BRAND IDENTITY
“Your personal brand is your promise of value to the world, and your commitment to deliver distinctively with every skill developed and talents you have been gifted with.” Bernard Kelvin Clive
In the context of business and branding, a company’s brand identity is what it says about who it is. Of course, logo is a core of any branding concept. But a great brand identity system requ
ires much more than a logo. It may include unique style of other elements that make up your visual language. If you want to build a strong brand – think about your alternate mark, color palette, typography, photographic elements and icons. LOGO DESIGN
“Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.” Saul Bass
How can we make a great logo? The goal is to create a memorable association with a particular brand, person or company. Every customer wants to get a perfect solution, every designer wants to create something really special. Inspiration can come from anything, but the are some basic principles of designing a logo: it has to be simple, flexible and memorable. And please, try to avoid the clichés…
WEB DESIGN
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” Milton Glaser
Web design ain’t just about pretty pictures. It is, probably more than other type of design, about representing information. Provide opportunities for interaction. Include a brief introduction. Keep your design crisp and sharp. Design for the user and have a business objective in mind – effective web design is judged by the users of the website and not the website owners.