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Mobupps MobUpps operates an ad network which includes direct app-publishers and sites, a DSP integrated with

🇺🇸The US Midterms 2026 are projected to drive $11.6B in political ad spending, approximately 30% higher than the 2022 mi...
21/10/2026

🇺🇸The US Midterms 2026 are projected to drive $11.6B in political ad spending, approximately 30% higher than the 2022 midterm cycle.

And with $2.7B projected for CTV and streaming, the shift toward connected viewing environments is creating new opportunities for programmatic advertising. 📺📱

So, how can programmatic teams navigate this increasingly connected media landscape?

⚡ Real-time auction intelligence to support smarter bidding decisions
📺 Cross-screen supply to access opportunities across connected environments
🔎 Supply Path Optimization to navigate increasingly complex supply chains
🧠 Data-led decisioning to support more informed programmatic ex*****on

With i/RTB, programmatic teams can strengthen their infrastructure to navigate fragmented inventory and evolving CTV opportunities.

👉 Ready to strengthen your CTV growth strategy ahead of the 2026 US Midterms? Let’s talk : https://mobupps.com/irtb?utm_source=carousel&utm_medium=linkedin&utm_campaign=usmidterms2026&utm_id=product

What a day in New York! 🗽✨ UNIFY brought together the mobile growth community for great conversations, fresh ideas, and ...
21/10/2026

What a day in New York! 🗽✨ UNIFY brought together the mobile growth community for great conversations, fresh ideas, and plenty of networking.

Bella Katsir, COO at Mobupps, joined the panel discussion, and Kevin Scott Cowen, Business Development Manager at Mobupps, had a fantastic time meeting familiar faces and making new connections.

Sharing a few moments from an incredible day filled with great energy and the people who make this industry so exciting. Thanks to everyone who made it special! 🙌

Missed this time? Just drop an email to [email protected]

🚀 China’s food industry: Who has the competitive edge?Global brands like KFC and Pizza Hut have spent decades adapting t...
20/10/2026

🚀 China’s food industry: Who has the competitive edge?

Global brands like KFC and Pizza Hut have spent decades adapting to Chinese consumers. Now, they’re competing with local chains that know the market inside out.

What drives success in China today — and what can global brands learn from local players? Mobupps breaks it down in our latest article. 👇
https://mobupps.com/blog/chinas-food-industry-locals-vs-global-competition?utm_source=Meta&utm_medium=social&utm_campaign=Chinafood

¡Hola! 👋 Alberto Nicolás Casado, Sales Director – Americas & Europe at Mobupps, will be in Buenos Aires for two major in...
19/10/2026

¡Hola! 👋 Alberto Nicolás Casado, Sales Director – Americas & Europe at Mobupps, will be in Buenos Aires for two major industry events:

📍October 29 | Argentina Fintech Forum – Connecting with fintech innovators, banks, payment providers, and technology leaders shaping the future of finance.

📍October 30–31 | LABITCONF – Joining conversations around Bitcoin, blockchain, crypto, and the technologies transforming the digital economy.

Will you be at either event? Drop us an email at [email protected] to meet Alberto next week. Let's talk! 🤝

16/10/2026

🗽Good morning, New Yorkers! Looking forward to another beautiful day, filled with conversations about the future of mobile growth!

On October 20, Mobupps is sponsoring UNIFY New York City, bringing together industry leaders to talk about AI, performance, measurement, and what’s next for app growth.

Expect fresh perspectives, honest conversations, and great connections with marketing peers.

🔗 Register here: https://hubs.li/Q04xKMXV0

🚀 The Mobile Growth Association has published insights from Yaron Tomchin, CEO of Mobupps, on the challenges shaping the...
15/10/2026

🚀 The Mobile Growth Association has published insights from Yaron Tomchin, CEO of Mobupps, on the challenges shaping the next era of mobile growth.

From cross-device measurement and incrementality to AI-driven optimization, Yaron explores why growth is about connecting the dots, understanding what truly drives value, and making smarter decisions.

Curious about what’s next for mobile growth? 👇
Read the full article: https://mobilegrowthassociation.com/yaron-tomchin-ceo-of-mobupps-on-the-future-of-mobile-growth/

🗽 NYC, who’s joining us at UNIFY? 👋Bella Katsir, COO at Mobupps, and Kevin Scott Cowen, Business Development Manager at ...
14/10/2026

🗽 NYC, who’s joining us at UNIFY? 👋

Bella Katsir, COO at Mobupps, and Kevin Scott Cowen, Business Development Manager at Mobupps, will be at UNIFY New York City, and they’d love to meet you there!

📅 October 20 | Starting at 2 PM
📍 The Standard High Line, NYC

Attending? Come say hi to Bella and Kevin! Let’s connect, talk growth, and explore what’s next together. 🚀

🎟️ Save your spot: https://hubs.li/Q04xKMXV0

🇨🇳 China’s 11/11 has evolved far beyond a single shopping day. It’s now an extended, AI-powered growth cycle where every...
14/10/2026

🇨🇳 China’s 11/11 has evolved far beyond a single shopping day.

It’s now an extended, AI-powered growth cycle where every platform is competing for conversions.

With invalid traffic, click injection and manipulated attribution threatening campaign performance, scaling acquisition on compromised signals can mean optimizing harder for the wrong outcomes.
That’s where MAFO changes the equation.

🎯 Optimize beyond installs - evaluate traffic through quality, retention, ROAS and downstream conversions.
🧠 Predict with intelligence - combine Publisher, Audience & Campaign Intelligence with Echo AI to identify stronger growth opportunities.
🛡️ Prevent fraud before it scales - suppress suspicious patterns and low-quality acquisition opportunities.
📊 Turn signals into smarter decisions - continuously refine acquisition based on the value users deliver, not just the volume they generate.

🔥 China’s Singles’ Day is getting longer, bigger and more algorithmic. Is your growth intelligence keeping up? 👉 Book a demo with MAFO today⁠ : https://mobupps.com/mafo?utm_source=carousel&utm_medium=linkedin&utm_campaign=singles+day&utm_id=product

13/10/2026

🚀 What does it take to succeed in China?

In the second episode of Mobupps Insider: China Growth Stories, Cathy Cao, Senior VP of the APAC Region at Mobupps, shares insights on China’s unique business culture, regional diversity, the strength of the gaming vertical, and how AI is helping meet growing client expectations.

Find out what Cathy has learned from a decade of building and growing teams in APAC.

🎥 Watch the full episode: https://youtu.be/_-WbS7n0Cpk

👻BOO. Your ad budget is disappearing. And no, it’s not a Halloween trick.Unclear performance. Questionable traffic. Hidd...
08/10/2026

👻BOO. Your ad budget is disappearing. And no, it’s not a Halloween trick.

Unclear performance. Questionable traffic. Hidden overlap. Late signals. Too many decisions based on “looks good.”

With the right intelligence behind your campaigns, you can spot what matters, act earlier, and understand where growth is actually incremental.

Swipe through the real scares in advertising and see how Mobupps approaches them🎃

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