21/10/2026
🇺🇸The US Midterms 2026 are projected to drive $11.6B in political ad spending, approximately 30% higher than the 2022 midterm cycle.
And with $2.7B projected for CTV and streaming, the shift toward connected viewing environments is creating new opportunities for programmatic advertising. 📺📱
So, how can programmatic teams navigate this increasingly connected media landscape?
⚡ Real-time auction intelligence to support smarter bidding decisions
📺 Cross-screen supply to access opportunities across connected environments
🔎 Supply Path Optimization to navigate increasingly complex supply chains
🧠 Data-led decisioning to support more informed programmatic ex*****on
With i/RTB, programmatic teams can strengthen their infrastructure to navigate fragmented inventory and evolving CTV opportunities.
👉 Ready to strengthen your CTV growth strategy ahead of the 2026 US Midterms? Let’s talk : https://mobupps.com/irtb?utm_source=carousel&utm_medium=linkedin&utm_campaign=usmidterms2026&utm_id=product