? $250 CPD ➡️ 125% D7 ROAS ➡️ 400 deposits/day at scale.

Watch the video to see how the strategy works and learn about our limited Opening Season Pricing: https://youtu.be/SiKx817_gyA

🚀 Mobupps is HIRING!We are expanding our global team and looking for talented people to join us in multiple departments ...
21/08/2026

🚀 Mobupps is HIRING!

We are expanding our global team and looking for talented people to join us in multiple departments worldwide.

Open positions:
♦️ Sales Development Representative – LATAM
🔶 Director of Web Direction – North America
🔷 Sales Development Representative – Global
♦️ RTB Account Manager – Global
🔶 CPS Account Manager – EU + CIS
🔷 RTB CTV Manager – Global
♦️ Data Scientist – Israel
🔶 Senior Bookkeeper – Israel
🔷 Sales Manager – EU

If you’re ready for your next career step in a leading adtech company, we’d love to hear from you.

👉 Apply now: [email protected]

🎒📚 Back-to-School 2026 is already moving fast, and the smartest brands won’t be waiting for August to compete.With $39.4...
20/08/2026

🎒📚 Back-to-School 2026 is already moving fast, and the smartest brands won’t be waiting for August to compete.

With $39.4B spent on K-12 shopping and $88.8B on college shopping in 2025, the opportunity is massive. But today’s shopper doesn’t follow a single-screen journey. That means winning the season requires more than reach. It requires smarter programmatic ex*****on.

i/RTB brings it together with:

🎯 Curated premium supply across CTV, mobile, web & OEM
🤖 AI-powered auction intelligence that evaluates every impression in real time
🔍 Supply Path Optimization for cleaner, more transparent media buying

🔗 Read the full blog and discover how i/RTB is built to help brands win Back-to-School 2026 : https://mobupps.com/blog/winning-back-to-school-2026-how-smarter-programmatic-advertising-will-define-retail-success-in-the-us?utm_source=blog&utm_medium=website&utm_campaign=backtoschool&utm_id=product
👉 Book a demo today : https://mobupps.com/irtb?utm_source=blog&utm_medium=website&utm_campaign=backtoschool&utm_id=product

📊More data doesn’t automatically mean better decisions. Better intelligence does.Meet the core capabilities behind Echo ...
20/08/2026

📊More data doesn’t automatically mean better decisions. Better intelligence does.

Meet the core capabilities behind Echo AI:
🔹Cross-device signal unification
🔹Incrementality & net-new value detection
🔹Audience segmentation with predictive potential
🔹Automated, actionable recommendations

Swipe through to see how Echo AI helps marketers predict, recommend, and perform.

🔗 Explore Echo AI: https://mobupps.com/echo-ai?utm_campaign=echoai&utm_source=Meta&utm_medium=capabilities

📩 Want to see it in action? [email protected]

🏆 Mobupps leadership on the jury of the MMA SMARTIES Awards 2026. We are proud to share that Mobupps' leadership team ha...
19/08/2026

🏆 Mobupps leadership on the jury of the MMA SMARTIES Awards 2026.

We are proud to share that Mobupps' leadership team has been selected as qualifying jury members for the MMA SMARTIES Awards across key global markets:
🔹Yaron Tomchin, CEO – Global & North America
🔹Siddharth Barman, VP of Global Marketing – Global
🔹Edward Castillo, VP of Programmatic Demand – Europe

Our team will bring its expertise and industry perspective to the judging process, helping recognize the work shaping the future of marketing. Thanks, MMA, for the trust! 👏

Fraudsters are trying to influence the algorithms controlling ad spend.Once a fraudulent conversion enters an optimizati...
18/08/2026

Fraudsters are trying to influence the algorithms controlling ad spend.

Once a fraudulent conversion enters an optimization model, it can become a signal that shapes future campaign decisions.

That creates a dangerous loop: Fraudulent signals ➡️ AI optimization ➡️ Budget reallocation ➡️ More low-quality traffic

In our latest article, Mobupps explores how this happens and why marketers need to understand the quality of the data driving their AI.

Read more: https://mobupps.com/blog/how-does-ad-fraud-influence-ai-algorithms-to-make-the-wrong-decisions?utm_source=Facebook&utm_medium=social&utm_campaign=adfraud2

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