Daze - B2B Digital Marketing

13/11/2023

“We’re all in this together.”

This is our unifying refrain these days as we deal with a nightmare that seems to have no end.

What are we doing as individuals?

Everyone, including our Daze staff, is personally impacted by the war. We are, or have family or friends on the front lines. We’re filling in the back bench to ensure critical services continue flowing. We’ve been rescuing residents from the South, from places like Sderot, and bringing them to temporary shelters in the Center. We’ve been cooking and delivering meals and other necessary supplies to keep our soldiers safe and healthy. The list goes on and on.

We’re a small family, so everyone directly knows or knows someone who knows someone who has been murdered or kidnapped. We mourn together and pray for peace.

But what can we do as a company?

We know that many Israeli tech firms are short-staffed right now, and facing drops in revenue.

However, marketing strategies and campaigns targeting global markets can’t be placed on the back burner.

At Daze, we’ve made the decision to offer our services on an ad-hoc, short-term basis to companies who need it. This is a departure from our usual business model because we strongly believe that a substantive, long-term effort is required to achieve your goals. But we want to help in any way we can to support tech companies, as they are the backbone of the Israeli economy.

So if you are understaffed due to the war, and need assistance in strategy, campaign management, content, or operating your HubSpot, talk to us and we’ll provide a discounted ad hoc tailored solution.

We are all in this together.

29/05/2023

https://fb.watch/kQ7DEXl77y/

27/10/2022

Faced with lingering economic disruptions, such as or , many companies are increasing pressure on teams to improve conversions and revenue performance.

The best way to do this is to be sure your marketing team is empowered to do the job.

Here are our top tips for how to empower your marketing team to be a engine.

25/10/2022

co-founder Reid Hoffman shares his thoughts on what's happening in the industry right now.

Reid says that even though there's a lot of belt-tightening right now, the restructuring is a positive for the .

LinkedIn co-founder Reid Hoffman spoke with Yahoo Finance anchor Brian Sozzi to reflect on lessons that tech giants learned in ...

25/10/2022

has always been focused on driving business growth and increasing revenues.

But in today's climate of economic uncertainty, pressure on B2B marketers to deliver has increased.

Kevin Tate, CMO at Clearbit, provides tips for moving from what we know as "traditional" marketing to "revenue-driven" marketing.

1. Prioritize your ideal customers. To succeed here, you first need a well-thought-out ideal customer persona. Once you've done this, your marketing team can focus on reaching these prospects.

2. Coordinate and speak the same language as your sales team (and C-Suite). This requires a new look at our KPIs to make them more meaningful to revenue leaders (and to get their buy-in)

3. Data has to form the core of B2B revenue-driven marketing campaigns.

It is still possible to grow in the current environment & marketers who keep their eyes on revenue prize have good reason to be optimistic.

20/10/2022

The market is fiercely competitive. Additionally, economic indicators are trending downward.

needs to be precise and efficient.

How do you make sure you're reaching your targets and not wasting your money?

Measure, optimize, adjust.

These are the most critical engagement benchmarks we use to measure the effectiveness of our .

18/10/2022

With ever-increasing threats facing the market, more hands on deck is a very good thing.

13/10/2022

tools help you optimize demand generation and save you money. Here are 8 of our favorite marketing tools.

11/10/2022

Adapting to buyers

IDC and SAP recently created an insightful infographic that captures changing B2B technology buyer behavior and how it intersects with our marketing strategies.

A few statistics caught my attention.

💡74% of b2b tech buyers will buy through eCommerce and lessen their contact with sales staff.

💡38% of decision-making information during the purchase stage comes from marketing, compared to 17% from sales staff.

💡The #1 influencer in buying decisions is customer experience.

💡67% of B2B technology buyers engage in social networks and communities to get information about a service, product, or vendor.

💡74% of B2B tech buyers say that a company’s thought leadership about solving their challenges significantly influences their purchase decision.

Key takeaway:

✍️The quality and distribution of is the most critical factor in , lead generation, brand awareness, and converting leads into b2btech sales.

22/09/2022

Why B2B video marketing funnels need to be an essential element in your toolbox.

15/09/2022

The fastest ways to grow your business is by generating leads and increasing sales.

outreach and are two strategies to help you grow your business.

But which is better? What are the pros and cons of each approach?

Get our latest tips on LinkedIn outreach and email marketing by clicking on the link below.
https://hubs.ly/Q01m7M2m0

13/09/2022

Are you working on your 2023 marketing budget?

Forrester's 2022 B2B Marketing survey revealed two investment areas critical to a marketing strategy that will help you achieve your company's business goals.

1. Optimize your business purpose-- B2B buyers increasingly want to do business with companies that emphasize environmental, social, and governance (ESG) criteria. Companies must ensure that their brand messaging aligns with their vision, mission, and corporate responsibility goals.

2. Be aware of changing buyer behaviors-- must incorporate demand creation, lead generation, and full-funnel . B2B buyers are looking for a personalized experience throughout their journey, yet want that experience to happen on digital channels.